Due to my passion for scientific research, my belief in media and communications, and thier crucial role in developing our society, I have chosen to enter a new research area in my master's thesis which is termed "Communication Neuroscience" aiming to explore what neuroscience can provide communication theory, practicing, especially in social change issues.
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Consultancy ExperienceGolden House Oct 2019 - Feb 2020 -
Project ManagerMedia Plus, Marketing Communications Agency That Serves Gulf Market. Dec 2018 - Sep 2019Cairo, EgyptJob responsibilities: • Develop a detailed project plan from Pre-research to implementation stage (production- post-production). • Collaborate with internal teams to design, develop and implement the projects.• Lead and evaluate the team. • Seek opportunities for improvement and suggest new projects.
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Project ManagerMedia Plus, Marketing Communications Agency That Serves Gulf Market. Dec 2018 - Sep 2019Cairo, Egypt
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Media And Communications Research SupervisorMg Developments Mar 2015 - Nov 2018Cairo, EgyptJob responsibilities: - Monthly image research report includes clients' attitudes toward the company, their opinions, and recommendations. -Customer profiling research that includes demographic characteristics, decision-making requirements, and media habits information for customers. - Monthly competition report includes competitors' advertising performance (analytical report) - Following up with research agencies in other qualitative and quantitative research is needed. -
Team Leader, ResearcherIncome Marketing Company Aug 2010 - Oct 2012Cairo, EgyptJob responsibilities: - Leading, training, and evaluating the team. -Formulating a plan/proposal and presenting it to senior management. -Reviewing the questionnaires. -Processing the data (using SPSS). -Writing the reports. -Working on many projects in Egypt and Saudi Arabia in marketing, image, and market research.Other achievements (advertising and pr. Research): -Advertising analysis reports, collecting data, developing a methodology for Analyzing ads for clients and their competitors, writing detailed reports and presenting results, provide recommendations. - Corporate Image reports, preparing questionnaires, reviewing data, Developing a methodology for evaluating an image for the customers, writing detailed reports and presenting results, provide recommendations. -Develop a methodology for evaluating each kind of print to the customers.
Basma Sayed Education Details
Frequently Asked Questions about Basma Sayed
What is Basma Sayed's role at the current company?
Basma Sayed's current role is Masters holder in Communication Neuroscience from Cairo University, with more than 9 years field work experience in media and communications research and planning..
What schools did Basma Sayed attend?
Basma Sayed attended Cairo University.
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Basma Sayed
Hr Business Partner - Talent Acquisition - Recruitment - Payroll- Personnel - Learning & Development Mba StudentCairo, Egypt -
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