• Work with the Restaurant Solutions Group and IT Systems to develop and deploy Restaurant systems to improve labour and operational efficiencies• Currently work in the APMEA (Asia Pacific, Middle East and Africa) region which has at least 30+ countries in total• Launch and deploy Labour scheduling systems across 7 APMEA countries and over 6500 restaurant utilization• Project Managed setup of the Global Technology Deployment Centre from ideation, drawings, supplier selection, timelines, supplier sourcing, sponsrships, contruction, licences, environmental certifications and completion• Manage Integration of Market HR systems, Restaurant Technology platforms and the Back Office systems so the SSP IT system works seamlessly for the Restaurant operations• Ensure optimal utilization of resources and delegate individual responsibilities• Review the project deliverables and ensure that they have been executed according to the plan and requirements• Receive President’s Award, 2016 – Top 1% employee recognition globally• Review the project report and update the status to the senior management• Handle critical issues and come up with solutions• Translate the project need to the team

• Project managed the roll out of their Regional Hotel Strategy across all Asia and Pacific Markets (Singapore, Hong Kong, Pacific Zone, India, Indonesia, Thailand, China)• Ensured strategy coordination and formulation through collaborative process with functional heads across Asia Pacific• Regular milestone checks for on/off tracking and “traffic light” intervention to ensure achievement of set tasks to timelines• Maintained agreed KPIs and reporting to steering committee• Responsible for Business Requirement research and drafting. Business analysis and understand needs• Ensured Requirements meet owners’ business objective and fit for use• Drafted Project requirements and Vendor Selection process• Responsibilities included contract negotiation and budgeting. Service level agreements• Gave support and collaboration to business owners to help put into action their desired application and supporting systems• First level point of contact (Gate keeper) to resolve: Vendor issues (Contract, budget, requirements, staff turnover, timelines), Deviations to requirements (Business owners / Vendors), Change request process, Project roadblocks, Higher authority escalation and approval sign off. • Ensured regular communications with Vendor/Project team – timelines and execution, Business owners, Senior management Steering committee, Organisation wide (collaborate with Marcoms)• Redesigned Hotel Supplier contracting and data collection process• Worked with partners to aggregate and procure hotels that will complement existing database• Formulated strategy and engaged 3rd parties to partner with CWT

• Owner and founder of a Global hotel search engine – www.urgentroom.com• Setup and developed the online hotel search engine using metasearch technology• Delivered business strategy setup, market launch and online marketing strategy• Demonstrated outstanding courtesy and strong interpersonal skills in all customer interactions; implemented all business-building expectations through web presence and social marketing• Generated sales and helped hotel move products and services online• Delivered excellent verbal, written and presentation abilities• Developed ways to significantly improve web content, create on-page and off-page optimization, website design and technical adaptation

• A concept and service that is changing people's lives• You can send a printed greeting card with your message in Less than 60 Seconds• Choose your card, Write your message, Click send• SendOutCards prints it, stuffs it and mails it, all for less than a greeting card at the store• Implemented productivity, cost and performance management programs to meet on-time delivery requirements increasing service levels• Managed quality and safety compliance, as well as company policies and procedures• Handled all associate relations concerns and issues in a fair and timely manner• Analyzed developments in the business and provided feedback to management on company progress

• Converted Tiger Airways to use the private branded hotels distribution solution to power its new Tiger Hotels offering. Also built an Advertising deal to allow Zuji Media to sell Ad space on a co-share business model• Oversaw the contract negotiation and initial business setup and coordination• Responsibilities included daily prospecting and internet search of potential partners, used internet primarily to reach out and qualify websites for targeting• Responsibilities included product sales and demonstration to large accounts and major airlines to educate and inform about internet distribution and sales• Sales Account - managed over 50 small and medium partners who deliver about US$5 million in Gross Total sales• Improve the bottom line by ensuring opportunities are addressed and deals are closed• Identified "bottlenecks" and implemented new and improved processes and policies• Consistent track record of successfully employing best business practices that improve efficiency, reduce operating costs whilst increasing productivity, all to tight time scales and within budget• Built sound, lasting, working relationships with key partners and clientele

In between work positions, consulted for various Travel Agencies in E-commerce and Service Quality.• Clients include: Ken-Air Travel, TravelSutra.com, Worldwide Conventions Pte Ltd, City Travel & Tours, • Worked on Strategy, Sales, Ecommerce planning, Partnership deals with foreign partners

• Global Travel, a large business ticketing travel group, Turnover in 2006 S$100mil• Executed new marketing strategy for the MICE re-positioning for the Education sector• Developed new ethical joint ventures in list building database• Created a successful newsletter called “TravelNotes” that is sent out twice a month to clients to keep them informed on the happenings of the industry. Curent subscriber base is 1097 members. Served as editor, and developed content with another marketing executive• Negotiated and executed a takeover of an existing business and integrated clients, staff and business process into present company. The integration yielded additional $150k in topline revenues after 3 months of operations• Managed 108 staff and 4 other GMs of the various business units• Managed three division in Global group of companies• Scenic Travel, a long established household name in Leisure travel. Turnover in 2006 S$4 mil• Global DMC, a niche Meetings and Incentive event planner. Turnover in 2006 S$5 mil• Responsible for overall strategic direction and organizational growth, Strategic Marketing, Sales Management, Training and Development, Customer Management and Focus, Financial growth and risk management

• Planned and developed strategic roadmap with AsiaTravel.com to enhance overall business partnership from hotel vendor to outsourced Inbound, outbound tour arm for Jetstar• Developed strategic alliances with business partners for mutual benefit and profit• Established and developed new air route into Ipoh Airport with collaboration with Malaysian Government and YTL group of companies• Developed new Destination marketing strategy to augment the sales strategy for Jetstar’s foreign ports• Managed and developed new E-marketing campaigns for ethical joint ventures in database co-share• Launched new mind puzzle game into in flight sales for all flights departing Singapore. Achieved 1000+ booklet sales in 1 month through aggressive onboard promotion• Planned and developed strategy for the use of Barter as a new business tool to manage costs and improve low yields during lull seasons• Executed and spearheaded internal and external business strategies to optimize customer relationships

• Drove Sales and Marketing for the company, resulted in top line revenue increase from S$130 – S$140mil. Managed joint RFP bids with partners• Implemented restructuring efforts to align Business Strategy to Organisational structure• Setup Marketing, Sales, Operations and Performance Management Cross functional teams to implement activities to achieve corporate objectives and targets• Implemented E-mail marketing and alert service as value added services to customers• Managed Website Content management with one marketing staff. Executed database membership programmes to recruit new subscribers• Revamped Companywide network infrastructure to streamline private and public networks. Implemented Disaster recovery process to build in redundancy for BCP• Transferred closed e-mail Microsoft exchange system into a Webmail system which is more flexible and secure with ISP outsourcing• Implemented a Hotel programme to boost hotel sales. Achieved average increase of 20% over budget for 8 consecutive weeks presently• Managed transition of senior managers out of organisation with minimal customer and employee impact• Successfully renegotiated customers’ contracts to retain and preserve $16mil worth of business• Provided coaching for managers to equip them with business planning skillsets, Personal achievement training for staff who are looking to upgrade themselves. Provided mentorship to Singapore Polytechnic students to help them with personal goal setting, career counselling and self-discovery

• Deployed and managed E-commerce solutions to markets in Asia pacific• Line of Business responsibility for the profitability of the product line to impact bottom line contribution to the business. Market Support Leader for product line• Drove Sales and achieved Y-O-Y improvement of LOB P/L by 40% in 2003. Turnaround the business from $900K loss to $180k profit by June 2004• Negotiated Exclusive distributorship for the GetThere Suite of online travel solutions• Planned and executed product marketing projects to determine market potential and segmentation. Researched market needs and translated to business requirements• Drove project enhancements and re-design according to market needs• Studied and put in place marketing programs to encourage project adoption and usage• Set-up Asia Pacific team of 10 members in ABACUS to support, market and sell the GetThere suite of solutions. Achieved self-support status in 5 months after technology and training transfer in localisation• Set-up core teams for three to four members in Singapore, Hong Kong and Australia to support and market GetThere suite of solutions• Responsible for the management and development of five core Sales and Marketing team members. Groomed and coached executives into managers• Responsible for the recruitment, selection and termination of team members• Implemented companywide Rewards and Recognition programme that has since been institutionalised into the overall HR recognition and communications programmes• Integral team leader to the Global GetThere Sales, Marketing and Customer Success network. Designed Asia Strategy and specific operational procedures to support and Global support and sales structure• Responsible for the annual LOB budget and budgeting process• Speaker at Corporate events such as Corporate Travel World, ACTE

• Developed the hotel’s Strategic Quality Plan. Mapping out the direction in which the hotel will head as it started its quality journey• Produced process maps for Human Resources, Front Office, Finance, Housekeeping and Food and Beverage outlets. This streamlined the work process by stabilising systems to cater to their internal and external customers• Taught and coached TQM training for new and existing employees. So far I have conducted at least 45 orientation sessions on quality and six full sessions of two-day quality training• Part of Pre-opening team for Singapore, Malaysia and Bali Hotels. Quality Selection team, Rooms process and HR set-up of corporate standards and philosophical training• Developed data collection protocols for projects and helped analyse data. • Drove project by project improvements. Facilitated 7 improvement projects dealing with guest recognition, guest problem resolution, fax and message delivery, Training and development, Suggestion systems, Energy conservation, Room service delivery cycles• Improved Employee Satisfaction results for the Cafeteria from 43% to 76%• Helped develop HR strategies, which impacted turnover from monthly turnover to of 27% to 3.5%• Re-designed the Hotel Company’s Mass Recruitment process achieving 81% applicant satisfaction on their initial contact with the hotel. Overall applications processed at 4300. The process was so successful that it has been adopted company wide as a complete process for new hotel mass recruitment exercises• Streamline office admin using process and customer needs analysis. Write Quality information bulletins.• Designed “Just-In-Time” HR forms to reduce the amount of forms to be stocked, saving annually $8500 in pre-printed forms• Facilitated new employees with their labour issues.• Facilitated foreign employees with their immigration matters• Certified interviewer for the Ritz-Carlton’s Talent+ Recruitment and Quality Selection process (Staff and Supervisor interviews)