Barb Backes Email & Phone Number

Phoenix, Az, Us

Tempe, Arizona, United States

- Plan, lead and incorporate user research to iteratively improve the new EdwardJones.com experience and optimize the design for the primary user segments.- Create wireframes and prototypes to articulate the proposed experience for research with users and demonstrate the product experience to stakeholders.- Leverage industry research and competitor insights to influence experience design direction and provide sound counsel for product stakeholders.- Deeply understand needs, habits and pain points of our investor and client audiences to serve as a subject matter experience on all things related their behaviors and habits in a digital experience. - Present information to stakeholders and senior firm leadership to share experience goals, get buy-in and support for experience design outcomes.

- Create wireframes, user flows, information architecture documents and functional prototypes to present proposed high-level concepts to senior executives, stakeholders and users for input.- Facilitate lean user testing session to determine best design solution to address user needs and pain points.- Work in partnership with principal user experience research to observe, document and analysis for research findings.- Document user experience design specifications to document design solutions with annotated information architecture, wireframes, comps, and user flows.- Coach design-thinking workshops to facilitate brainstorming, sketch initial concepts to ideate and drive interaction design.- Attend and participate at conferences, seminars, and workshops to continually expand knowledge, stay current in web and mobile user experience areas and continually learn

Greater St. Louis Area

(Company acquired by TD Ameritrade in FY17)- Partner with cross-functional teams to lead user experience design projects for improving the company mobile applications and client website.- Collaborate with external design agencies on research and discovery exercises for crafting a consistent user-centered experience across all platforms.- Serve as a customer advocate by studying existing personas and providing empathetic insight to external and internal design partners.- Work as part of an agile team to continually review and iterate client mobile applications for iOS and Android devices.- Build Axure prototypes for usability studies in User Zoom, allowing study participants to participate remotely using their own mobile devices.

Scottsdale, Az

- Work in partnership with business leaders, product, development and marketing teams to define customer need and execute design solutions, fulfilling creative and business goals.- Lead working sessions to create low fidelity wireframes and rapid prototypes for customer evaluation and discovery work.- Create wireframes, visuals, prototypes and annotated flow diagrams to articulate engagement strategy and project concepts for working partners. - Actively participate in development team working sessions to plan, create, and execute lean projects.- Confirm usability of proposed design solutions through customer interviews and user testing.- Manage multiple priorities working with creative and analytical teammates to meet project deadlines in a timely manner. - Work as a subject matter expert and design advisor to ensure the consumer experience is consistent across multiple applications within the PayPal web environment.

Scottsdale, Arizona

- Conceptualize and create wireframes for application task flows.- Research common user patterns to support proposed task flow solutions.- Draft basic personas representing intended audience to understand product goals and value to market.- Manage user experience projects by facilitating copy writing, design and usability evaluations.- Document user experience requirements, interactions, and links to external resources.- Collaborate project sponsors and development teams as part of an agile/iterative development process.- Adapt communication and project asset delivery to fit within each project teams’ working process.

Tempe, Arizona

- Produced low fidelity wireframes for information design and content planning.- Crafted user stories based on client-defined business requirements.- Created working prototypes for client and project stakeholder review.- Crafted paper prototypes to solicit client feedback.- Created and executed project work plans, revising as needed to meet changing requirements.- Managed multiple projects simultaneously in a fast-paced agency environment.

Tempe, Arizona

- Defined the user experience for web, digital signage, print publications, and electronic communication projects.- Created working HTML prototypes to demonstrate proposed user interface design to faculty and executive staff.- Drafted information design schemas and expected user task flows.- Created story boards to outline proposed user experiences for communications projects.- Managed varied portfolio of technology-based projects with aggressive deadlines.

Tempe, Arizona

- Led project teams consisting of college creative and technical staff to create a unified user experience to advance the university’s web presence.- Facilitated focus groups and user survey to set user experience baseline and define metrics for success.- Created information architecture documentation for planning global navigation tiers.- Managed and implemented large-scale web projects for ASU colleges and academic units in a timely manner.- Developed graphics for use on web site, in research proposals, and in PowerPoint presentations.

Tempe, Arizona

- Created HTML prototypes to demonstrate proposed user interface for web projects.- Wrote basic user personas to help identify target audience segments.- Drafted story boards and paper prototypes for faculty review.- Supervised and mentored laboratory staff and student workers, continually evaluating data visualization project process to make improvements.- Managed multiple information visualization projects with aggressive deadlines.

Ms, Technology Management

Course Work In Human Computer Interaction

Bachelor Of Arts (B.A.), Commercial Photography