Bas Verhoeven

Bas Verhoeven Email and Phone Number

Marketing | Consultancy | Interim @ Marketing Dept
Netherlands
Bas Verhoeven's Location
Netherlands, Netherlands
Bas Verhoeven's Contact Details

Bas Verhoeven work email

Bas Verhoeven personal email

About Bas Verhoeven

Bas Verhoeven is a Marketing | Consultancy | Interim at Marketing Dept. She possess expertise in crm, strategy, direct marketing, online marketing, marketing management and 45 more skills. She is proficient in German and English.

Bas Verhoeven's Current Company Details
Marketing Dept

Marketing Dept

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Marketing | Consultancy | Interim
Netherlands
Website:
marketingdept.nl
Employees:
1
Bas Verhoeven Work Experience Details
  • Marketing Dept
    Marketing | Consultancy | Interim
    Marketing Dept
    Netherlands
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  • Marketing Dept
    Interim Marketing Manager | Owner
    Marketing Dept Sep 2010 - Present
    Maastricht, Limburg, Netherlands
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  • Martiniplaza
    Marketing Consultant | Program Manager
    Martiniplaza Nov 2021 - Present
    Groningen, Nederland
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  • Plt.Nl
    Head Of Marketing Communications
    Plt.Nl Mar 2011 - Apr 2018
    View
  • Vodafone
    Program Manager │ Internal Consultant
    Vodafone Jul 2006 - Sep 2010
    Netherlands
    • Managed virtual teams of 10 - 15 senior staff.• Implemented cross-functional change and business planning programs, supporting the Vodafone Netherlands Management Board.Key achievements:• Coordinated development of company 3-year Integrated Business Plan, including commercial, customer service and technical roadmaps.• Spearheaded brand repositioning program aimed at embedding brand values in key customer-facing processes.• Managed company wide CAPEX prioritisation proces, together with Finance department and other participants.
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  • Vodafone
    Manager Crm
    Vodafone May 2003 - Jun 2006
    Netherlands
    • Span of control: 4 - 6 fte. Market: B2B and B2C.• Manage team to deliver acquisition, loyalty/retention and usage stimulation campaigns, based on customer and competitive insights• Contact to Vodafone Group CRM and other operating companiesKey achievements:• Developed and executed customer base management strategies (consumer, Soho/SME, and corporate markets).• Strongly improved financial impact analysis of campaigns (development of structural ‘CRM P&L monitoring’)
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  • Paul Postma Marketing Consultancy
    Consultancy (Mba Assignment)
    Paul Postma Marketing Consultancy Jul 2002 - Sep 2002
    Utrecht, Netherlands
    Final thesis MBA on CRM strategy at Ben Netherlands (T-Mobile)• Examined the competitive advantage potential of CRM for T-Mobile Netherlands as part of my full-time MBA at Nimbas Graduate School of Management.
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  • Talkline
    Manager Customer Relationship Management
    Talkline Apr 1999 - Aug 2001
    Baarn, Utrecht, Netherlands
    • Delivered acquisition, loyalty/retention, and usage stimulation campaigns.• Managed end-to-end customer experience across touch points. • Initiated customer satisfaction research; led company-wide customer experience improvement programs.• Set up lead generation program for business market.• Optimized direct customer communications.
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  • Philips Benelux
    Program Manager International Lead Generation
    Philips Benelux Dec 1998 - Apr 1999
    Hilversum
    • Implemented sales automation tooling and structural lead generation program across national sales organizations in multiple countries.
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  • Wolters Kluwer Netherlands
    Marketing Manager
    Wolters Kluwer Netherlands May 1996 - Nov 1998
    Alphen Aan Den Rijn, South Holland, Netherlands
    • Implemented marketing initiatives with a B2B focus.• Directed marketing activities related to a publishing segment: strategy, product development, planning, market research and campaigning (advertising, direct marketing), and exhibitions.• Achieved best return on investment of all publishing segments.
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  • Bbp Media
    Project Manager | Chief Editor
    Bbp Media Jun 1994 - May 1996
    Woerden, Utrecht, Netherlands
    • Developed publishing products for business market; led market launches; managed day-to-day service operations.• Chief editor of number of publications, including TeleBusiness Magazine, Direct Marketing Zakboek, DM Nieuwsbrief.• Held accountable for project P&L.
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  • Nuon
    Marketing Intern
    Nuon Dec 1993 - May 1994
    Arnhem, Gelderland, Netherlands
    • Coordinated high-volume direct marketing campaign.• Reviewed campaign cost-effectiveness of Consumer Marketing department.
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  • Amsterdam University Press
    Freelance Editor
    Amsterdam University Press Jan 1992 - Nov 1993
    Amsterdam, North Holland, Netherlands
    View

Bas Verhoeven Skills

Crm Strategy Direct Marketing Online Marketing Marketing Management Change Management Marketing Management Telecommunications Business Strategy Integrated Marketing Program Management Customer Experience Market Research Customer Insight Customer Retention Marketing Communications Segmentation Project Management Leadership Brand Loyalty Business Planning Product Management Entrepreneurship Consulting B2b Social Media Business Development Management Consulting Internal Communications Blogging Lead Generation Cross Functional Team Leadership Customer Loyalty Customer Experience Management Guest Lecturing Marketing Strategy Customer Satisfaction Publishing People Management Brand Management Digital Marketing Search Engine Optimization Pay Per Click Web Analytics Content Marketing Social Media Marketing Instagram Iphone B2c Marketing

Bas Verhoeven Education Details

Frequently Asked Questions about Bas Verhoeven

What company does Bas Verhoeven work for?

Bas Verhoeven works for Marketing Dept

What is Bas Verhoeven's role at the current company?

Bas Verhoeven's current role is Marketing | Consultancy | Interim.

What is Bas Verhoeven's email address?

Bas Verhoeven's email address is ba****@****jnen.nl

What schools did Bas Verhoeven attend?

Bas Verhoeven attended Tias School For Business And Society, Universiteit Utrecht, Squared Online, American Marketing Association, Language Institute Regina Coeli, Nima A & Nima B, Cxl.

What skills is Bas Verhoeven known for?

Bas Verhoeven has skills like Crm, Strategy, Direct Marketing, Online Marketing, Marketing Management, Change Management, Marketing, Management, Telecommunications, Business Strategy, Integrated Marketing, Program Management.

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