Bashinder Grewal Email & Phone Number

Santa Clara, California, US

• Founder: Developed a White Board platform to deliver an exceptional remote interactive learning experience. The White Board platform is bundled with a rich set of features that make it relevant to numerous industry.
• Advisor: Business Development & Sales for an Autonomous Driving and Robotics Start-Up part of the Stanford University StartX Incubator.
• Advisor: Sales and Business Development for a seed funded Big Data Start-Up.
• Consultant: Business Development and Sales Enablement for a Series C Funded next generation storage start-up.

Austin, Texas, US

• Lead Business Development & Sales Enablement activity for Oracle’s entire IaaS cloud storage services portfolio for North America. This includes driving strategic opportunities in the field by developing winning value.
• Manage at North America level a funnel of identified transformational opportunities and develop strategies and engagement plans to win. Successfully developed numerous multimillion dollar revenue run rate customers.
• Design, develop, and drive execution of sales campaigns targeting specific use cases within the Oracle and competitive installed base.
• Responsible for driving targeted sales plays with the Oracle storage channel partner community. Partner with Oracle channel managers to create templates of value proposals around these targeted sales plays.
• Master Business Consultant – Oracle Cloud Services Portfolio.

Austin, Texas, US

• Created proposals to drive value selling for Oracle-On-Oracle Red Stack solutions in enterprise data centers with an emphasis towards increasing penetration of engineered systems in the marketplace. In this role.
• Demonstrated leadership in the development and standardization of value tools and engagement deliverables for the engagement lifecycle.
• Served as the storage business lead on the Insight team & drive all storage related engagements that request Insight involvement. Demonstrated significant impact in driving ZFS-SA revenue in key accounts.
• Actively participated in the account planning process. Worked closely with the key account directors with two key goals in mind - drive cross pillar opportunity to increase the overall opportunity for Oracle and help.
• Managed an opportunity pipeline and prioritized to maximize revenue impact.

San Jose, California, US

• Developed the Embedded System Vendor Solutions (ESV)/OEM business model and all program elements ground up to create an industry leading compelling partnering model.
• Recruited and developed an ESV/OEM global portfolio that have a current run rate of $34M+. Partners included industry leaders like Bosch, GE Energy, and IGT.
• Worked closely with partner product management and engineering teams to secure design wins. Each one of these designs was optimized, right sized, and finetuned for the target environment.
• Enhanced NetApp platform stickiness with partner solutions by leveraging NetApp secret sauce elements to create differentiation in target markets.
• Channel Development Manager of the year - FY07.

San Jose, California, US

• Developed and managed a fast growing $100M+ revenue impact stream for NetApp storage systems by creating solution differentiation coupled with effective GTM with partners.
• Lead and nurtured business partnerships with a set of data protection, storage management, Information Life Cycle Management, and Compliance partners. Portfolio of companies managed includes: IBM, HP, LEGATO (EMC), CA.
• Drove adoption and support of the NetApp platform in the marketplace with industry leading partners by evangelizing NetApp data protection technologies and overall NetApp solutions value proposition.
• Established well defined roadmaps with the portfolio of companies managed to accelerate the adoption of diskbased data protection.
• Responsibility included developing and driving Go-To-Market plans to jointly promote NetApp and Partner unique value proposition. This includes driving - creation of sales tools, white papers, participation at industry.

Palo Alto, CA, US

• Managed a team of senior product managers responsible for defining, developing, and bringing to market E2E storage solutions leveraging technologies, products, and solutions from leading storage vendors to ensure a.
• Spear headed business development and Go-To-Market activities in emerging markets by ensuring alignment between Sun and Partner, Sales Force & Channels.
• Championed the formulation of NWS partnering strategy & drive strategic relationships with leading storage vendors to ensure technology and business alignment. Portfolio of partners includes: Brocade, McData (now part.
• Responsible for developing key marketing initiatives, positioning, and messaging with partners.
• Worked closely with the investment group to evaluate equity participation opportunities in startups.
• Lead a cross organizational Six Sigma initiative including representatives from Sales Force, Professional Services, Channels, Sales Support Operations, and Technical Support to drive sales readiness of non Sun.

Houston, Texas, US

• Lead a team of senior marketing professionals to develop and deliver on an industry leading value chain strategy in doing business with Communications Equipment Providers – Lucent, Nokia, Nortel, Cisco, Ericsson.
• Formulated business model strategies for working with each of the strategic accounts in this dramatically exploding industry. Exceeded target goal of 40% growth for the Equipment Provider business.
• Implemented formal alliance activities through Steering and Planning committee forums leveraging HP executive participation to stimulate action at HP.
• Gained commitments from product divisions, services, support, and manufacturing to drive progress through formal reviews as a close-loop feedback to Equipment Providers.
• Organized HP’s worldwide Equipment Provider Client Business Mangers Club bi-annual conferences and bi-monthly teleconferences to review progress on programs with all Equipment Provider accounts.

Houston, Texas, US

• Managed a team that developed strategies for the overall business relationship, as well as specific OEM and technology licensing programs with CSO strategic alliance partners working with division business managers and.
• On a worldwide basis managed resources within sales, marketing, R&D, other CSO strategic alliance teams, and corporate staff functions toward the implementation of these strategies.
• Principal customers were Mitsubishi Electric Limited Corporation (MELCO), OKI Electric Industry Limited Company, HP management in field sales, business units, technical, and general CSO functions. Responsible for total.
• Developed a good working relationship with key people within the partner organization as well as a deep understanding of the partner organization and the markets it competes in.
• Negotiated and maintain contracts with partner, and manage internal commitments for implementation.
• Managed the reporting of revenues, royalties, other payments, and associated costs working with field sales and financial analysts.

Mba, Management

Ms, Engineering Management

Be, Mechanical Engineering