Basma Mousa Capm® Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

• Managing Shave Care portfolio (Gillette and Venus) across all channels.• Execute the joint business plan for the brands in order to focus the efforts and maximize brand sales• Analyzes brand sales data and market share trends and come up with meaningful conclusions and insights in order to develop next steps• Develop quarterly plans to be executed across all channels including wholesale. • Responsible for new launches, activations and extra plans to maximize sales• Manage budgets, factsheets, financial reconciliations between Transmed and P&G.• Conducts frequent field visits and communicates observations to management in order to ensure in-store execution meets brand strategy.• Collect data concerning shopper needs, habits and trends with regards to the assigned brand in order to develop the necessary marketing activities.

Dubai, United Arab Emirates

• Achieved GLOBAL all time sales of Procter and Gamble in Carrefour.• Managing Homecare P&G product across all Carrefour stores in the UAE; Online and offline• Develop a Joint Business Plan that delivers on Customer (Carrefour) and Procter & Gamble objectives• Conduct quarterly business reviews with the Carrefour head office to ensure target measures and plans are being achieved.• Acquire clear understanding of customer agreement elements, deploy these to field execution team to facilitate execution and monitor compliance on monthly basis• Spot business building opportunities in Carrefour and recommend these to business development team in order to address them and build the business further.• Build strategic business relationship with key stakeholders at the customer level and leverage relationship to achieve company’s objectives.• Handle all budgets in terms of deployments, extra plans, bulk sales and other Financial matters

Dubai, United Arab Emirates

• Worked on event management, mall activations, pre-event planning and post event evaluation• Create budget for marketing campaigns both online and offline along with their execution• Managed the quality of work delivered by all agencies and handled procurement• Social Media Influencer Management, Social Media Marketing, Content Marketing Management, SEO and PPC• Market analysis and market reports of MAF malls and retail competitors• Market research on retailers and other businesses to capitalize on investment opportunities through marketing, advertising and events.• Updated mall websites with promotions, new retailer’s info and articles.• Handled vendor management and liaised with finance on expenses.

Al-Riyadh Governorate, Saudi Arabia

• Provided support to Senior Trade Commissioners• Provided market research for different trade sectors (Health, Retail, Construction, Oil & Gas, Education)• Responsible for tracking and maintaining budget documentations and data entry on Trio2 System• Provide market information on commercial projects while promoting Canadian strengths in the sector.• Organizing meetings, Support for high-level visits and events for diplomatic delegations.• Followed up on an FDI opportunities through research as well as social media tools to identify any business leads.

Walldorf, Baden-Württemberg, Germany

• Part of the Global Strategic Initiative Team as project coordinator for the SAP Retail Summit in The Hague, Netherlands 2014• Created “Resource Map” with all the details about registration and project timelines• Creating Retail Summit Recap and contributing to One-stop-shop on SAP JAM

Amman, Jordan

- Attracts potential customers by answering product and service questions; suggesting information about other products and services.-Opens customer accounts by recording account information.-Maintains customer records by updating account information.-Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.-Maintains financial accounts by processing customer adjustments..-Prepares product or service reports by collecting and analyzing customer information.-Contributes to team effort by accomplishing related results as needed.Skills/Qualifications: Customer Service, Product Knowledge, Quality Focus, Problem Solving, Market Knowledge, Documentation Skills, Listening, Phone Skills, Resolving Conflict, Analyzing Information , Multi-tasking

Bachelor’S Degree, Management Science

Activities and Societies: Head of Events at Business Student club, German Jordanian University

Bachelor'S Degree, International Business

Exchange student

Certificate Of Digital Marketing And Management, Digital Marketing