❤️ Passionate about data-driven strategies and innovation in the advertising and analytics space, I bring over 18 years of expertise in leading digital and data-focused strategies for advertising agencies either in Brazil and abroad. With a proven track record of success in the retail, automotive, telecommunications, and banking industries, I have consistently delivered results and driven growth.🎓Holding a Master of Science (MSc) in Marketing, as well as a post-degree in Big Data, AI, and Machine Learning, I am committed to staying at the forefront of emerging technologies and trends. This knowledge allows me to leverage advanced data analytics techniques to empower businesses and drive transformative outcomes.🎤 In 2019, I founded Datalogando, a thriving platform that brings together experienced professionals and C-level executives to discuss and explore pertinent topics in data and related areas. Through collaborative efforts, we aim to leverage data's potential and drive innovation across industries.📈 Currently, I serve as the Founder and CEO of BigDay and BigLink, a adtech startup based in Brazil (BigDay's spinoff). Our mission is to develop cutting-edge data products and solutions that enable businesses to unlock actionable insights. By harnessing the power of advanced data analytics, machine learning, and AI, we empower our clients to make informed decisions and optimize their operations.👨‍🏫 Additionally, I have the privilege of sharing my knowledge and experiences as an MBA professor at prestigious institutions such as FIAP and ESPM University in Brazil. Through teaching, I contribute to shaping the next generation of business leaders in the fields of data analytics and marketing.🇧🇷🇮🇹As a Brazilian and EU (Italian) passport holder, I embrace a global perspective and actively seek opportunities for cross-border collaborations and partnerships.