Anthony Bartlett Email & Phone Number

Pacific Grove, CA, US

San Mateo, California, US

• Brand strategist and writer focused on content for web, video, radio/podcast ads, email, OOH, digital ads, etc.
• Drive development and execution of multichannel marketing campaigns, including video, audio, social media, OOH, display, landing pages, and events
• Build and execute data-driven paid media campaigns tailored to specific personas and marketing funnel stages
• Apply search engine optimization (SEO) best practices in the creation of targeted marketing landing pages
• Manage and update company editorial style guide
• Develop creative concepts and scripts for brand film shoots, working with over 40 cast and crew per project

Redwood City, California, US

• In-house agency team leader focused on marketing strategies, customer journeys, and product launches.
• Provided creative direction and guidance to fellow creatives, managing and mentoring a world-class team
• Partnered with creative director, art director, designers, producers, researchers, and product marketing managers to develop creative concepts and marketing materials
• Directed the development and execution of engaging multichannel campaigns
• Managed in-house and external teams in creative strategy, execution, and production
• Developed and shared up-to-date brand guidelines, best practices, and product messaging hierarchy

Redwood City, California, US

• Project leader and creative contributor focused on integrated campaigns and brand activations.
• Concepted and wrote innovative copy for web, social media, video, relationship marketing emails, etc.
• Drove $1,200,000 in incremental bookings (118% of goal) as creative lead for 2022 New Year’s campaign
• Analyzed performance data to optimize and tailor messaging to specific personas and channels
• Editor-in-chief of company blog, Medium, YouTube, and podcast channels
• Built strong cross-functional relationships across marketing, engineering, business operations, content design, product management, PR, and support

Santa Clara, California, US

• Wrote and edited technical content across website, blog, email, infographics, and white papers
• Developed effective content strategies in collaboration with Director of Marketing
• Proofread blog and web content prior to publishing to ensure accuracy

• Partnered with advertising agencies and corporate clients to create effective marketing communications
• Managed advertising production from end-to-end, including concept development, script creation, live action video shoots, and post-production timelines
• Drove 15% increase in loan applications as creator of Central Coast Federal Credit Union’s "Flex Loan" ad campaign.

San Francisco, CA, US

• Created email marketing campaign generating $1.5M+ in sales for Q4 2016
• Planned and implemented content strategy, localization, and production timelines for EMEA region
• Wrote and edited blog posts, email, webinar content, event descriptions, and eBooks
• Crafted engaging headlines and taglines for website, nurture emails, and content marketing

San Francisco, CA, US

• Collaborated with CMO and Head of Content to establish content marketing, editorial, and social media strategy
• Wrote and edited compelling headlines and taglines for website, banner ads, and sales presentations
• Developed voice & tone and brand management guidelines

Minneapolis, MN, US

• Wrote, edited, and published content across website, social media, blog, tutorials, and white papers, generating 12% increase in user engagement
• Developed B2B marketing and editorial strategies in collaboration with marketing leadership
• Built and implemented help guides, policies & procedures, and editorial and awards calendars
• Collaborated with Public Relations, Events Management, Product Marketing, Sales, and Product Design teams, Project Managers and Developers
• Assisted with event planning and staffing, including product launches, conferences, webinars, etc.
• Coordinated promotional program, including design, development, distribution, and vendor management

Carmel, California, US

• Project leader and creative contributor at traditional advertising agency, reporting directly to CEO and CFO.
• Directed 10-person creative team, including project management of 100+ projects per month
• Created engaging concepts and scripts for TV/video, radio, and print advertising campaigns
• Generated 20% YoY increase in advertising client sales via innovative content strategies
• Reduced turnaround time by 25% by developing and documenting new production guidelines
• Implemented new quality standards to ensure accuracy, slashing production errors by 70%

Zarephath, NJ, US

• Consistently recognized as “Outstanding” in biannual performance reviews
• Developed and refined creative marketing strategies for retail clients
• Wrote and edited compelling copy for on-air advertising and promotions
• Created engaging content for company website and social media accounts
• Strategized with external clients, sales, programming and marketing departments
• Served as company spokesperson at numerous public events

New York, US

• The nation’s most listened-to public radio station (via Nielsen ratings)
• Produced all station advertisements, developed company website and email marketing strategy
• Collaborated with marketing, programming, sales and membership departments
• Managed relationships with staff journalists and news producers
• Performed as on-air announcer for station fund drives, consistently exceeding donation targets
• Team leader for WQXR-FM brand development workshops (invited by CEO)

New York, NY, US

• Produced and edited The New York Times podcasts (including Tech Talk, formerly a Top Rated technology podcast on Apple’s iTunes store)
• Successfully managed relationships with leading technology journalists and social media influencers
• Interviewed New York Times journalists and technology industry executives
• Developed unique client advertising copy and branding concepts
• Created compelling radio advertisements and promotions
• Collaborated with external clients and production, programming, sales and marketing departments

Bachelor'S Degree, Marketing/Marketing Management, General

Associate Diploma In Jazz Studies, Music Performance, General