Bashar Masad Email & Phone Number

Mississauga, On

*Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability, and growth as an organization.*Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources.*Plan, develop, and implement strategies for generating resources and/or revenues for the company. Identify acquisition and merger opportunities and direct implementation activities.*Approve company operational procedures, policies, and standards*Review activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions.*Represent the company at legislative sessions, committee meetings, and at formal functions.*Promote the company to local, regional, national, and international constituencies.*Present company report at Annual Stockholder and Board of Director meetings.*Oversee foreign operations to include evaluating operating and financial performance.

* Developing and executing go-to market plans to drive growth of RIM’s consumer and small business solutions.* Conducting market analysis to identify priority market segments, and building the business case for marketing investment.* Identifying target customer buying criteria, purchase channels, and information sources.* Working with program marketing, channel marketing and corporate communications to build marketing activity to support growth goals.* Working with channel marketing to develop sales tools and channel programs to drive mind share amongst channel sales representatives.* Measuring and communicating the impact of marketing activity.* Working closely with the Technical Product Management team on roadmaps, sales reps training materials and positioning documents.* Working with Business Partners like Microsoft, Yahoo, SanDisk on executing marketing programs.* Driving and developing material for multiple product or service launches including launch materials, customer presentations, videos, and sales training materials.* Collaborating cross-functionally on competitive selling, pricing, market development and field solutions.

*Assess new technologies and determine how to utilize them to improve product lines *Conduct competitive analysis relative to feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements *Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand market challenges and requirements *Gather requirements from prospects, evaluators and customers *Write marketing requirements documents *Ensure product design reflects business objectives *Monitor the implementation of a product project *Monitor and assess industry standards and innovations *Define and work with user personas *Create product contracts with development teams I*dentify potential new market opportunities within the company's distinctive technical competence *Provide direction to product development relating to prioritization of projects

* Workforce Management Consultant - Accenture at Best Buy* Workforce Management Consultant - Cineplex