Basma Sayed

Basma Sayed Email and Phone Number

Masters holder in Communication Neuroscience from Cairo University, with more than 9 years field work experience in media and communications research and planning.
Basma Sayed's Location
Giza, Al Jizah, Egypt, Egypt
About Basma Sayed

Due to my passion for scientific research, my belief in media and communications, and thier crucial role in developing our society, I have chosen to enter a new research area in my master's thesis which is termed "Communication Neuroscience" aiming to explore what neuroscience can provide communication theory, practicing, especially in social change issues.

Basma Sayed's Current Company Details

Masters holder in Communication Neuroscience from Cairo University, with more than 9 years field work experience in media and communications research and planning.
Basma Sayed Work Experience Details
  • Golden House
    Consultancy Experience
    Golden House Oct 2019 - Feb 2020
  • Media Plus, Marketing Communications Agency That Serves Gulf Market.
    Project Manager
    Media Plus, Marketing Communications Agency That Serves Gulf Market. Dec 2018 - Sep 2019
    Cairo, Egypt
    Job responsibilities: • Develop a detailed project plan from Pre-research to implementation stage (production- post-production). • Collaborate with internal teams to design, develop and implement the projects.• Lead and evaluate the team. • Seek opportunities for improvement and suggest new projects.
  • Media Plus, Marketing Communications Agency That Serves Gulf Market.
    Project Manager
    Media Plus, Marketing Communications Agency That Serves Gulf Market. Dec 2018 - Sep 2019
    Cairo, Egypt
  • Mg Developments
    Media And Communications Research Supervisor
    Mg Developments Mar 2015 - Nov 2018
    Cairo, Egypt
    Job responsibilities: - Monthly image research report includes clients' attitudes toward the company, their opinions, and recommendations. -Customer profiling research that includes demographic characteristics, decision-making requirements, and media habits information for customers. - Monthly competition report includes competitors' advertising performance (analytical report) - Following up with research agencies in other qualitative and quantitative research is needed.
  • Income Marketing Company
    Team Leader, Researcher
    Income Marketing Company Aug 2010 - Oct 2012
    Cairo, Egypt
    Job responsibilities: - Leading, training, and evaluating the team. -Formulating a plan/proposal and presenting it to senior management. -Reviewing the questionnaires. -Processing the data (using SPSS). -Writing the reports. -Working on many projects in Egypt and Saudi Arabia in marketing, image, and market research.Other achievements (advertising and pr. Research): -Advertising analysis reports, collecting data, developing a methodology for Analyzing ads for clients and their competitors, writing detailed reports and presenting results, provide recommendations. - Corporate Image reports, preparing questionnaires, reviewing data, Developing a methodology for evaluating an image for the customers, writing detailed reports and presenting results, provide recommendations. -Develop a methodology for evaluating each kind of print to the customers.

Basma Sayed Education Details

Frequently Asked Questions about Basma Sayed

What is Basma Sayed's role at the current company?

Basma Sayed's current role is Masters holder in Communication Neuroscience from Cairo University, with more than 9 years field work experience in media and communications research and planning..

What schools did Basma Sayed attend?

Basma Sayed attended Cairo University.

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