We're a brand innovation accelerator putting more wellbeing & pleasure into alcohol, food & beverage, health & wellness & cannabis.We help our clients find where to play & how to win with future consumers - today.Our diverse team combines the wisdom of experience with the creative energy of a start-up to outperform global networks on any job that requires fast, future-forward thinking to solve the Mighty Questions.

Nine very enjoyable and challenging (in a good way) years at Karmarama, where I ran a dept of 40 people through the pandemic and worked across a whole host of exciting industries from FMCG to broadcast, retail to gambling and charity to banking.Started in running multi-million pound integrated advertising campaigns before broadening my horizons and working with the Human Insights & digital products teams to help launch new brands such as Lucky Saint non-alcoholic beer to developing new digital banking propositions with NatWest Group, as well as experimenting with tech by launching a new wearable at Cannes in 2017.Client list:- Large-scale integrated campaigns for major clients such as Mondelez (Philadelphia), Unibet, BBC, Nando's and B&Q.- Human Insight led work to build long-term growth for charity clients - Guide Dogs & The Global Goals- Driving new users for digitally-led brands such as AO.com, Spotify & Babylon Health.- Launched new digital banking propositions with NatWest GroupAward-winning campaigns:- BBC Music – ‘God Only Knows’ which received worldwide plaudits, over 1 billion reached and Marketing Magazine’s ‘Campaign of the Year’- Unibet ‘Luck is no coincidence’ Euros content series, which won the DMA Grand Prix

Lead client contact on a luxury FMCG brand operating in eleven European markets. Working across a variety of disciplines in a fast‐paced environment, I have worked closely with the creative, strategic and production functions to successfully bring a new brand to market as well as create a multi‐million pound BTL campaign, the biggest in the brand’s history.

Working directly with the Managing Director and Creative Director at the top 20 UK design agency, Boxer, pressured me into delivering a high quality service from the outset, enabling me to work with both global and national clients in packaging, retail and digital.

University placement - Working within a small marketing team that helped to increase number of golfers sent on breaks from 100,000 to 120,000. My role also saw me copywriting for best‐selling promotional offers as well as being co‐editor of the weekly HTML newsletter sent out to 100,000 golfers and Editor of the newsletter on 10 separate occasions.