This position sits within ABA FMCG Group Senior Management Team with a full scope to drive FMCG Stream’s turnover and profitability by venturing into new partners and widening the Portfolio with best in class brands to continue being the leading distribution company in Qatar.This Senior Role emphasis is to manage the Full Divisions's P&L & lead the teams to strategically develop & expand the Divisions' footprint profitability through identifying the ideal portfolio within the Market, establish Route to Market, excellence in execution, hire & train on Ground Sales Force & oversee cross functional teams that include Trade Marketing, Supply Chain & Demand Planners to ensure full support to the Divisions' portfolio, Divisions' strategy in line with the Group's Short & Long term Strategy & drive Brands to a healthy growth & in a profitable manner.  Collaborate with Holding Group Operating Board by providing Inputs of long term vision, goals & strategies for the stream & all strategic issues/challenges which may have long term effect on Operations. Accountable for Growth & Overall P&L of Division  Plays key role within Decision Making Boundaries Operations & People Management Innovation a Key Aspect for Driving Business: • Innovating new ideas to drive organic growth. • Identifying Opportunities for acquisition of New Businesses • Setting New Strategies to grow Division profitably • Create & develop new business arms • Innovate new processes for smoother work through process improvement • Challenges the status quo • Take part in creating a culture of innovation Strategy:• Consulting with the Group Operating Board & closely working with Principals to develop the medium to long term vision of the Division• Setting strategies and service levels and aligning support functions to meet customer requirements & needs.• Influencing the stream strategy settings through understanding of market and indicators.

Role:➢ Delivering/ensuring the Divisions's Investments & budget for the year are in line with the Company/Strategic Plan and vision. ➢ Periodic Business Reviews for Senior Management Team through Top-line analysis/evaluation of Business results to help drive & ease Business decisions through identifying KPI’s & KBI’s.➢ Actively supporting & driving key business initiatives from the commercial side with continuous focus on efficient resource allocation.➢ Draw of Annual Business Plan per Brand – Sales Volume/Value by Sku/Brand, Sku/Brand Profitability, Trade & Marketing expenditures/investments, Marketing Forecasting including Seasonal Products, Consumer Promotional Plans …➢ Drive Sku Profitability, Monitor Brand P&L and Brand Profitability➢ Establishing/expanding Retail Customer Network➢ Develop pricing strategies, improve margin mix, trade spending plans and assist on distribution goals to meet actionable KPI’s➢ Determining the pricing sensitivity of consumer target & price points for brand’s positioning vs. competition.➢ Support brand vision, brand position & brand architecture➢ Drive consumer understanding and insights➢ Analyze market, consumer, category, competition and channel performance & behavior.

Businesses within Scope: Danone EVI Water, Kraft Foods, Kraft Exports, Lindt & Sprungli, Hero, Conagra, Reynolds Consumer Products.Developing & Maintaining an efficient distribution network to ensure the comprehensive availability & coverage across National Trade (Modern & Down Trade) via the developed & defined Market Sales Plans & budgets to achieve & exceed annual Sales Objectives ensuring Top-line is met in terms of both In-Market Sales Value & Volume.Providing leadership for the motivation & engagement of Sales Force to ensure maximum & effective contribution on the job along with a developed Sales management Hierarchy structure for potential calibre of staffing & appropriate training as well as coaching.

Leading the Trade Marketing Team to develop & implement Marketing strategies in line with the Principal's Strategy & yearly budget funds to effectively reach consumers, communicate the value proposition of product & Brand as well as to influence the purchase of product.  Ensuring alignment across the Sales and Marketing Functions on field sales needs and marketing initiatives, including coordination with Division Manager and budget management. Joint ownership with Sales Function to finalise annual Business Development Agreements with customers. Working closely with key customers to provide category and shopper insights to drive performance. Leading development of the Trade Marketing Strategy to achieve defined business objectives across categories. Full responsibility for the development, execution, and performance of all Trade/consumer programs & initiatives designed to increase presence and ultimate off-take. Ensuring adequate Trade planograms are followed through proper merchandising, maximising distribution, coverage & excellence in execution. Determine the price sensitivity of consumer target & price points for brand's positioning vs. competition through analysing market, consumer, category, competition & channel performance as well as behaviour.

➢ Ensure targeted orders are placed by the distributor on time every month.➢ Constantly monitor the market to ensure RSP’S are as per price lists, merchandising guidelines are being followed and distribution for all sku’s is as per plan by area by outlet type.➢ Keep a diligent watch on in-market sales (secondary sales) and inventory and make recommendations, seek approval & take appropriate action to keep them in line with the targets➢ To know each and very trade channel for the concerned products thoroughly, identify possible opportunities /issues as soon as possible➢ To negotiate effectively with both the trade and distributor so as to maximize the benefits for the Co. in terms of the display and marketing spends. ➢ Train distributor sale staff in aspects where they need support i.e. routing plans for vans, negotiating with key customers etc.➢ Ensuring all promotion plans, trade deals etc. are executed well and on time so as to achieve targets.➢ Prepare pricing surveys, top 20 customer analysis, sales & inventory, consumption reports, for presentation in the monthly sales meetings.➢ To conduct regular analysis of display spend by outlet and make the changes necessary to maximize the efficiency.➢ To verify all distributor claims and ensure proper procedures and records are in place for promotional claims i.e. proof of performance.➢ Review/analyze bi-monthly retail audits and make appropriate plans and take action to fill gaps/avail of opportunities etc➢ Deliver Egypt’s Trade & Marketing Investment results in line with Company Plan & Vision.➢ Actively support & drive key initiatives in the business from the commercial side & efficient resource allocation➢ Provide Co-pilot & Custodian role within Trade & Marketing and Finance community.➢ Develop & Maintain relationships with stakeholders to ensure sustainable business position

Full ownership of Egypt’s Operations Finance, timely & qualitative analysis, quarterly reporting and Strategic Plan.

➢ Analyze Advertising & Promotion costs and comparing it to Plan➢ Fixed Cost Analysis- Comparing actual cost by dept. to Plan and reporting deviations along with getting each Dept. Head feedback and highlighting those deviations to Egypt Business Team/Management Team.➢ Reporting on Over Head costs vs. Plan➢ Providing full P&L analysis for Egypt,Libya & Sudan periodically.➢ Balance Sheet/KPI analysis including NCFO & Working Capital.➢ Working out detailed Franchise & Sales/ General & Administrative/ Logistics for 2008 Plan (Egypt)➢ Working out full detailed Libya & Sudan 2008 Plan ➢ Support the preparation of Egypt Market and NAEM region financial framework.➢ Working with Marketing Team on enhancing Business Activity Recommendation Process➢ Working on all Egypt/Libya & Sudan Business Activity recommendations➢ Focus on Galaxy, Snickers, Ice-Cream and Pet Care Brand analysis➢ Analyzing Brand/ SKU Profitability vs. Plan (Galaxy, Snickers, Ice-Cream and Pet Care) for Egypt Market➢ Period Close (Monthly) presentation and Quarterly reviews for Egypt Business Team.➢ Analysis and evaluation of Business results.

Role: Full ownership of Accounts Payable & Inter-Company, payments and ensuring all Over Head costs are booked for both factory & market to support and facilitate the Financial decision making by providing timely & quality analysis and meeting the corporate timelines including the period close (monthly closing) acceleration. ➢ Implement and ensure the right controls are in place without unnecessary hindrance of the business performance➢ Preserve good business relation and practices with Suppliers through timely payments and frequent.➢ Reconciliation of vendor/associate balances to reflect true total outstanding.➢ Maintaining constant focus on cost rationalization & getting the commercial team aligned.