Bassem Ghaly Email & Phone Number

Masr Al Jadidah, Eg

Masr Al Jadidah, Eg

Cairo, Egypt

• Established the Sales Capability function.• Initiated and clarified the salesforce’ incentives KPIs communication and understanding.• Ingrained the Key Retail channel and contracted 10+ contracts.• Managed the Key Retail channel full setup (Contract preparation, team interviews,approvals cycle).• Translated the sales handbook for each salesforce title.• Garnished the salesforce incentives calculation and payout from over 200+ errors to Zeroerrors and fair payout on time.• Played a key role in making 90% of the salesforce team gets full commission payout.• Conducted over 200+ training hours nationwide to all salesforce levels and saved overEGP 1 million in training costs.• Supported the General Manager to develop the capability of the team according to thesales competencies.• Built and updated evaluation and survey tools to monitor and improve effectiveness ofcourses.• Developed training materials, manuals, procedures, and visual aids to effectively achieveorganizational goals.• Identified areas of concern uncovered during training sessions and suggested methods toreduce risk.• On field coaching to salesforce team to determine levels of understanding of the trainingmaterials and areas requiring further instruction.• Responsible for the development and deployment of KTNE Sales Academy.• Ensured the scoping, planning, deployment, and ongoing improvement of sales capabilityprograms

Cairo Governorate, Egypt

• Piloted the establishment of PepsiCo Egypt shared service center serving KSA & UAE markets.• Led the transformation project of 100+ reports from one system to another.• Optimized and automated 90% of the daily reports.• Support Cluster Commercial function with performance reporting against established KPIs.• Collate and format large and complex sets of data across multiple channels, customers, and sales areas.• Analyze data to distil meaningful insights on performance trends and opportunities.• Present insights and recommendations to Cluster Sales Leadership team on a monthly basis.

Cairo Governorate, Egypt

• Oversaw the operations of 1,260 meters location holding over 107 companies in private offices.• Managed billing, marketing, community events and customers retention.• Maximized offices’ occupancy from 50.6% to 79.2% within 5 months of the hiring date.• Attained outstanding evaluation on quality external audit (97.2%).

Cairo Governorate, Egypt

• Prepared the annual >$7m budget.• Managed the budget tracking and consumption sheet for 7+ departments.• Allocated cost allocation module among AXA’s 3 subordinates.• Validated over 100 purchased requisition payment forms per month to ensure alignment with budget.

Bachelor Of Business Administration (B.B.A.), Business Administration, Good

Activities and Societies: AIESEC Cairo University and COMETRelevant Coursework: Strategic Management, Marketing Research, International.

Non-Degree Program, Business Administration And Management, General, 3.02

Activities and Societies: Ping Pong Club, African Students Association, Two to Tango, Intramural Soccer league, and Volunteering.