Bart Lakeman

Bart Lakeman Email and Phone Number

Managing Director @ Addurance @ addurance
holland, north brabant, netherlands
Bart Lakeman's Location
Ouderkerk aan de Amstel, North Holland, Netherlands, Netherlands
Bart Lakeman's Contact Details

Bart Lakeman personal email

n/a
About Bart Lakeman

Specialties: Brand strategy, Digital Marketing, Search Engine Marketing, Social Media, Paid, Owned & Earned media, Media Buying and negotiations, Comms planning

Bart Lakeman's Current Company Details
addurance

Addurance

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Managing Director @ Addurance
holland, north brabant, netherlands
Website:
addurance.com
Employees:
14
Bart Lakeman Work Experience Details
  • Addurance
    Managing Director
    Addurance Jul 2023 - Present
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  • Iab Nederland
    Member Of Taskforce "Consumer Insights"
    Iab Nederland Jan 2021 - Present
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  • Um Nederland
    Head Of Strategy
    Um Nederland Jan 2020 - Jul 2023
    Amsterdam, North Holland, Netherlands
    Part of UM NL leadership team (responsible for quality, growth and service integration) and leading the team of media- and communication strategists. Main focus on product innovation, quality of output and development of the strategy team to be the most creative and innovative in the market. Meanwhile actively consulting brands in Travel, Retail, Direct-to-consumer and FMCG, translating business objectives into actionable strategies for media, data and creative
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  • Um Nederland
    Strategy Lead
    Um Nederland Mar 2017 - Dec 2019
    Amsterdam
    Helping brands realize marketing goals by delivering media strategies driven by data and creativity. Responsible for managing the strategy team and rolling-out UM's global proposition (Better Science, Better Art, Better Outcomes) in the local organisation and way-of-work. This included standardization of data-usage, tooling and integrated planning.
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  • Um Nederland
    Strategy Consultant
    Um Nederland Oct 2015 - Mar 2017
    Amsterdam
    Serving as the first point of contact for campaign briefs and related digital, comms or creative projects. The strategy consultant within UM has a primary focus on clients and is regularly involved in business development and new business
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  • Um Nederland
    Portfolio Director | Digital
    Um Nederland Aug 2012 - Sep 2015
    Amsterdam Area, Netherlands
    Process, strategy and planning of digital media en digital ad-tech. Main achievement: laying the foundation for a client centric and data driven mediaprogram for a financial service brand. In cooperation with a selection of partner agencies and tech providers. Further involved with new business for UM and bridging the gap between on- and offline media strategies
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  • Mec
    Digital Director
    Mec Aug 2009 - Aug 2012
    Werkzaam op o.a ANWB, Tommy Hilfiger europe, Reckitt Benckiser & Singapore AirlinesTevens verantwoordelijk voor aansturing team van digitale specialisten binnen één van de Business Units van MEC
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  • Mediaedge:Cia
    Senior Online Planner
    Mediaedge:Cia Jan 2008 - Aug 2009
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  • Mediaedge:Cia
    Online Mediaplanner
    Mediaedge:Cia Aug 2006 - Dec 2007
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  • Initiative
    Rtv Planner
    Initiative Oct 2005 - Jul 2006
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Bart Lakeman Skills

Digital Marketing Media Buying Online Advertising Digital Strategy Online Marketing Social Media Media Planning Digital Media New Media Sem Media Strategy Mobile Marketing Marketing Communications Advertising Social Media Marketing

Bart Lakeman Education Details

Frequently Asked Questions about Bart Lakeman

What company does Bart Lakeman work for?

Bart Lakeman works for Addurance

What is Bart Lakeman's role at the current company?

Bart Lakeman's current role is Managing Director @ Addurance.

What is Bart Lakeman's email address?

Bart Lakeman's email address is ba****@****bal.com

What schools did Bart Lakeman attend?

Bart Lakeman attended Srm, Srm, Amsterdam University Of Applied Sciences, Ipg Mediabrands.

What skills is Bart Lakeman known for?

Bart Lakeman has skills like Digital Marketing, Media Buying, Online Advertising, Digital Strategy, Online Marketing, Social Media, Media Planning, Digital Media, New Media, Sem, Media Strategy, Mobile Marketing.

Who are Bart Lakeman's colleagues?

Bart Lakeman's colleagues are Patrick Van Rossum, Tjeerd Postema, Rolf Van Houten, Senna Visser, Douwe Van Der Laan, Anouk Dohmen, Wouter Bosgraaf.

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