John Bastawrous Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Produced strategic solutions to national business problems among the world's top alcohol and CPG brands by extracting actionable insights from credible industry resources (ie. Nielsen, PwC, Mintel) that drove campaigns forward. Frequent collaboration with internal and external stakeholders (Brand, and ATL, Media, PR, XM agencies).Executed copywriting for all campaigns.Presented campaigns with compelling storytelling.

Toronto, Canada Area

Singlehandedly responsible for Jaguar Land Rover's Social Media presence in Canada.Managed and maintained a vast national social media budget.Founder of the Social Media strategy that governs JLR's social media activity until today. Developed video/static content from ideation, to briefing, to copywriting, to production, to reporting.Brainstormed and storyboarded several dynamic pieces on behalf of JLRCA.

Managed day-to-day client requests efficiently and productively ensuring all projects are executed to plan. Strategically optimized client dollars for project budgets with minimal funds and yearlong budgets. Responsible for initiating internal financial process and billing clients according to their billing schedule. Strong digital background that yielded unique strategical thinking for my client’s business.

Responsible for foundation, growth, and day-to-day maintenance of client’s social channels. Grew three bilingual social channels to a total of 1.12 million fans in 4 months. Acted as project manager between Account Executive, Designer, Copywriter, and Creative Director in development of all content. Coordinated vendors (i.e. media buy agency, translation services) on a constant basis. Reported monthly to client, and on a larger scale, quarterly, highlighting top… Show more Responsible for foundation, growth, and day-to-day maintenance of client’s social channels. Grew three bilingual social channels to a total of 1.12 million fans in 4 months. Acted as project manager between Account Executive, Designer, Copywriter, and Creative Director in development of all content. Coordinated vendors (i.e. media buy agency, translation services) on a constant basis. Reported monthly to client, and on a larger scale, quarterly, highlighting top performing content, competitor activity, and recommendations for the following quarter. Built digital strategies with various tactics (i.e. SEM, Programmatic Ad Buying, retargeting, etc.) establishing a strong online presence effectively and efficiently. Coordinated the development of eNewsletter assets and deployed monthly to over 15,000 recipients. Show less

Liaisoned between client and agency in organized manners that helped keep operations streamlined. Translated meeting takeaways into tangible deliverables for all stakeholders involved. With each client a strong relationship was forged, gaining 100% satisfaction with work ethic and results.

Produced a thorough script for my associate and I to follow throughout the conference, ensuring fluidity and organization.Underwent vocal training to produce 13 narrated videos for the conference’s speakers. Kept spirits high and hundreds of minds focused on the incredible speakers at the conference. Generated over 3K interactions (Twitter) in less than 8 hours. Hashtag for the event achieved national trending.

Toronto, Canada Area

Increased brand audiences by 50% on Twitter, 60% on Facebook, and 110% on Instagram. Executed website fixes (WordPress) and updated content on a daily basis.

Managed a $350K cumulative budget Worked collaboratively with Board of Directors and staff to yield positive results for overall campus life. Managed social media accounts for customer service and promotional purposes, staying in touch with the student body.

Executed sampling campaigns in fast-paced environments. Coordinated and managed a team of brand ambassadors.