Basant Purohit, FPM (Fellow Program in Management) from IIM-Ahmedabad, has been a faculty [marketing area] at XLRI, since August 2012. He also completed courses on Qualitative Research, Marketing Metrics, Channel Management, Analytical Models in B2B Marketing, Personal Selling & Sales Management and Innovation from ISBM, The Pennsylvania State University, US. His research areas include sales management and marketing metrics. He taught marketing, strategic marketing, service marketing and research methodology at EDI, Gandhinagar; Globsyn Business School, Gandhinagar; United Business School, Gandhinagar and Ahmedabad Management Association, Ahmedabad. He has a work experience of about a decade in marketing with Abbott (I) Ltd., a FORTUNE100 company and Uniworth (I) Ltd.