Bassem Saad Email & Phone Number

Maximizing sales volume by selling to the current distributors and Recruit new distributors when need which lead to achieve the sales volume target. Setup, develop and implement of the yearly marketing plans.Analyzed sales volume of each store and built a sales and business development plan accordingly.Managed a team of 11 BlackBerry Expert and motivating them to increase efficiency in sales, visibility, shelf share and to get the most updated market intelligence.Control the market pricing for BB and Monitor the competitor’s prices.Responsible for coordinating with BB distributor’s Delta and IMS, in order to achieve successful retail branding and in store promotion plans.Monitoring BB stock levels in the market to ensure maximum availability and thus increase sales.Responsible for arranging deals with independent retailers for placing Blackberry signboards.Initiates and coordinates development of action plans to penetrate new markets.Supervised running an EDS (All Dealers Survey) in Cairo as well as Delta region to extend Blackberry sales coverage plan.Prepare weekly reports and a scan for all the competitors’ activities in the market.Attended a monthly Market review meeting with BB board managers from UK.Interviews, tests, and hires sales team, account Executives, supervisors also interviewing and recruiting the needed personnel for BB Events and Road shows based on criteria agreed upon by BlackBerry UK senior management .Managed POSM distribution and placement to ensure maximum visibility and increase sales volume.

Maximizing sales volume by selling to the current distributors and Recruit new distributors which led to Increase sales volume 80% during the year. Opened new markets for HTC by initiating business with 100% of organized retailers and chains such as Mobile shop, Raya, Carrefour, etc. instead of just dealing with Raya. Reducing the out of stock cases in the retailer’s accounts by estimating a suitable monthly sales target and making key decisions about stock distribution.Enhancing the current distributor’s performance through analyzing sales figures and forecasting future sales volumes, also by planning the right distributor’s internal Structure and develop the team by hiring good calibers to maximize the distributor’s profitsCoordinating between HTC line and its distributors Jovi tronix and SKY, in order to achieve successful retail branding and in store promotion plans.Reduce the black market products prevalence by tracing it and detecting its source.Formulate pricing policies to control the market pricing for HTC and Monitor the competitor’s price changes.Preparing weekly reports including the Merchandiser team report, pricing update, Sales analysis and a scan for all the competitors’ activities in the market to give the top management in UAE a clear & comprehensive picture for the Egyptian Smart phone market.Participating in the quarterly meeting in UAE to prepare and develop Egypt Quarterly business plan & action plan for sales and marketing. Managing and motivating HTC merchandiser team to get the most updated market intelligence and increase efficiency in branding, visibility and shelf share.Organizing special in-store promotions and events.Maintaining awareness of market trends in the retail industry and monitoring what local competitors are doing.

Built effective relationships with our distributors & retail shops through using fact based selling and marketing techniques to influence the retail shop managers. Managed a team consisting of 100 promoters & 25 merchandisers. Hired and trained supervisors, coordinators, merchandisers and promoter.Drove in-store sales in conjunction with marketing goals. Ensure 100% compliance with promotional displays. Used marketing tactics and product knowledge to create & execute sales strategies to take advantage of localized market conditions and related opportunities.

Ba, Law

High School