Lisa Barton Email & Phone Number

Arlington, Virginia, United States

As supervisor of TRG’s Design and Project Associate teams, I inform and influence collaborative strategic initiatives across the company to develop systems, tools, and processes to create a more connected, responsive, and rewarding workplace to better support the needs of our clients. To date this has included the creation of a support request process; a.

Arlington, VA

Cultivated client relationships and a reputation for quality work that allowed me to grow my portfolio from a few communications products per year to a $3 million portfolio by the final year of the project. To support this growth, I built and led a cross-functional team of 25+ skilled communications specialists, content creators, web developers, designers.

Washington D.C. Metro Area

• Advised agency on communication strategies to create more strategic and measurable communications products
• Developed the strategy for a new agency blog
• Managed agency social media platforms including Twitter, Facebook, Pinterest, and YouTube
• Developed the strategy for a new policy-oriented Twitter handle

Washington, DC

• I worked across Peace Corps offices to develop and implement a personalized, goal-oriented, and data-driven agency-wide email marketing strategy.Accomplishments:
• Led the development of communications “playbook” to facilitate more strategic and measurable campaigns and projects and enable more streamlined cross-agency collaboration
• Advised agency in establishing lead conversion strategies and processes necessary to implement a new lead management and marketing automation platform
• Facilitated cross-office collaboration to create a content marketing strategy to optimize multi-channel digital marketing campaigns
• Developed agency strategy and documentation to create more strategic, transparent, and measurable email marketing

Washington D.C. Metro Area

• I used digital media to build Peace Corps’ relationship with more than 200,000 returned Peace Corps Volunteers (RPCVs).Accomplishments
• Led working group to establish shared RPCV marketing strategies and platforms including an RPCV LinkedIn Group, an RPCV story database, and an agency-wide email solution
• Managed redesign of the RPCV pages of Peace Corps’ website, developing strategy documents including information architecture, wireframes, and usability testing plan
• Developed policies and trained staff to create engaging, plain-language web content
• Developed digital content for the web, social media, and email including an article that garnered 23,000+ views, the 2nd most views of any Peace Corps blog article ever
• Designed direct mail campaign that enabled Peace Corps to update the contact information of nearly 10,000 RPCVs

Washington D.C. Metro Area

• As a contractor with ABBTECH Staffing Services, I worked in the department's Bureau of Educational and Cultural Affairs. In this role, I collaborated with U.S. embassies around the globe to foster a network of.
• Contributed to the design of our website (https://alumni.state.gov/)
• Developed content policies and trained staff to create engaging, plain-language web content
• Compiled a monthly newsletter sent to nearly 200,000 alumni
• Led nearly 20 Digital Outreach trainings (on social media, web engagement, analytics) to over 200 participants, for which I was awarded a Certificate of Excellence
• Coordinated and led 5 week-long Alumni Outreach Strategy Building Seminars for the Foreign Service Institute, training approximately 100 Alumni Coordinators from embassies around the globe

Washington D.C. Metro Area

• As a contractor with McKellar Corporation, I managed a $5 million dollar contract with the department's Foreign Service Institute. This contract developed and carried out cross-cultural and interagency training.
• Oversaw curriculum, budget, logistics, administration, and interagency and civilian/military coordination of monthly 5-day training events
• Authored SOPs (Standard Operating Procedures) for managing training events. These SOPs were later adopted by McKellar's other training programs
• Directed monthly training teams of 100-150 civilian and military trainers, role players, and trainees
• Authored technical and management sections of two winning multimillion dollar contract proposals
• Managed a BPA (Blanket Purchase Agreement) to provide expert speakers as requested by the Foreign Service Institute

Washington D.C. Metro Area

• As a contractor with McKellar Corporation, I designed and implemented the Foreign Service Institute’s cross-cultural and interagency training of all U.S. government civilians deploying to Afghanistan under Chief of.
• Wrote, edited, and designed technical content including handbooks, field exercise scenarios, handouts, and other course materials
• Contributed to the monthly Train the Trainer exercises to prepare our subject matter experts to implement our scenarios and mentor our trainees
• Developed and maintained private training website for the Department of Defense's high-profile Ministry of Defense Advisor (MoDA) training program

Washington D.C. Metro Area

• I led a team of 5 to be effective liaisons between Peace Corps applicants and nurses during Peace Corps' complex pre-service medical review process.Accomplishments
• Served as the office IT systems and communications expert in support of the agency’s initiative to develop a more streamlined global information management system (Volunteer Delivery System)
• Liaised with IT partners to create a more effective online survey tool, completed by 12,000 applicants annually
• Led project to automate a formerly manual office process, freeing up 12 hours per week for 4 team members to meet other office needs

Washington D.C. Metro Area

• I facilitated a smooth medical review process ensuring clear and timely communication between Peace Corps applicants and nurses.Accomplishments
• Worked with partners offices to fix a broken and outdated online applicant information system
• Pioneered a new “pre-review process” later adopted by all Assistants to speed the review of applicant medical files

Burkina Faso

• Served as a marketing and administration adviser for two international art organizations based in Ouagadougou
• Coordinated trainings and implemented policies to improve the transparency and professionalism of the organizations

Cedar Falls, IA

• Conducted marketing research and analysis for organizations including Maytag, The Nature Conservancy, The State of Iowa, and SMS (in-house performance review)

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