Bashar Masad Email & Phone Number

Mississauga, Ontario, Canada

*Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability, and growth as an organization.*Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources.*Plan, develop, and implement strategies for generating resources and/or revenues for the company. Identify acquisition and merger opportunities and direct implementation activities.*Approve company operational procedures, policies, and standards*Review activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions.*Represent the company at legislative sessions, committee meetings, and at formal functions.*Promote the company to local, regional, national, and international constituencies.*Present company report at Annual Stockholder and Board of Director meetings.*Oversee foreign operations to include evaluating operating and financial performance.

Waterloo, Ontario, Canada

* Developing and executing go-to market plans to drive growth of RIM’s consumer and small business solutions.* Conducting market analysis to identify priority market segments, and building the business case for marketing investment.* Identifying target customer buying criteria, purchase channels, and information sources.* Working with program marketing, channel marketing and corporate communications to build marketing activity to support growth goals.* Working with channel marketing to develop sales tools and channel programs to drive mind share amongst channel sales representatives.* Measuring and communicating the impact of marketing activity.* Working closely with the Technical Product Management team on roadmaps, sales reps training materials and positioning documents.* Working with Business Partners like Microsoft, Yahoo, SanDisk on executing marketing programs.* Driving and developing material for multiple product or service launches including launch materials, customer presentations, videos, and sales training materials.* Collaborating cross-functionally on competitive selling, pricing, market development and field solutions.

Certificate, Sales And Marketing

Bachelor'S Degree, Electrical And Electronics Engineering