Tom Barten ⭕️ Email & Phone Number

Netherlands

Knowledge is valuable, but understanding comes from experience.As a Brand Builder, my goal is to help entrepreneurial experts—coaches, trainers, scientists, educators, and creators—get paid what they are worth by building strong, expertise-based brands. With over 17 years of hands-on experience in creating, growing, and scaling technology-driven, expertise-based brands, I bring both strategic insights and practical wisdom to the table. In 2006, at just 19 years old, I founded Personal Body Plan, a fitness and health app that serves as your personal trainer, lifestyle coach, and nutritionist—all in one. This app has since been integrated into the Changing Life platform, an all-encompassing solution designed to improve not only your body but also your mind and life. As the founder of Changing Life, I proudly served as its CEO for 10 years.After leading the company for many years, navigating both the highs and lows along the way, I decided in 2024 to step down from day-to-day operations to pursue new activities. While I continue to be the Founder and a shareholder of Changing Life, my focus has shifted to helping entrepreneurial experts create, grow, and scale expertise-based brands.With my 17 years of entrepreneurial experience, I'm here to guide you through your brand-building journey, helping you achieve sustainable growth and success. Stay tuned for more insights into my approach and how I can support your brand’s development. In the meantime, feel free to reach out via DM if you have any questions.Let’s take your brand aspiration to your desired brand outcome.

Amsterdam Area, Netherlands

Amsterdam, Noord-Holland, Nederland

Changing Life is an online Personal Health, Fitness & Vitality platform for your Body, Mind & Life! The complex question we aim to solve: How do we ensure people make their change permanent? Since 2012, we have helped over 100,000 people.We have a multidisciplinary team that is fully responsible for developing the content of our all-in-one Changing Life app. The technical development is handled by our team of developers (backend, frontend, iOS, Android, and QA).Additionally, we have 100+ certified coaches who provide personal and professional online coaching. This is crucial, as research shows that a personal plan + personalized coaching leads to better results. Coaches have access to their own Coach Dashboard, which allows them to guide members remotely.Members can access their personal plans via our mobile applications, which also connects them directly with their personal online coach. Furthermore, they can contact experts directly when plan adjustments are needed. We refer to this unique working method as the Team-Around-The-Team model.Our mission is to empower people with the tools and support they need to become Life Changers.

Amsterdam Area, Netherlands

In 2006, I came up with Personal Body Plan in my attic as your personal trainer, lifestyle coach, and nutritionist—all in your pocket.I created a personal action plan in a PDF document, based on the four core elements for achieving results: behavior, nutrition, training, and recovery. At that time, I did online coaching via email.The rise of mobile technology gave me the insight to replace the PDF document to make it more scalable. However, the technological platform didn’t exist yet, so we started developing the platform ourselves.Over the years, we’ve helped tens of thousands of members achieve their desired results. We noticed that we had a bigger impact on people’s lives than just changing their body composition.In 2014, I founded Changing Life as a master brand and reflection of our mission: to have a life-changing impact. Today, Personal Body Plan is integrated into the all-in-one Changing Life app.