Lydia Sullivan Email & Phone Number

- Assist in developing client branding campaigns, producing strategic documentation, including competitive analyses, brand & project briefs.- Provide input during ideation and strategic sessions for the development of client strategies, as well as the development of R+M’s brand strategies.- Support with client meeting or presentation preparation and set up, including assisting on presentation development and content.- Assist with marketing survey research and analysis – to include… Show more - Assist in developing client branding campaigns, producing strategic documentation, including competitive analyses, brand & project briefs.- Provide input during ideation and strategic sessions for the development of client strategies, as well as the development of R+M’s brand strategies.- Support with client meeting or presentation preparation and set up, including assisting on presentation development and content.- Assist with marketing survey research and analysis – to include psychographics, industry trends, competitive analysis and interpretation of market responsiveness to positioning strategies.- Provide client service assistance for assigned brands, including development and maintenance of schedules, status reports, Google Analytics reporting and analysis, monitoring of production/creative deadlines and assisting with media placements.- Participate with blog, social media, and website communications for R+M.- Support the team with proofreading copy, artwork, layouts and mechanicals prior to client review as needed.- Support new business development by assisting the team with research of potential new clients and their industries. Show less

Coordinates marketing materials needed to support 80 Lowes Foods stores and corporate needs, such as Human Resources and Operations Manages creative projects from all areas of the company from request to production through design work-flow tool Easy Projects Ensures all marketing materials are cohesive in content and brand standards across all channelsMaintains library of content by organizing materials in digital asset management tool, Widen

Winston Salem, North Carolina

ResponsibilitiesDevelop strategy for organic and paid social media ensuring brand presence, relevancy and engagementCreate content for social media channels based on brand marketing initiatives and consumer trendsAssist digital marketing team with website and email activation, including creative layout, design, copy writing, and proofingAccomplishmentsExecuted a comprehensive paid social media advertising campaign in response to the closure of a competitor in the… Show more ResponsibilitiesDevelop strategy for organic and paid social media ensuring brand presence, relevancy and engagementCreate content for social media channels based on brand marketing initiatives and consumer trendsAssist digital marketing team with website and email activation, including creative layout, design, copy writing, and proofingAccomplishmentsExecuted a comprehensive paid social media advertising campaign in response to the closure of a competitor in the marketImplemented new Facebook Ad strategy to supplement decrease in print circulationProposed new creative design and layout for “About Us” and “Careers” pagesManaged social response and crisis communication amid Coronavirus Pandemic Show less

Winston Salem, North Carolina

ResponsibilitiesAssisted in the creation of daily print (direct mail, store signage) and digital (email, website) assetsProvided leadership with strategic digital marketing recommendations after digital landscape analysisDeveloped and edited copy for new brand websiteAccomplishmentsDesigned new templates for weekly digital designs to increase efficiency Provided a comprehensive social media strategy for the brandPresented an evaluation of the current digital… Show more ResponsibilitiesAssisted in the creation of daily print (direct mail, store signage) and digital (email, website) assetsProvided leadership with strategic digital marketing recommendations after digital landscape analysisDeveloped and edited copy for new brand websiteAccomplishmentsDesigned new templates for weekly digital designs to increase efficiency Provided a comprehensive social media strategy for the brandPresented an evaluation of the current digital marketing landscape for the company and competitors and digital marketing strategy suggestions to executive leadership Show less

Appalachian State University

ResponsibilitiesDesigned bi-weekly Club Sports Illustrated Publication driving awareness among Board of Directors, investors and key campus leadershipIncreased program participation by creating 50+ print (flyers and posters) and digital display marketing materials for distributionDrove awareness and support of the Club Sports Program via management of social media and campus eventsAccomplishmentsWorked with University Recreation Publicity Program Assistants team to… Show more ResponsibilitiesDesigned bi-weekly Club Sports Illustrated Publication driving awareness among Board of Directors, investors and key campus leadershipIncreased program participation by creating 50+ print (flyers and posters) and digital display marketing materials for distributionDrove awareness and support of the Club Sports Program via management of social media and campus eventsAccomplishmentsWorked with University Recreation Publicity Program Assistants team to create universal branding for the program and departmentsOrganized and implemented a new event, Club Sports Night, to drive awareness and interest for the program among studentsCoordinated Club Sports Banquet to recognize and celebrate the athletes for the year Show less

Cary, North Carolina

ResponsibilitiesIncreased brand recognition by creating consistent, relevant brand presence on digital channels(social media, email, website) through product photography and content creationDeveloped strategy for a brand ambassador and social media influence program increasing brand reach, affinity and salesIncreased sales by facilitating product development and launch campaignsAccomplishmentsBrought the company’s branding to life across digital channels (website, email,… Show more ResponsibilitiesIncreased brand recognition by creating consistent, relevant brand presence on digital channels(social media, email, website) through product photography and content creationDeveloped strategy for a brand ambassador and social media influence program increasing brand reach, affinity and salesIncreased sales by facilitating product development and launch campaignsAccomplishmentsBrought the company’s branding to life across digital channels (website, email, social media) to ensure brand recognition and affinityCreated email marketing strategy for promotions, new products, and shop newsEstablished and launched new subscription box program, Candi Crate, to promote brand loyalty amongst regular customers Show less