Brian Bibbo Email & Phone Number

Chapel Hill, Nc, Us

Cary, North Carolina, United States

Raleigh, North Carolina, United States

Cary, North Carolina, United States

Jacksonville, Florida

▸ Define, develop, and execute marketing strategies with industry leading clients▸ Increase revenue streams by customizing product positioning for specific target markets and industry segments▸ Collaborate with copy writers, art directors, and creative directors to design advertising campaigns that meet or exceed client expectations, brief, and budgets▸ Utilize a wide variety of media including traditional and new/digital▸ Develop client brand standards to establish visual and voice regulations ensuring brand consistency across media▸ Manage, develop content for, and execute production of approximately 75 projects at a time —launching and finalizing jobs daily▸ Leverage Google data and A/B testing methods to develop annual marketing plans and refine tactics▸ Oversee records management, archiving of work, and updates to logos or word marks with intellectual property rights▸ Utilize project management software to ensure work is on track, deadlines are met, and within budget▸ Analyze and interpret client creative briefs and ensure outgoing marketing collateral meets brand standards▸ Present creative work to clients▸ Undertake administrative tasks like writing project briefs, production orders, arranging meetings, tracking hours, billing, etc.

Jacksonville, Florida

▸ Brand, product, and channel managed Pilot’s Namiki brand of luxury writing instruments▸ Developed retail channel marketing strategies and objectives for the Mass Market, Grocery, Drug and OSS marketplace▸ Aligned channel strategies with account specific goals to drive profitable sales by gaining new and strengthening existing distribution▸ Managed the creation and execution of channel and account specific marketing support programs, including promotional efforts, POP display and signage development, consumer campaign integration and tradeshows▸ Identified channel specific product opportunities by representing the needs and perspective of the retail channel during internal planning, package design, and product launch discussions▸ Collaborated with the market research team to monitor and evaluate POS trends, consumer mindsets, shopper habits, measurement of promotional performance, and industry analyses▸ Maintained knowledge of current trends, customer profiles, customer planograms, industry news, and competitive landscape for the retail channel▸ Lead facilitation of internal and external departmental processes in pursuit of successful strategy based project execution▸ Developed channel product positioning for presentations and POP communication▸ Designed, organized, and maintained project management tools including customer profiles, promotional calendars, project timelines, new item logs, and product distribution charts▸ Partnered with cross-functional teams to identify products and manufacturing components for purchase from international organizations▸ Partnered with the sales team to refine annual channel goals, design and sell-in marketing support plans for retail opportunities, and deliver meaningful presentations at customer meetings▸ Acted as central contact for all departments for day-to-day marketing support and information for channel-specific projects and products

Jacksonville, Florida Area

▸ Facilitated marketing initiatives and provided marketing support to the commercial, retail, contract-OSS, and luxury channel markets▸ Provided marketing support for day-to-day sales needs including collaboration with the internal creative team to develop marketing and sales collateral, process image requests, deliver product information and initiate customer-specific offerings▸ Coordinated retail trade shows and assists with consumer shows▸ Created and attended customer presentations and assisted with planning for key accounts▸ Maintained calendar of channel promotions and key dates▸ Conducted analysis and reporting of customer-specific promotions, competitive movements, POS and industry trends within each channel▸ Maintained internal planograms of key retail customers

East Longmeadow, Massachusetts

▸ Assisted in the implementation of marketing strategies and product development goals▸ Involvement in preparation of product phasing process, including document and data generation▸ Coordinated global brand summaries in order to positively impact long term global strategies▸ Developed brand and product positioning statements and creative briefs▸ Managed social networking site development and maintenance▸ Tracked weekly sales of brand SKUs, project full year sales periodically, and identify insights and actionable plans to drive volume▸ Provided monthly NPD/industry analysis of key categories▸ Assisted in special projects to help further develop and grow the games business

Springfield, Massachusetts

Performed convenience & grocery store auditsSet-up & executed tradeshowsCreated & reconciled budgetsSales presentations/calls

Bachelor'S Degree, Marketing & Advertising

B.S.B.A, Marketing: Communications / Advertising

In the Marketing: Advertising/Communications major I learned how to strategize and develop creative solutions, present ideas.