Scope: Leading Marketing function for Hayat Kimya Pakistan.o Marketing objective and strategies for Hayat Kimya Pakistano Innovation and Renovation – Hayat Kimya Pakistan: I&R Pipeline, Business Model development – strategy, research, product mix (SKU, Pricing etc), Brand Investment & development of launch mix. NPDs Primary Scope: Team management, Marketing calendar, Research, Development and deployment of communication tools & activities, New Business Feasibility, Consumer… Show more Scope: Leading Marketing function for Hayat Kimya Pakistan.o Marketing objective and strategies for Hayat Kimya Pakistano Innovation and Renovation – Hayat Kimya Pakistan: I&R Pipeline, Business Model development – strategy, research, product mix (SKU, Pricing etc), Brand Investment & development of launch mix. NPDs Primary Scope: Team management, Marketing calendar, Research, Development and deployment of communication tools & activities, New Business Feasibility, Consumer Trend and opportunity rationalization, Marketing Budget, Alignment of Global & Local strategies Key Deliverables: Marketing Plan, Launch Network, Team Performance, Market share, New Product testing, Conversion and consumption activities, Brand Visibility, 4P Management, EBITA delivery, Volume Planning & Delivery, Show less

Managed Colgate Sensitive Toothpaste and Colgate Plax Mouthwash

Managed Colgate Herbal and Colgate Tooth Brush portfolio

Scope: Leading commercial initiatives for Tetley Business in Pakistan o Marketing Strategy and implementation for tea business . o Innovation & Renovation: I&R Pipeline, Business Model development, research, product mix (SKU, Pricing etc), Brand Investment & development of launch mix, New Product Development. -Primary Scope: Team management, Brand & Product strategy, Market and Consumer Research, Development and Deployment of communication tools, Consumer & Shopper… Show more Scope: Leading commercial initiatives for Tetley Business in Pakistan o Marketing Strategy and implementation for tea business . o Innovation & Renovation: I&R Pipeline, Business Model development, research, product mix (SKU, Pricing etc), Brand Investment & development of launch mix, New Product Development. -Primary Scope: Team management, Brand & Product strategy, Market and Consumer Research, Development and Deployment of communication tools, Consumer & Shopper engagement, Trade Marketing, Brand Visibility, Marketing & Promotion Plans, Advertising and Media management.-Key Deliverable: Market Share, Business profitability and Volume, Marketing Plans, Midterm and Short term Business Plans, Market Penetration, Launch network, Business Growth.Key Initiatives:1. Working on the business model by bringing in scale and efficiency - A cross functional, cost reduction initiative with primary scope related Packaging , Raw Materials, Sales & Distribution model and Product rationalization 2. Brand vision and essence exercise for Tetley. Created the brand blue print from scratch – Redefined Brand opportunity, communication objectives and Brand Proposition. A consumer insight driven Brand Blueprint with an end result leading to Ownable brand idea and the Big Idea for Tetley’s new campaign.3. On Ground Consumer & Shopper Engagement Model. A model aimed at maximizing trial and creating Tetley clusters in key tea consuming geographies. Defined pre & post results benchmarks linking to secondary sales and improvement in market share and brand penetration.4. Developed the shop throughput model. A retailer engagement initiative to drive up the shop sales throughput. The model also encompasses in shop visibility, monthly targets and merchandising standards. Show less

Scope:- Developing and building consumer led marketing plans to deliver profitable volume growtho Marketing Strategy: New Product launch, Shopper Marketing, Consumer Engagement, New Campaign launch, Business planning.o Innovation & Renovation - New Product Development, Consumer Research, Product mix (SKU, Pricing etc), New Packaging, New Variants development.Primary Scope: Brand & Product Strategy, Team Management, Project Management, Development and deployment of… Show more Scope:- Developing and building consumer led marketing plans to deliver profitable volume growtho Marketing Strategy: New Product launch, Shopper Marketing, Consumer Engagement, New Campaign launch, Business planning.o Innovation & Renovation - New Product Development, Consumer Research, Product mix (SKU, Pricing etc), New Packaging, New Variants development.Primary Scope: Brand & Product Strategy, Team Management, Project Management, Development and deployment of communication tools.Key Deliverables: Launch Network, Team Performance, Brand and Product Visibility, Market Share, consumer understanding, Business Profitability.Key Initiatives:1. Launch of Tetley Gold – A Premium tea blend offering. Launched Tetley Gold with a geographic product strategy. Worked on developing new packaging with an objective of breaking the clutter on the shelf. An Integrated marketing campaign which implemented the big idea on the ground, in the trade and in internal marketing of the brand. Volume and Profitability driver for the business.2. New Product Development2.1 Project Pepper – A project aimed at understanding tea consumers, their needs and usage habits across Pakistan. Leadership role in the cross functional project which engaged the consumer insights and Global Tea Buying and Blending teams.2.2 Project MOT – A project aimed at delivering winning product for Tetley Gold. Complete understanding of competition offering by analyzing more than 30 local and mainstream brands. The exercise was the main building block for a regional product strategy in Pakistan market.2.3 Rigorous product testing through multiple CLTs and In home placement across Pakistan for more than 5 tea blends.3. New TVC Campaign for Tetley Gold. Concept testing, story board testing and post production research to measure the likability, clutter breaking ability and unaided recall of the core message of Tetley Gold’s TVC. Show less

5-Month Project in the Marketing and Commercials Dept.Prepared a Marketing PlanWorked on new Labels with an advertising agencyAdvertising plans