Expertise in strategic planning and analysis with extensive experience in account development, increasing sales, profits, and market share for industry leaders in highly competitive consumer packaged goods (CPG) markets. Adept at identifying new business opportunities to build share and volume, maximizing sales and sales management background to manage multi-million-dollar accounts in B2B and B2C environments. Capacity for collaboration, fostering relationships across internal functions and hierarchies, as well as with external stakeholders to anticipate customer needs, facilitate product development, improve account management processes, and maximize selling time.
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Account ManagerAltria Dec 2015 - Feb 2019St. Louis, Mo- Managed over $200 million in sales within 3 large regional and wholesale accounts - Responsible for the wholesale distribution, pricing analysis, financial reporting, business analysis trends, category management, and merchandise agreements- Reversed volume decline of wholesale account through effective sales strategies of promotional product, engagement of their sales force with our retail initiatives, and their annual trade show. Volume showed a modest increase while share… Show more - Managed over $200 million in sales within 3 large regional and wholesale accounts - Responsible for the wholesale distribution, pricing analysis, financial reporting, business analysis trends, category management, and merchandise agreements- Reversed volume decline of wholesale account through effective sales strategies of promotional product, engagement of their sales force with our retail initiatives, and their annual trade show. Volume showed a modest increase while share increased by 4%.- Executed new brand introductions with distribution rates at 99.2%- Reduced out of stock rates within wholesale and retail accounts to less than 2% (previously at 5%)- Redesigned product promotion infrastructure from wholesale to retail to ensure proper inventory levels and maximize ROII in over 900 retail locations.- Conducted extensive data analysis, utilized business acumen, and impactful business presentations to positively increased volume by 2% in a declining industry. Show less -
National Account Analytics ManagerAltria Nov 2012 - Nov 2015Richmond, Va- Conducted extensive analysis to reduce administrative burden on National Account Managers and provide more customer face time. Plan was implemented and staffed, providing our NAM Team to gain 67% of their time back to solve problems and lead their account(s).- Developed tools on the national level that would be pushed down throughout the organization to improve processes and account efficiencies. - Managed and identified new business opportunities within top 35 accounts -… Show more - Conducted extensive analysis to reduce administrative burden on National Account Managers and provide more customer face time. Plan was implemented and staffed, providing our NAM Team to gain 67% of their time back to solve problems and lead their account(s).- Developed tools on the national level that would be pushed down throughout the organization to improve processes and account efficiencies. - Managed and identified new business opportunities within top 35 accounts - Extensive data mining to uncover opportunities around 5 P's and then developed strategies to build volume and share.- Streamlined business processes and increased productive activities of Account Managers. - Worked cross-functionally with IT Department to institute analytical tools and enhance sales performance. Show less -
Special Projects - Business Process & TechnologyAltria Jun 2008 - Oct 2012Richmond, Va- Dismantled legacy sales systems and developed more efficient system- Reduced data gathering time while capturing needed data/information- Worked cross-functionally with all corporate departments to ensure appropriate data fields being captured met their current/future needs- Coordinated with IT Department in developing a "prototype" system to resell throughout the enterprise. Adjustments were made as needed to meet the organizational needs- Developed "test scripts" to… Show more - Dismantled legacy sales systems and developed more efficient system- Reduced data gathering time while capturing needed data/information- Worked cross-functionally with all corporate departments to ensure appropriate data fields being captured met their current/future needs- Coordinated with IT Department in developing a "prototype" system to resell throughout the enterprise. Adjustments were made as needed to meet the organizational needs- Developed "test scripts" to eliminate "bugs" within new system- Created training materials, reference guides, and region meeting locations for national rollout to 5K sales people. Show less -
Unit ManagerAltria Oct 2001 - May 2008St. Louis, Mo- Lead six direct reports, 800 retail accounts, 4 wholesale accounts, and 3 local chain accounts. - Developed infrastructure to maximize productivity while building individual/organizational capabilities- Created learning modules and presented to field sales force- Demonstrated game plan process that provided TSM's a "road map" for current/future business needs- Implemented strategic game plans to grow volume and share within unit- Coordinated wholesale and retail account… Show more - Lead six direct reports, 800 retail accounts, 4 wholesale accounts, and 3 local chain accounts. - Developed infrastructure to maximize productivity while building individual/organizational capabilities- Created learning modules and presented to field sales force- Demonstrated game plan process that provided TSM's a "road map" for current/future business needs- Implemented strategic game plans to grow volume and share within unit- Coordinated wholesale and retail account promotional product activities- Developed infrastructure for non-self-service conversion for 800+ retail locations to comply with FDA regulations Show less -
National Accounts Analyst - MclaneAltria Dec 1999 - Sep 2001Temple, Tx -
Sales Development AssociateAltria Sep 1999 - Nov 1999St. Louis, Mo -
Territory Sales ManagerAltria Jun 1992 - Aug 1999St. Louis, Mo -
Treasury Accounting SpecialistCiti Aug 1988 - Oct 1991St. Louis, Mo -
Accounting AssistantPurina Mills, Llc Jul 1985 - Oct 1987Bridgeton, Mo
Brian Rudolph Education Details
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Double Major - Marketing & Management
Frequently Asked Questions about Brian Rudolph
What is Brian Rudolph's role at the current company?
Brian Rudolph's current role is Team Leader | Team Developer | Account DevelopmentRevenue Growth | Strategic Planning | Sales Development.
What schools did Brian Rudolph attend?
Brian Rudolph attended Maryville University Of Saint Louis.
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