As the COO and co-founder of Plantshop.me, a tech oriented online plant store, I oversee operations with a strong emphasis on product development and revenue diversification. Key responsibilities include spearheading our product line expansion by collaborating with experts to curate innovative and high-quality plant offerings. I conduct market research to identify emerging opportunities for new products, accessories, and related merchandise.Additionally, I explore and implement new… Show more As the COO and co-founder of Plantshop.me, a tech oriented online plant store, I oversee operations with a strong emphasis on product development and revenue diversification. Key responsibilities include spearheading our product line expansion by collaborating with experts to curate innovative and high-quality plant offerings. I conduct market research to identify emerging opportunities for new products, accessories, and related merchandise.Additionally, I explore and implement new revenue streams beyond e-commerce, such as subscriptions, corporate gifting, and plant care services. This involves developing strategic partnerships, bundled offerings, and evaluating potential acquisitions or joint ventures for growth.I oversee supply chain, logistics, and fulfillment processes to ensure efficient delivery. I also implement optimized operational systems and procedures for cost-effectiveness and customer satisfaction. Moreover, I manage cross-functional teams to ensure seamless integration across departments.Contributing to the company's strategic direction, I set ambitious yet achievable goals for growth, profitability, and market expansion. I analyze industry trends and competitive landscapes to inform strategic decision-making and identify growth opportunities. Fostering a culture of innovation, I continuously seek ways to enhance the customer experience and drive business growth. Show less

As the Creative Lead at Admireworks across the UAE, I spearhead the company's creative direction, fostering a vision of innovation within the dynamic landscape of business transformation. Overseeing a multidisciplinary team, we collaborate on cross-market programs for esteemed clients such as Dubai Parks & Resort, Castrol, Samsung, SC Johnson, and Perrier. My role entails driving creativity while navigating the complexities of evolving business environments, ensuring our clients stay ahead of… Show more As the Creative Lead at Admireworks across the UAE, I spearhead the company's creative direction, fostering a vision of innovation within the dynamic landscape of business transformation. Overseeing a multidisciplinary team, we collaborate on cross-market programs for esteemed clients such as Dubai Parks & Resort, Castrol, Samsung, SC Johnson, and Perrier. My role entails driving creativity while navigating the complexities of evolving business environments, ensuring our clients stay ahead of the curve with cutting-edge solutions. Show less

As a creative leader, I made significant contributions by spearheading the expansion of our creative portfolio to encompass digital activations, paving the way for comprehensive digital capabilities. My key accomplishments included:Digital Experience Craftsmanship: Conceptualized and directed captivating user experiences that elevated brand engagement and resonance across digital touchpoints.ROI-Driven Project Management: Produced and managed large-scale projects, incorporating… Show more As a creative leader, I made significant contributions by spearheading the expansion of our creative portfolio to encompass digital activations, paving the way for comprehensive digital capabilities. My key accomplishments included:Digital Experience Craftsmanship: Conceptualized and directed captivating user experiences that elevated brand engagement and resonance across digital touchpoints.ROI-Driven Project Management: Produced and managed large-scale projects, incorporating data-driven analytics to quantify and optimize return on investment for our clients.Operational Excellence: Streamlined creative execution and production processes by implementing robust operational systems, ensuring efficient and seamless delivery.Team Leadership: Recruited and led a talented creative team comprising writers and motion designers, fostering a collaborative environment that nurtured innovation and creativity.Through these endeavors, I played a pivotal role in positioning our agency as a frontrunner in the digital realm, offering cutting-edge solutions that yielded measurable results for our clients. Show less