Basheer Ahmed Email & Phone Number

United Arab Emirates

• Swiss Arabian is the first perfume manufacturer in the UAE. Operates five modern manufacturing facilities spread across an area of 165,000 sq. ft., producing more than 35 million perfumes annually and export to over 80.
• Total P&L accountability for a total business turnover of 100M across 90 stores with an objective to expand in existing and new geographical territories.
• Within a short span have improved the business to deliver profits in certain territories and reduction of losses. Analyzing operational structure to ensure effective cost control
• Forecast and planning efficiencies improved towards accurate control and stocks at SKU level. This has also helped deal with Stock loss reduction. Buying and merchandising controls towards product mix and assortment.
• Established Brand standards to drive uniformity and control on our own retail and franchise operations across various countries.. Relaunched E- commerce for the brand in terms of key improvements to the website and.
• Developed operationally efficient teams to work with SOP controlled procedures, building on market feedback. Leading development programs and performance goals, rationalizing customer base and building on customer data.

Dubai

Retail Arabia is the franchisee for many brands as Hamleys, Oscar de la Renta, House of Fraser, Pylones and also operates Joint ventures on brands as FG4, Inc, Moss bros, Pretty ballerina, Happiness destination etc. I currently head the business across Middle east and Turkey for Hamleys and also am responsible for the development of all brands for the.

Dubai

I have started with Landmark group in Saudi as GM for footwear running the Shoemart and Shoexpress concepts. I was promoted and moved to UAE by March 2011 as GM MENA for all footwear concepts including international franchise brands (Ecco, Steve Madden, Pablosky, Kurt geiger, Carpisa, Nose, Stride Rite, Dumond and also Luxury brands as Fabi, Casadei, Lori.

• Managing retail at country level of a large fashion business in Saudi arabia. The company operates brands as MEXX, Liz Claiborne, jane Norman, Juicy couture etc.
• Contribute and be involved in establishing store/brand sales, margin and cost budgets.
• Deliver sales targets and manage stocks to maximize margin. Implement best practice to control store costs to deliver budgeted shop door contribution.
• Direct management of Operations team, ensuring focus and monitoring progress toward business goals particularly achievement of sales and cash margin and cost control.
• Monitor activity across relevant departments to ensure that all new stores and refurbishments open on time and within budget and that store closures are effectively managed.
• Contribute towards strategy formulation and long term business planning.

Majid Al futtaim is one of the leading names in the middle-east with business operations spread over the Arabian gulf, middle east and north Africa. In the absence of the retail Director, my role is more diversified and challenging as my functions relate to not just operations but also in influencing the complete company processes related to HR.

Alshaya is one of the leading retail company in the middle east. I joined the company in Mar 1997 as senior store manager to evolve into the role of an operations manager. Over the years i have worked with all the major brands in the company. My last role was as an cting Senior operations manager with an accountability of 150 stores.My key accountabilities.

 Managed Bhs, Mothercare and Wax lyrical stores in western region. In total 19 stores with sales of SR 80 M per annum. Implemented training course for new recruits on increase in commerciality. Control on store expenses to focus profitability. Accountable for the sales and standards development of Bhs stores in eastern and western region across 8 cities.

Fashioncenter/fashionway was a sister concern of Americana (kuwait Food Co). I started to work with the company in Kuwait in their logistics division to later join the new business in saudi after the Kuwait war.  Responsible for store standards and layout in a multi brand store of 3500 sq.m with annual sales of Sar40m. Effective management of SIS.

 Responsible for shipment processing, pricing and allocation. Inventory control of distribution center catering to Fashion center tahlia, Riyadh and Esprit coutiques in Jeddah and Riyadh. Accounted for the timely shipment deliveries relating to allocations and replenishments. Control expenses related to consumable non-stocks and transportation..

 Responsible for shipment processing, pricing and allocation. Inventory control of distribution center catering to Fashion way Salmia, Farwania, Fahaheel and Kidsway salmia. Accounted for the timely shipment deliveries relating to allocations and replenishments. Control expenses related to consumable non-stocks and transportation. Effective team.