Basam Hadai Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

Saudi Arabia

• Developed and established new process and guidelines for transaction pricing across all channels of sales which has become the standard practice for support planning and budgeting.
• Developed and implemented further enhancements to dealer bonus structure that focuses on sales quality fundamentals (inputs rather than outputs.
• Launched region first “Retail Channel Affinity Programs” covering main retail sectors of the kingdom.
• Trained and coached team of regional manager to bring attention to enhancing the customer journey at every touch point and on sales funnel management thus resulting in the following growth YOY (FY21 vs FY20):
• 31% growth in Walk-in capturing
• 10% growth in Test Drives

Saudi Arabia

• Headed the development and management of the Fleet Sales Department of Nissan KSA.
• Wrote a robust policy and procedure for fleet business and set new short-term and long-term goals and objectives for sustainable brand growth within all KSA fleet sectors.
• Defined clear roles and responsibilities for direct reports and provided continuous on-the-job coaching and frequent 1-on-1 meetings for constructive feedback.
• Aligned upper management and dealer teams on newly established objectives and KPI’s to drive for Fleet sales excellence.
• Influenced changing method of volume bonus payment to dealers by including sales channel split aspects and reporting requirements.
• Conducted regular business reviews with dealer management and regional visits to insure due process and sales excellence.

Dubai, United Arab Emirates

• Analyzed competition specification and pricing along with market trends to propose short term and long term carline pricing strategies.
• Worked alongside sales and finance teams to implement feasible trim mix strategies to increase dealer and manufacturer profitability.
• Briefed creative and advertising agencies on carline unique selling points and aided in developing launch campaigns along with ensuring all customer facing mediums were product correct and regionally relevant.
• Communicated with manufacturing plant representatives to plan for future model packaging and content.
• Played an integral role in successfully launching the all new Chevrolet Equinox and new generation Chevrolet Traverse in the region.
• Presented product features and key wins to key automotive media journalists.

Dubai, UAE

• Managed the fleet development of six dealerships across three countries in the region.
• Achieved a growth of 14% in 2015 VS. 2014 in total Oman fleet sales and 51% in Bahrain. In UAE a total growth of 10% driven mainly by a 35% growth in Dubai.
• Implemented sector specific strategies, which resulted in 7% growth in UAE Rental Sector, led by a 47% growth in Dubai rental companies. (2015 VS. 2014). Focusing more on Government business and tenders resulted in a.
• Implementing Chevrolet Business Choice program tailored mainly to SME and Commercial entities resulted in a 26% growth in UAE, Oman, and Bahrain combined.
• Led the development of the new CRM system for Fleet Business, which incorporates the complete lifecycle of a commercial sales transaction from lead generation to dealer claim submission.
• Conducted Market research and competitive analysis in order to propose proper pricing strategies for fleet carlines.

Dubai, UAE

• Managed sales/distribution channels of Kraft, Oreo, Ritz, Chips Ahoy, Belvita, Royal (Dubai, Northern Emirates).
• Lead 14 salesmen and 50 merchandisers in achieving sales targets and ensuring POP display excellence.
• Carried out business reviews with key accounts (Carrefour, Spinneys); negotiated for visibility improvements.
• Teamed with senior management to strategize sales/promotions; conduct monthly business and sales reviews.
• Set various KPI’s for salesmen; incentives that develop their skills and ensure their growth within firm.
• Reduced percentage of damages/expiries by 50% by implementing strict sales procedures and other techniques.

Dubai, U.A.E.

• Directed sales and marketing operations; worked with management and clients to develop product leads.
• Interacted with product team and other departments to guarantee due completion of the client orders.
• Developed improved form of documenting quotations for management analysis and follow-up purposes.
• Designed new policies and procedures for aluminum sample requesting; trained employees on its use.
• Fabricated physical façade, door and window samples as per client requests.

Damascus, Syria

• Lead the sales operation of over 20 sales reps across main branches and sub dealer network; Set sales targets, incentives and strategies; monitored results to ensure quality performance.
• Increased car accessory sales by introducing after-market products and customized vehicle options.
• Awarded highest Chevrolet CRUZE sales in the region due to strategic focus and brand building techniques.
• Ensured firm set the industry bar with attractive offers; designed and implemented unique advertising campaigns.
• Achieved increase in customer satisfaction KPI by designing and implementing new car delivery procedures.
• Trained the team on collecting customer information for follow up and lead conversion. Thus building a strong customer information database for CRM purposes; Engaging customers through social media and sms.

Damascus, Syria

• Managed the customs clearance and delivery of vehicles from freezone warehouses to two main branches and eleven sub dealers across the country.
• Ensured healthy mix of vehicle availability according to options/colors due to proper sales and market analysis.
• Practiced diligent inventory control using first-in-first-out technique and proper stock management.
• Conducted sub dealer visits to understand the various market trends and needs in order to better distribute the vehicle inventory.

• Awarded Apprentice and Journeymen level of GM’s Red X statistical problem solving technique after finding the root cause and proposing and implementing solutions to four major quality issues.
• Participated in product reviews to presented root cause analysis for quality issues and proposed solutions.
• Formed solid understanding of automotive manufacturing process controls.