Maintaining and developing product market perception, while utilizing ATL & BTL marketing initiatives.• Developing and implementing successful digital marketing campaigns to increase customer engagement and brand awareness.• Managing the marketing budget and monitoring the effectiveness of marketing activities.• Leading digital marketing to maximize online visibility and engagement.• Analyzing marketing performance and consumer behavior to optimizecampaigns.• Performing analysis that defines growth opportunities & monitoring themarket and mapping competitive position.• Post-launch analysis and identify any possible gaps to recommendcorrective actions.• Conducting market research to identify new market trends, customerneeds, and competitive analysis.• Building and maintaining relationships with media outlets, influencers, andindustry partners to enhance brand reputation.• Coordinating and managing events, trade shows, and promotionalactivities to drive brand recognition and sales growth.• Ensuring compliance with legal and regulatory requirements in allmarketing communications.

• Analyze and understand the market conditions and dynamics in relations to the competition and customers’ needs & wants.• Initiate and develop propositions & offers to ensure achieving desired results and Revenue-Gross adds targets.• Monitoring products KPI’s. • Data analysis and visualization.• Owner of We Air/MBB.• Work closely with the research unit to get key behavior insights• Identify key purchase triggers & Acquisition levers, to be able to stimulate these triggers with the relevant market moves.• Create/Improve consumption protocols in order to create the most customizable mobile internet packages.• Develop customer service, to up sell or uncover any potential opportunity that may be available• Prepare marcomm briefs and communication material of new launches• Work closely with project management to ensure smooth execution of new projects• Attend and manage UAT sessions before new launches• Provide status reports to management for new projects• Log and report on all historical market moves, made by the company or competition• Kick-offing pre-launch meeting with all stakeholders to finalize all prelaunch activities and make sure that are all in alignment • Manage the development and implementation of a go-to-market plan to ensure proper timing and presentation of the products• Building in depth analysis of the base & monitoring competition moves • Supporting customer life-cycle road-map with activities which ensure that the maximum value is attained • Ensure capturing the voice of the customer & translating it into feasible actions• Preparing CVM Campaigns based on quantitative analysis and ensuring base movements are managed to ensure the best customer experience and commercial return to improve churn & revenue to drive upselling, cross-selling, and recharge stimulation • Ensuring that MI products and promotions are in line with the rules and guidance of the NTRA authority

- Establishes performance specifications, cost and price parameters, market applications and sales estimates.- Measures and report performance of all marketing campaigns, and assess ROI and KPIs.- Monitors market trends, research consumer markets and competitors’ activities.- Oversees new and ongoing marketing and advertising activities.- Monitors product distribution and consumer reactions.- Devises innovative growth strategies.- Aligns the company around the brand’s direction, choices and tactics.

Analyze revenue variance, business pipeline, and industry trends. Analyzed the profitability of each product QOQ.Forecasted the new products costing analysis.Performed analysis to determine annual budget requirements.