Barb Backes Email and Phone Number
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Senior User Experience (UX) professional seeking a role in a progressive, engaging work environment. Specialize in UX strategy, architecture, group facilitation, conceptual collaboration and white boarding. Team-focused individual with experience in all aspects of UX design – wireframes, visuals, prototypes, research, usability, etc.Selected accomplishments include:- Standardized information structure for 40+ transaction detail types for online payment service.- Worked as lead UX designer to localize online payment experience for locales requiring RTL content layouts.- Improved UX workflow efficiency in Agile team environment by delivering design assets via online tool suite.- Presented to 2016 graduating class of Art Institute students studying user experience.- Participated in the 2015 Phx IxDA designer / developer discussion panel as part of Phoenix Design Week events.- Coordinated the 2014 & 2015 World Usability Day events in Scottsdale, AZ.- Completed 3 of 4 courses toward graduate certificate in Human Computer Interaction.
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Vice President, Experience Design ResearchLpl FinancialPhoenix, Az, Us -
Assistant Vice President Principal, Advisor InsightsLpl Financial Oct 2024 - PresentTempe, Arizona, United States
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Avp User ExperienceLpl Financial Sep 2021 - Oct 2024
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Senior User Experience DesignerEdward Jones Apr 2019 - Aug 2021- Plan, lead and incorporate user research to iteratively improve the new EdwardJones.com experience and optimize the design for the primary user segments.- Create wireframes and prototypes to articulate the proposed experience for research with users and demonstrate the product experience to stakeholders.- Leverage industry research and competitor insights to influence experience design direction and provide sound counsel for product stakeholders.- Deeply understand needs, habits and pain points of our investor and client audiences to serve as a subject matter experience on all things related their behaviors and habits in a digital experience. - Present information to stakeholders and senior firm leadership to share experience goals, get buy-in and support for experience design outcomes. -
Principal Interaction DesignerOracle Jun 2017 - Apr 2019- Create wireframes, user flows, information architecture documents and functional prototypes to present proposed high-level concepts to senior executives, stakeholders and users for input.- Facilitate lean user testing session to determine best design solution to address user needs and pain points.- Work in partnership with principal user experience research to observe, document and analysis for research findings.- Document user experience design specifications to document design solutions with annotated information architecture, wireframes, comps, and user flows.- Coach design-thinking workshops to facilitate brainstorming, sketch initial concepts to ideate and drive interaction design.- Attend and participate at conferences, seminars, and workshops to continually expand knowledge, stay current in web and mobile user experience areas and continually learn -
Senior User Experience DesignerScottrade Oct 2016 - Jun 2017Greater St. Louis Area(Company acquired by TD Ameritrade in FY17)- Partner with cross-functional teams to lead user experience design projects for improving the company mobile applications and client website.- Collaborate with external design agencies on research and discovery exercises for crafting a consistent user-centered experience across all platforms.- Serve as a customer advocate by studying existing personas and providing empathetic insight to external and internal design partners.- Work as part of an agile team to continually review and iterate client mobile applications for iOS and Android devices.- Build Axure prototypes for usability studies in User Zoom, allowing study participants to participate remotely using their own mobile devices. -
Senior User Interaction DesignerPaypal Sep 2014 - Aug 2016Scottsdale, Az- Work in partnership with business leaders, product, development and marketing teams to define customer need and execute design solutions, fulfilling creative and business goals.- Lead working sessions to create low fidelity wireframes and rapid prototypes for customer evaluation and discovery work.- Create wireframes, visuals, prototypes and annotated flow diagrams to articulate engagement strategy and project concepts for working partners. - Actively participate in development team working sessions to plan, create, and execute lean projects.- Confirm usability of proposed design solutions through customer interviews and user testing.- Manage multiple priorities working with creative and analytical teammates to meet project deadlines in a timely manner. - Work as a subject matter expert and design advisor to ensure the consumer experience is consistent across multiple applications within the PayPal web environment. -
User Experience ArchitectGodaddy 2010 - Sep 2014Scottsdale, Arizona- Conceptualize and create wireframes for application task flows.- Research common user patterns to support proposed task flow solutions.- Draft basic personas representing intended audience to understand product goals and value to market.- Manage user experience projects by facilitating copy writing, design and usability evaluations.- Document user experience requirements, interactions, and links to external resources.- Collaborate project sponsors and development teams as part of an agile/iterative development process.- Adapt communication and project asset delivery to fit within each project teams’ working process. -
Information Architect / Project ManagerRhino Internet Solutions Jun 2008 - Oct 2010Tempe, Arizona- Produced low fidelity wireframes for information design and content planning.- Crafted user stories based on client-defined business requirements.- Created working prototypes for client and project stakeholder review.- Crafted paper prototypes to solicit client feedback.- Created and executed project work plans, revising as needed to meet changing requirements.- Managed multiple projects simultaneously in a fast-paced agency environment.
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Communication Project ManagerArizona State University 2003 - 2008Tempe, Arizona- Defined the user experience for web, digital signage, print publications, and electronic communication projects.- Created working HTML prototypes to demonstrate proposed user interface design to faculty and executive staff.- Drafted information design schemas and expected user task flows.- Created story boards to outline proposed user experiences for communications projects.- Managed varied portfolio of technology-based projects with aggressive deadlines. -
Principal Graphic DesignerArizona State University Jul 2001 - Nov 2003Tempe, Arizona- Led project teams consisting of college creative and technical staff to create a unified user experience to advance the university’s web presence.- Facilitated focus groups and user survey to set user experience baseline and define metrics for success.- Created information architecture documentation for planning global navigation tiers.- Managed and implemented large-scale web projects for ASU colleges and academic units in a timely manner.- Developed graphics for use on web site, in research proposals, and in PowerPoint presentations.
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Research Media SpecialistArizona State University Oct 1996 - Jul 2001Tempe, Arizona- Created HTML prototypes to demonstrate proposed user interface for web projects.- Wrote basic user personas to help identify target audience segments.- Drafted story boards and paper prototypes for faculty review.- Supervised and mentored laboratory staff and student workers, continually evaluating data visualization project process to make improvements.- Managed multiple information visualization projects with aggressive deadlines.
Barb Backes Skills
Barb Backes Education Details
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Technology Management
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Course Work In Human Computer Interaction -
Brooks InstituteCommercial Photography
Frequently Asked Questions about Barb Backes
What company does Barb Backes work for?
Barb Backes works for Lpl Financial
What is Barb Backes's role at the current company?
Barb Backes's current role is Vice President, Experience Design Research.
What is Barb Backes's email address?
Barb Backes's email address is js****@****hoo.com
What is Barb Backes's direct phone number?
Barb Backes's direct phone number is (480)-505*****
What schools did Barb Backes attend?
Barb Backes attended Arizona State University, Iowa State University, Brooks Institute.
What skills is Barb Backes known for?
Barb Backes has skills like User Experience, Information Architecture, User Interface Design, Wireframes, Usability Testing, Usability, Interaction Design, User Centered Design, Human Computer Interaction, User Experience Design, Persona, Information Design.
Who are Barb Backes's colleagues?
Barb Backes's colleagues are Chris Regeis, Amanda Page, Britni Ensminger, Nicholas Abelow Cfp®, Csric, Karen Frankino, Valerie Penn, Steven Looser.
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Barb Backes Hays
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2yahoo.com, cityofmissionviejo.org2 +194947XXXXX
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Barb Backes
United States
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