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Basith Abdul Email & Phone Number
Performance Director | Accelerator
at
Zenith
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✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Performance Director | Accelerator
Location
Dubai, United Arab Emirates, United Arab Emirates
Company size
Who is Basith Abdul? Overview
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Quick answer
Basith Abdul is listed as Performance Director | Accelerator at Zenith, a company with 116 employees, based in Dubai, United Arab Emirates, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Basith Abdul.
Basith Abdul previously worked as Associate Director - Digital at Um Menat and Digital Manager at Um Menat. Basith Abdul holds Commerce from Gems Education.
Company email context
Email format at Zenith
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Zenith
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Profile bio
About Basith Abdul
11+ years experience, with specialization in Digital Transformation and Lower Funnel growth for top global and local brands – Coca-Cola, Reckitt, McDonalds, RAKBank and FAB. Comprehensive understanding of marketing—from branding and positioning to paid media, app marketing, and SEO.Currently dedicating time to learn Analytics, Attribution and MeasurementSkills: Digital Performance Planning / Revenue Growth / Performance Turnaround / Analytics Solutions / Driving Team Efficiency / App Marketing / Digital Strategy / First party Data / Measurement & Attribution
Listed skills include Digital Marketing, Social Media Marketing, Brand Management, Marketing Strategy, and 21 others.
Current workplace
Basith Abdul's current company
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Zenith
8 roles
Basith Abdul work experience
A career timeline built from the work history available for this profile.
Associate Director - Digital
Current- Strategic digital media lead for brands– Driving digital/social solutions and developing strategy and analytics frameworks. Won multiple Employee recognitions and awards.
- Led first of its kind activations in this region – Durex/VICE Records (Innovative way to reach audience due to restriction in advertising) and Amazon/FAB branded box (Activation to drive quick awareness)
- Drove +29% and +12% extra revenue for the agency through strategic partnership and analytic projects in 2022 and 2023 respectively
- In charge of JBP negotiation with media partners, driving better value and non-media deliverables
- Expertise in leveraging specific features of media platforms to meet marketing objectives.
- Successfully led teams in building long-term digital strategies for MENA region, focusing on data-driven audience and channel strategies.
Mar 2021 - Present
Digital Manager
Sep 2019 - Apr 2021
Digital Media Supervisor
Feb 2017 - Sep 2019
Senior Digital Media Planner
Jan 2015 - Jan 2017
Digital Media Planner
- Planning, online media strategy, implementation, trafficking, optimization, performance analysis and reporting for Porsche, Western Union, ENOC (Social Media),Kraft (Website traffic/SEO) and JA Hotels and Resorts
- Review performance of channels using Google Analytics, Interpreting analytics, testing and optimizing lead generating and reporting on results.(Daily and Monthly)
- SEO optimization and ideas to increase online traffic for mealswithkraft.com
- Create Digital modules and conducting training workshops fortnightly in the agency
Nov 2013 - Jan 2015
Performance Executive
Jan 2013 - Oct 2013
Social Media Intern
- Monitor budget strategies for marketing spend as per the objectives set for LOOP Mobile Social strategy
- Proofread and content research for digital engagement
Apr 2009 - May 2009
Team & coworkers
Colleagues at Zenith
Other employees you can reach at ummena.com. View company contacts for 116 employees →
YL
Yosr Landolsi
Colleague at ZenithTunis, Tunisia, Tunisia
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RT
Rajiv Tamang
Colleague at ZenithUnited Arab Emirates, United Arab Emirates
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FM
Fella Merah
Colleague at ZenithAlgeria, Algeria
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CO
Chris Odhiambo
Colleague at ZenithNairobi County, Kenya, Kenya
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MA
Mahmoud Abdou
Colleague at Zenith6th Of October, Al Jizah, Egypt, Egypt
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DM
Donna Maged
Colleague at ZenithNew Cairo, Cairo, Egypt, Egypt
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SH
Sarah Hanbali
Colleague at ZenithLebanon, Lebanon
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SK
Shahinda Kamal
Colleague at ZenithEgypt, Egypt
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MI
Ma. Iricca Prayco
Colleague at ZenithDubai, United Arab Emirates, United Arab Emirates
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SC
Stefanny Chaguay
Colleague at ZenithGuayaquil, Guayas, Ecuador, Ecuador
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Yosr Landolsi
Colleague at ZenithTunis, Tunisia, Tunisia
View →
RT
Rajiv Tamang
Colleague at ZenithUnited Arab Emirates, United Arab Emirates
View →
FM
Fella Merah
Colleague at ZenithAlgeria, Algeria
View →
CO
Chris Odhiambo
Colleague at ZenithNairobi County, Kenya, Kenya
View →
MA
Mahmoud Abdou
Colleague at Zenith6th Of October, Al Jizah, Egypt, Egypt
View →
DM
Donna Maged
Colleague at ZenithNew Cairo, Cairo, Egypt, Egypt
View →
SH
Sarah Hanbali
Colleague at ZenithLebanon, Lebanon
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SK
Shahinda Kamal
Colleague at ZenithEgypt, Egypt
View →
MI
Ma. Iricca Prayco
Colleague at ZenithDubai, United Arab Emirates, United Arab Emirates
View →
SC
Stefanny Chaguay
Colleague at ZenithGuayaquil, Guayas, Ecuador, Ecuador
View →
3 education records
Basith Abdul education
Commerce
Bachelors, Marketing
Masters, Marketing
FAQ
Frequently asked questions about Basith Abdul
Quick answers generated from the profile data available on this page.
What company does Basith Abdul work for?
Basith Abdul works for Zenith.
What is Basith Abdul's role at Zenith?
Basith Abdul is listed as Performance Director | Accelerator at Zenith.
Where is Basith Abdul based?
Basith Abdul is based in Dubai, United Arab Emirates, United Arab Emirates while working with Zenith.
What companies has Basith Abdul worked for?
Basith Abdul has worked for Zenith, Um Menat, Um Mena, Tamra C2, and C2Comms.
Who are Basith Abdul's colleagues at Zenith?
Basith Abdul's colleagues at Zenith include Yosr Landolsi, Rajiv Tamang, Fella Merah, Chris Odhiambo, and Mahmoud Abdou.
How can I contact Basith Abdul?
You can use AeroLeads to view verified contact signals for Basith Abdul at Zenith, including work email, phone, and LinkedIn data when available.
What schools did Basith Abdul attend?
Basith Abdul holds Commerce from Gems Education.
What skills is Basith Abdul known for?
Basith Abdul is listed with skills including Digital Marketing, Social Media Marketing, Brand Management, Marketing Strategy, Marketing, Online Marketing, Email Marketing, and Integrated Marketing.
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