March 2010 - October 2010: Beck's & Budweiser October 2010 - December 2012: CoronaDecember 2012 - January 2014: Everyday WineJanuary 2014 - October 2015: Cider Responsible for all facets of the brands in my care in the marketplace, including key responsibilities of: - Brand strategy - Brand activity planning and execution to deliver the ATL and BTL activity calendar - Brand innovation projects These roles have required: - Strong commercial and analytical skills- Exceptional stakeholder management; managing internal and external relationships- Strategic agility - Personal drive and passion for results

Key Roles & Responsibilities: - Driving the planning and execution of Marketing Communications activity for a portfolio of software titles - Analysis of strategic, creative and media recommendations from various agencies.- Liaison with appointed creative, PR and media agencies to deliver agreed campaigns on time and budget.- Managing the agreed budget for all above the line activities within the portfolio.- Analysis of external promotional opportunities and management of agreed promotional activity to deliver maximum ROI. Key Achievements- Uncharted 2 Online Treasure Hunt: promotional activity believed to be the first of its kind in NZ which provided PlayStation the ability to enter into prolonged engagement with customers to launch one of the biggest gaming titles of the year. - Ratchet & Clank: Design A Weapon Competition: Working with TVNZ, Weta Workshop, and the game developers in America, this above the line campaign provided one lucky designer with their weapon replica bought to life by Weta Workshop.

Junior Comms Manager tasked with the delivery of the adidas Global 2007 Rugby World Cup campaign, in addition to working on projects for the Women's and Football categories. Following the Rugby World Cup I took a project in the Global Media team in Germany, before moving back to a Project Management role within the Basketball Sports Marketing team.