With 25 years of design expertise, I specialize in UX, UI, and branding, establishing comprehensive component-based design systems. My global enterprise-level libraries adhere to visual design language and brand guidelines. In UX, I excel in researching digital user experiences, translating insights into digital briefs, and conducting diverse usability testing. Leveraging existing insights, I create data-backed experience design concepts delivered through information architecture, user journeys, sketches, and prototypes. In art direction, I apply similar research and service design methods to address intricate challenges for brands in mergers, startups, and alliances, contributing to the resolution of complex design issues.
Listed skills include Art Direction, Photoshop, Illustrator, Graphic Design, and 29 others.