Lisa Barton Email & Phone Number

Arlington, Virginia, United States

As supervisor of TRG’s Design and Project Associate teams, I inform and influence collaborative strategic initiatives across the company to develop systems, tools, and processes to create a more connected, responsive, and rewarding workplace to better support the needs of our clients. To date this has included the creation of a support request process; a pool of external consultants; a workload management system; a monthly Innovation Incubator forum; a platform to support internal knowledge sharing; and a monthly internal newsletter with news, resources, and work samples from across the company. Next on the agenda: scaling up the workload management system so it can support corporate workforce planning and streamlining our internal systems for sharing strategies and best practices between staff.I also spend a portion of my time leading TRG’s corporate marketing to support our business development and recruitment efforts. As part of this role, I led a collaborative process to develop a corporate marketing strategy including key messages and brand guidance. I've also lead our communications committee, made up of interested staff members and external consultants, to design and develop our website, maintain an active presence on social media, coordinate our participation in industry events, and update our corporate brand.

Arlington, Va

Cultivated client relationships and a reputation for quality work that allowed me to grow my portfolio from a few communications products per year to a $3 million portfolio by the final year of the project. To support this growth, I built and led a cross-functional team of 25+ skilled communications specialists, content creators, web developers, designers, researchers, and data scientists to create and share engaging content to help international development practitioners design and manage more effective education programs. Working closely with our clients and stakeholders, we developed the EducationLinks website, a content management plan and editorial calendar to run it, audience research to tailor the content we share on it, an engagement plan to draw people to it, and a measurement plan to understand how we can better serve our users. In doing so, site traffic grew more than 7 times from 14,500 users the year the website launched to 102,000 users over the last year of the project.

Washington D.C. Metro Area

• Advised agency on communication strategies to create more strategic and measurable communications products• Developed the strategy for a new agency blog• Managed agency social media platforms including Twitter, Facebook, Pinterest, and YouTube• Developed the strategy for a new policy-oriented Twitter handle

Washington, Dc

I worked across Peace Corps offices to develop and implement a personalized, goal-oriented, and data-driven agency-wide email marketing strategy.Accomplishments:● Led the development of communications “playbook” to facilitate more strategic and measurable campaigns and projects and enable more streamlined cross-agency collaboration● Advised agency in establishing lead conversion strategies and processes necessary to implement a new lead management and marketing automation platform● Facilitated cross-office collaboration to create a content marketing strategy to optimize multi-channel digital marketing campaigns● Developed agency strategy and documentation to create more strategic, transparent, and measurable email marketing

Washington D.C. Metro Area

I used digital media to build Peace Corps’ relationship with more than 200,000 returned Peace Corps Volunteers (RPCVs).Accomplishments● Led working group to establish shared RPCV marketing strategies and platforms including an RPCV LinkedIn Group, an RPCV story database, and an agency-wide email solution● Managed redesign of the RPCV pages of Peace Corps’ website, developing strategy documents including information architecture, wireframes, and usability testing plan● Developed policies and trained staff to create engaging, plain-language web content● Developed digital content for the web, social media, and email including an article that garnered 23,000+ views, the 2nd most views of any Peace Corps blog article ever● Designed direct mail campaign that enabled Peace Corps to update the contact information of nearly 10,000 RPCVs

Washington D.C. Metro Area

As a contractor with ABBTECH Staffing Services, I worked in the department's Bureau of Educational and Cultural Affairs. In this role, I collaborated with U.S. embassies around the globe to foster a network of 1,000,000+ U.S. government exchange program alumni through the promotion of alumni activities and online resources.Accomplishments● Contributed to the design of our website (https://alumni.state.gov/)● Developed content policies and trained staff to create engaging, plain-language web content● Compiled a monthly newsletter sent to nearly 200,000 alumni● Led nearly 20 Digital Outreach trainings (on social media, web engagement, analytics) to over 200 participants, for which I was awarded a Certificate of Excellence● Coordinated and led 5 week-long Alumni Outreach Strategy Building Seminars for the Foreign Service Institute, training approximately 100 Alumni Coordinators from embassies around the globe● Represented the State Department as a speaker during D.C’s 2014 Social Media Week

Washington D.C. Metro Area

As a contractor with McKellar Corporation, I managed a $5 million dollar contract with the department's Foreign Service Institute. This contract developed and carried out cross-cultural and interagency training programs for all U.S. government civilians deploying to Afghanistan under Chief of Mission authority. Accomplishments● Oversaw curriculum, budget, logistics, administration, and interagency and civilian/military coordination of monthly 5-day training events● Authored SOPs (Standard Operating Procedures) for managing training events. These SOPs were later adopted by McKellar's other training programs● Directed monthly training teams of 100-150 civilian and military trainers, role players, and trainees● Authored technical and management sections of two winning multimillion dollar contract proposals● Managed a BPA (Blanket Purchase Agreement) to provide expert speakers as requested by the Foreign Service Institute

Washington D.C. Metro Area

As a contractor with McKellar Corporation, I designed and implemented the Foreign Service Institute’s cross-cultural and interagency training of all U.S. government civilians deploying to Afghanistan under Chief of Mission Authority.Accomplishments● Wrote, edited, and designed technical content including handbooks, field exercise scenarios, handouts, and other course materials● Contributed to the monthly Train the Trainer exercises to prepare our subject matter experts to implement our scenarios and mentor our trainees● Developed and maintained private training website for the Department of Defense's high-profile Ministry of Defense Advisor (MoDA) training program

Washington D.C. Metro Area

I led a team of 5 to be effective liaisons between Peace Corps applicants and nurses during Peace Corps' complex pre-service medical review process.Accomplishments● Served as the office IT systems and communications expert in support of the agency’s initiative to develop a more streamlined global information management system (Volunteer Delivery System)● Liaised with IT partners to create a more effective online survey tool, completed by 12,000 applicants annually● Led project to automate a formerly manual office process, freeing up 12 hours per week for 4 team members to meet other office needs

Washington D.C. Metro Area

I facilitated a smooth medical review process ensuring clear and timely communication between Peace Corps applicants and nurses.Accomplishments● Worked with partners offices to fix a broken and outdated online applicant information system● Pioneered a new “pre-review process” later adopted by all Assistants to speed the review of applicant medical files

Burkina Faso

● Served as a marketing and administration adviser for two international art organizations based in Ouagadougou ● Coordinated trainings and implemented policies to improve the transparency and professionalism of the organizations

Cedar Falls, Ia

● Conducted marketing research and analysis for organizations including Maytag, The Nature Conservancy, The State of Iowa, and SMS (in-house performance review)

Ma

Ba