Bruce Tan Email & Phone Number

Singapore

Singapore

• Work with the Restaurant Solutions Group and IT Systems to develop and deploy Restaurant systems to improve labour and operational efficiencies
• Currently work in the APMEA (Asia Pacific, Middle East and Africa) region which has at least 30+ countries in total
• Launch and deploy Labour scheduling systems across 7 APMEA countries and over 6500 restaurant utilization
• Project Managed setup of the Global Technology Deployment Centre from ideation, drawings, supplier selection, timelines, supplier sourcing, sponsrships, contruction, licences, environmental certifications and completion
• Manage Integration of Market HR systems, Restaurant Technology platforms and the Back Office systems so the SSP IT system works seamlessly for the Restaurant operations
• Ensure optimal utilization of resources and delegate individual responsibilities

Singapore

• Project managed the roll out of their Regional Hotel Strategy across all Asia and Pacific Markets (Singapore, Hong Kong, Pacific Zone, India, Indonesia, Thailand, China)
• Ensured strategy coordination and formulation through collaborative process with functional heads across Asia Pacific
• Regular milestone checks for on/off tracking and “traffic light” intervention to ensure achievement of set tasks to timelines
• Maintained agreed KPIs and reporting to steering committee
• Responsible for Business Requirement research and drafting. Business analysis and understand needs
• Ensured Requirements meet owners’ business objective and fit for use

• Owner and founder of a Global hotel search engine – www.urgentroom.com
• Setup and developed the online hotel search engine using metasearch technology
• Delivered business strategy setup, market launch and online marketing strategy
• Demonstrated outstanding courtesy and strong interpersonal skills in all customer interactions; implemented all business-building expectations through web presence and social marketing
• Generated sales and helped hotel move products and services online
• Delivered excellent verbal, written and presentation abilities

• A concept and service that is changing people's lives
• You can send a printed greeting card with your message in Less than 60 Seconds
• Choose your card, Write your message, Click send
• SendOutCards prints it, stuffs it and mails it, all for less than a greeting card at the store
• Implemented productivity, cost and performance management programs to meet on-time delivery requirements increasing service levels
• Managed quality and safety compliance, as well as company policies and procedures

• Converted Tiger Airways to use the private branded hotels distribution solution to power its new Tiger Hotels offering. Also built an Advertising deal to allow Zuji Media to sell Ad space on a co-share business model
• Oversaw the contract negotiation and initial business setup and coordination
• Responsibilities included daily prospecting and internet search of potential partners, used internet primarily to reach out and qualify websites for targeting
• Responsibilities included product sales and demonstration to large accounts and major airlines to educate and inform about internet distribution and sales
• Sales Account - managed over 50 small and medium partners who deliver about US$5 million in Gross Total sales
• Improve the bottom line by ensuring opportunities are addressed and deals are closed

Singapore

• In between work positions, consulted for various Travel Agencies in E-commerce and Service Quality.
• Clients include: Ken-Air Travel, TravelSutra.com, Worldwide Conventions Pte Ltd, City Travel & Tours,
• Worked on Strategy, Sales, Ecommerce planning, Partnership deals with foreign partners

• Global Travel, a large business ticketing travel group, Turnover in 2006 S$100mil
• Executed new marketing strategy for the MICE re-positioning for the Education sector
• Developed new ethical joint ventures in list building database
• Created a successful newsletter called “TravelNotes” that is sent out twice a month to clients to keep them informed on the happenings of the industry. Curent subscriber base is 1097 members. Served as editor, and.
• Negotiated and executed a takeover of an existing business and integrated clients, staff and business process into present company. The integration yielded additional $150k in topline revenues after 3 months of.
• Managed 108 staff and 4 other GMs of the various business units

• Planned and developed strategic roadmap with AsiaTravel.com to enhance overall business partnership from hotel vendor to outsourced Inbound, outbound tour arm for Jetstar
• Developed strategic alliances with business partners for mutual benefit and profit
• Established and developed new air route into Ipoh Airport with collaboration with Malaysian Government and YTL group of companies
• Developed new Destination marketing strategy to augment the sales strategy for Jetstar’s foreign ports
• Managed and developed new E-marketing campaigns for ethical joint ventures in database co-share
• Launched new mind puzzle game into in flight sales for all flights departing Singapore. Achieved 1000+ booklet sales in 1 month through aggressive onboard promotion

• Drove Sales and Marketing for the company, resulted in top line revenue increase from S$130 – S$140mil. Managed joint RFP bids with partners
• Implemented restructuring efforts to align Business Strategy to Organisational structure
• Setup Marketing, Sales, Operations and Performance Management Cross functional teams to implement activities to achieve corporate objectives and targets
• Implemented E-mail marketing and alert service as value added services to customers
• Managed Website Content management with one marketing staff. Executed database membership programmes to recruit new subscribers
• Revamped Companywide network infrastructure to streamline private and public networks. Implemented Disaster recovery process to build in redundancy for BCP

• Deployed and managed E-commerce solutions to markets in Asia pacific
• Line of Business responsibility for the profitability of the product line to impact bottom line contribution to the business. Market Support Leader for product line
• Drove Sales and achieved Y-O-Y improvement of LOB P/L by 40% in 2003. Turnaround the business from $900K loss to $180k profit by June 2004
• Negotiated Exclusive distributorship for the GetThere Suite of online travel solutions
• Planned and executed product marketing projects to determine market potential and segmentation. Researched market needs and translated to business requirements
• Drove project enhancements and re-design according to market needs

• Developed the hotel’s Strategic Quality Plan. Mapping out the direction in which the hotel will head as it started its quality journey
• Produced process maps for Human Resources, Front Office, Finance, Housekeeping and Food and Beverage outlets. This streamlined the work process by stabilising systems to cater to their internal and external customers
• Taught and coached TQM training for new and existing employees. So far I have conducted at least 45 orientation sessions on quality and six full sessions of two-day quality training
• Part of Pre-opening team for Singapore, Malaysia and Bali Hotels. Quality Selection team, Rooms process and HR set-up of corporate standards and philosophical training
• Developed data collection protocols for projects and helped analyse data.
• Drove project by project improvements. Facilitated 7 improvement projects dealing with guest recognition, guest problem resolution, fax and message delivery, Training and development, Suggestion systems, Energy.

(Pmp)®, Project Management, Applied Project Management, (Pmp)®

The PMP is the gold standard of project management certification. Recognized and demanded by organizations worldwide, the PMP validates.

Finanacial Management, Finance, Risk Mgt, Financial Strategy, Performance Mgt

ACCA is the global body for professional accountants. They offer business-relevant, first-choice qualifications to people of application.

Bachelor’S Degree, Marketing, Sales, Strategy, Hr

Head of Business research study into Operations and HR

Associate’S Degree, Business Administration, Management And Operations

SIM - Diploma of Business (Bronze Medal),

Cambridge / Gce "Advanced" Levels, Physics, Biology, Chemistry, Mathematics Advanced

Activities and Societies: Drama Club, Photography, TennisPresident, Drama Club Member, photography society Member, Tennis club