Basil Shariff Email & Phone Number

Los Angeles, Ca, Us

NZTE is New Zealand's international business development agency, growing New Zealand businesses internationally, bigger, better, fast for the good of New Zealand.My team provides market research reports and dynamic content pieces that help New Zealand exporters of all sizes make better business decisions in the US and Canadian markets.

Lead a social enterprise helping refugees living in the US find professional employment opportunities in their preferred career paths, and supporting them with mentorship programs.

Helped Fortune 100 companies and mature start-ups scale an experimentation “test and learn” consumer research culture within their agile product development (UX/UI) and marketing campaign workflows. Allowing for consumer research to be delivered every 3 days, resulting in democratization of data & insights so more business decisions are supported by consumer feedback.

Managed qualitative and quantitative human centered consumer research studies for advanced technologies, concentrating on product development, product launch, and target customer identification. • Collaborated with engineers, long range planners, government & non-profit regulators, product planners and marketers, new concept developers, and new business model strategists to link tactical strategies to consumer mindset, needs and behaviors.• Subject matter expert for alternative fuel (Hybrid, Plug-in, Electric Vehicle - EV, Hydrogen Fuel Cell) and environmental leadership consumer insight studies.• Conduct workshops for ideation and data insight immersion, and present research to varying audiences around the company (e.g., chief engineers, c-suite execs) using different visual mediums.• Developed consumer segmentation to foster a customer centric product development methodology. Incorporated future trend tie-in to consumer segments, allowing for visioning of potential upcoming consumer needs. • Pioneered creative new research methods, specifically digital text analytics, camera tracking and video condensing technology, agent based modeling, and an unmet needs tool to better identify white space opportunities.

8 years of vendor side project management of quantitative and qualitative consumer insight studies (e.g., Attitude and Usage, Brand Equity, CSAT, Segmentations, Ethnographies, Focus Groups) in varying industries (e.g., Media and Entertainment, Digital, FMCG, Technology, retail).

Bachelor Of Arts, Economics

Masters, Econometrics & Marketing Research

Undergrad (Junior Year Abroad Program), Economics