Brittany Slaubaugh Email & Phone Number

Hiawatha, Ia, Us

Hiawatha, Iowa, United States

Cedar Rapids, Iowa Area

• Build out, maintain, communicate and coordinate implementation of a master marketing campaign calendar• Ensure all details of the customer experience are defined prior to execution of every marketing strategy• Define objectives, outcomes, considerations across paid and owned assets, measurement requirements and technology dependencies• Visually present and communicate all details of fully strategized plan to all of Marketing, as well as the broader organization• Build out automated lifecycle email strategy

Cedar Rapids, Iowa Area

• Lead acquisition marketing strategy for TaxAct consumer product line • Collaborate with management to determine the appropriate strategy to drive sales, profit, brand awareness• Focus on driving new customer growth through promotions, customer focused programs and sales campaigns.• Launched a refer-a-friend program that has brought in almost $8M in revenue this year alone • Use a combination of market research and internal data to guide target prioritization and offer development• Develop go to market plans for identified priority targets, including offering, pricing, product roadmap, messaging and channel mix• Manage a team of marketing consultants• Areas managed include: product/sales design, development and distribution; marketing websites and materials• Identify cross-sell initiatives and determine program effectiveness • Ensure programs adhere to compliance/privacy regulations and policies

Cedar Rapids, Iowa Area

 Lead marketing strategy for TaxAct consumer product line Provide marketing strategy and direction to channel owners for implementation. Communicate vision and direction with executive leadership Manage all acquisition, retention and cross-sell marketing plans Track progress against identified KPIs: paid starts, paid completes, revenue, conversion rate, ARPU, cost of acquisition, etc. Monitor efficacy of marketing campaigns across channels and adjust the marketing mix as needed during season to optimize LTV  Work with Creative Services and Marketing Ops to plan and execute the tax-season and intra-season communication plan

Cedar Rapids, Iowa Area

MedTouch is the leading provider of online strategy and technology for the best brands in health care. As a Client Relationship Manager I managed valued, longstanding MedTouch accounts. I served as the strategic adviser for my clients, helping them to develop long term marketing strategies with the ultimate goal of increased patient acquisition. I leverage my knowledge of the client’s needs to help them make decisions that will lead to continued online success.As a Client Relationship Manager my role was a blend of roles and responsibilities including account management, sales, project management and digital strategy. My key responsibilities include:• Serving as the strategic adviser, developing long term marketing strategies for 4 hospitals across the United States.• Developing and tracking marketing strategies for hospital clients. • Recommending campaign optimizations based on data.• Overseeing all client projects and communicating across teams, ensuring the projects are completed on time and on budget.• Managing all schedules, budgets, projects, teams and timelines for each client. • Building solid working relationships with the client to foster growth and help them expand their digital strategy, with the ultimate goal of increased patient acquisition.• Building out proposals and leading presentations to executive team members.• Meeting yearly sales goals by understanding client’s needs and political landscape and up-selling into added service offerings.• Working across MedTouch teams to advise clients on digital strategy and best practices.• Developing and maintain yearly budgets.

Hiawatha, Ia

 Oversaw GoDaddy brand advertising in International markets: Canada, UK, India, Mexico, Brazil and Latin America Led a team of media buyers Managed time sensitive projects and campaigns across channels and markets to ensure all deadlines were met Analyzed data on a daily basis to evaluate trends and make optimization recommendations Developed and fostered strong working relationships. Selected, managed and work closely with media and creative agencies Grew international TV new customers by 52% in 2014 and Branding new customers by over 6% Played a major role in launching and expanding the GoDaddy brand into Latin America. Built the GoDaddy brand presence from the ground up. Took the lead on selecting agency partners, researching all aspects of the markets, learning the regulatory landscape and coordinating launch across all channels Led a committee focused on making the Iowa GoDaddy office a great place to work

Hiawatha, Ia

*Managed GoDaddy TV and brand advertising in specific international markets*Sought out and negotiated the best advertising placements to drive new acquisitions and expand GoDaddy market share internationally*Developed media plans and strategies*Carried out extensive research and data analysis and shared findings with larger teams

Hiawatha, Ia

*Proactively sought out and researched online advertising placements, focusing on international *Managed the advertising relationships with current online vendors*Negotiated placement rates and handled invoicing*Optimized current campaigns*Provided extensive reporting and campaign summaries

Fairfield, Ia

*Managed 8-10 client campaigns at one time*Produced extensive reporting, research and detailed campaign analysis*Served as liaison between the client and account managers*Learned the ins-and-outs of a Direct Response Advertiser

Learned the inner workings of a non-profitHelped prepare for end of fiscal year by balancing records and entering all donations and couponsMaintained ICM Facebook and Cultural Corridor websiteWorked on PR projects with local libraries and special events Help prepare for launch of a new exhibit

Bba, Marketing

Activities and Societies: Beta Gamma Sigma-Honors Business Organization, Women in Business, Dance Marathon. *University of Iowa Grade.

Education record