Basant Jain Email & Phone Number

Delli

 Identifying and developing plans for VAS revenue growth and maintaining relationships with customers to achieve repeat/ referral business. Administering the penetration for various VAS products; planning & executing schemes to enhance VAS penetration. Coordinating with operators for agreement, billing & payment. Coordinating with content team, planning & implementing new properties in order to grow revenues. Driving the usage amongst VAS users and monitoring the same for churn management. Developing new products and promoting the exiting VAS products.  Setting out quality standards for various operational areas, ensuring a high-quality customer experience, while adhering to the SLAs and work processes. Devising & implementing marketing plans & activities for successful launching of new products. Ensuring maximum brand visibility and capture optimum market shares. Analyzing business potential, conceptualizing & executing strategies to drive sales, augment turnover and achieve desired targets. Assessing marketing trends and tracking competitors’ activities and providing valuable inputs for product enhancement and fine tuning sales & marketing strategies.

Gurgaon, India

• Handling complete VAS portfolio offered by Videocon like Voice, Messaging and Data• Promoting VAS products to end subscribers based on their balance, tariff, MOU, profile, and recharge pattern on regular basis• Generating VAS report and tracking conversion on regular basis• Interacting with the Corporate Marketing team and Vendors for all VAS related requirements/reports• Responsible for driving VAS penetration and achieving targeted revenue for the circle• Understanding the current portfolio offered by Videocon in terms of FRCs and STVs• Regular market visits / Conducting BTL activities• Developing the current customer profile snapshot for Videocon on basis of last 6 months acquisition and there usage

Pune Area, India

Title of project: Research on mobile handset market to identify the business opportunities in Lucknow.Key Deliverables: Factors influencing end consumers living in Lucknow, while purchasing a handset brand Brand Loyalty for different handset companies and VAS behavior of mobile subscribersValue Chain analysis of Global, Open Market and Gray Market handsetsDriving forces for a Retailer in Lucknow areas to push sales of various handset brandsHands on experience of interviewing 200 Retailers and 300 End consumers

Mba-Tm, Telecommunicatiom- Marketing & Finance

Activities and Societies: Member of the ‘Economy’ vertical of Prevision 2010 & Prevision 2011, SITM’s Annual Telecom Forecast. , Among top.

Graduation, B-Com

Activities and Societies: Student representative of the commerce departmentRelevant Coursework: Micro & Macro Economics Financial.

Hssc, Commerce

Activities and Societies: Member of Photography CellRelevant Coursework: Advanced Accounting Business Study Business Maths Taxation.