Commercial Director - The Social ElementI'm passionate about enabling the creation of content and communication that delights and engages audiences on their terms, at the same time representing a brand philosophy. I particularly enjoy original storytelling in it's many forms.I'm a fixer because my job is to identify and match brand and individual needs to the experts that can deliver original, bespoke and unique solutions, and guiding the journey throughout.My experiences, travelling, living and working around the world has given me an appreciation for the diverse ways of doing things in different situations, and the importance of doing it with a smile. Always challenge the status quo and try to come up with surprising solutions. Audience and creativity is always the first stop on the journey to finding an original concept.I'm currently working with brands who see social as central to their brand comms, customer engagement and product innovation. We're engineering social to represent the business they envision tomorrow instead focusing on what's wrong today.