Lukas Barth Email & Phone Number

Berlin, De

Berlin, Deutschland

Managing the overall strategy, image, and positioning of Sony Music brands "Songpoeten" and "It's Out!". Key responsibilities include:◽️ Ensuring brand consistency across all platforms and media channels◽️ Conceptualizing and creating innovative content formats tailored to different audiences and platforms.◽️ Strategizing and scheduling content releases to maximize engagement and reach◽️ Producing diverse content pieces such as podcasts, acoustic sessions, live recordings… Show more Managing the overall strategy, image, and positioning of Sony Music brands "Songpoeten" and "It's Out!". Key responsibilities include:◽️ Ensuring brand consistency across all platforms and media channels◽️ Conceptualizing and creating innovative content formats tailored to different audiences and platforms.◽️ Strategizing and scheduling content releases to maximize engagement and reach◽️ Producing diverse content pieces such as podcasts, acoustic sessions, live recordings, and TikTok formats◽️ Overseeing the entire content creation process, including scripting, recording, editing, and publishing.◽️ Organizing and directing both in-house staff and freelance professionals◽️ Ensuring seamless communication and collaboration between all parties involved in content creation and brand management◽️ Crafting strategies to enhance brand visibility and audience engagement◽️ Implementing growth initiatives to expand brand reach and influence◽️ Conducting data analysis for success measurement and performance optimization◽️ Creating and monitoring advertising campaigns and managing budgets effectively Show less

Berlin, Deutschland

Berlin, Deutschland

Freelance Graphic Designer & Video Editor for Universal Music owned and operated media brands◽️ Content production for Universal Music owned and operated media brands◽️ Design, graphics, video editing & motion design across all touchpoints (YouTube, Instagram, TikTok, Snapchat)◽️ Brands include: Digster Pop, Digster Pop Stories, 24/7, Ich Find Schlager Toll◽️ Graphic design of artworks for Universal Music artists (e.g. Alexander Eder)

Berlin, Deutschland

Student assistant for Digital & Social Media Marketing. Consumer Development at Marketing Labs.◽️ Research, development, conception and production (design, graphics, editing and publication) of creative content in Adobe Photoshop, Premiere and After Effects for "Digster Pop" on Instagram, Snapchat, TikTok and YouTube◽️ Editorial support and strategic development of the social media channels of "Digster Pop"◽️ Development, conception and implementation of digital marketing… Show more Student assistant for Digital & Social Media Marketing. Consumer Development at Marketing Labs.◽️ Research, development, conception and production (design, graphics, editing and publication) of creative content in Adobe Photoshop, Premiere and After Effects for "Digster Pop" on Instagram, Snapchat, TikTok and YouTube◽️ Editorial support and strategic development of the social media channels of "Digster Pop"◽️ Development, conception and implementation of digital marketing campaigns for playlists of the "Digster" and "Digster Pop" brands◽️ Conception (design and graphics) and implementation of the logo for the TikTok show "24/7"◽️ Reporting and regular performance analyses of the social media channels◽️ Competitor analyses and market observations◽️ Solution-oriented handling of viewer inquiries (community management) Show less

Mainz, Rheinland-Pfalz

Student assistant in Strategy and Distribution at SWR.Online ◽️ Community Management◽️ Social Media Management◽️ Research and evaluation◽️ Creation of presentations and guidelines◽️ Assistance with support requests for external platforms◽️ Content creation for various social media accounts of SWR (YouTube, Facebook, Instagram, Twitter, Snapchat)◽️ Packaging and planning of videos for several YouTube channels◽️ Social media support for the accounts of the… Show more Student assistant in Strategy and Distribution at SWR.Online ◽️ Community Management◽️ Social Media Management◽️ Research and evaluation◽️ Creation of presentations and guidelines◽️ Assistance with support requests for external platforms◽️ Content creation for various social media accounts of SWR (YouTube, Facebook, Instagram, Twitter, Snapchat)◽️ Packaging and planning of videos for several YouTube channels◽️ Social media support for the accounts of the program "Verstehen Sie Spaß?" including support during airtime Show less

Berlin, Berlin

Intern for Digital & Social Media Marketing. Consumer Development at Marketing Labs.◽️ Development of new campaigns◽️ Design and implementation of video postings◽️ Conceptualization of new designs◽️ Brand Management on YouTube◽️ Monthly Reporting and Performance Analysis◽️ Account Management on YouTube◽️ Camera Assistance◽️ Community Management◽️ Market Research◽️ Public Relations

Master Of Arts - Ma, Digitale Kommunikation, 1,3

Bachelor Of Science - Bs, Media Management

The focus within the study program was on digitalization and interactive media.