Brittany Slaubaugh Email and Phone Number
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Hard working Iowa girl with a passion for marketing and advertising. I love tackling problems by developing comprehensive marketing strategies that always puts the customer at the center. My professional objective is to continually challenge myself to always keep improving and learning new things.Specialties: *Marketing Strategy*Acquisition Marketing*Brand Development*Customer Experience Development*Client Relationship Management*Project Management*Media Strategy and Buying*Online Advertising*Dale Carnegie Leadership Training*Bilingual: English and Spanish *Extensive volunteer and fund raising experience for Dance Marathon, Tippie Build, Adopt-A-Highway, The Children's Museum*Highly developed people skills*Strong writing ability*Efficient with Excel, Word, PowerPoint and social media.
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Program Coordinator And Business LiaisonWorkplace Learning ConnectionHiawatha, Ia, Us
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Program Coordinator/Business LiaisonWorkplace Learning Connection Feb 2020 - PresentHiawatha, Iowa, United States -
Customer Experience ManagerTaxact Jun 2019 - Oct 2019Cedar Rapids, Iowa Area• Build out, maintain, communicate and coordinate implementation of a master marketing campaign calendar• Ensure all details of the customer experience are defined prior to execution of every marketing strategy• Define objectives, outcomes, considerations across paid and owned assets, measurement requirements and technology dependencies• Visually present and communicate all details of fully strategized plan to all of Marketing, as well as the broader organization• Build out automated lifecycle email strategy -
Acquisition Marketing ManagerTaxact Jul 2017 - Jun 2019Cedar Rapids, Iowa Area• Lead acquisition marketing strategy for TaxAct consumer product line • Collaborate with management to determine the appropriate strategy to drive sales, profit, brand awareness• Focus on driving new customer growth through promotions, customer focused programs and sales campaigns.• Launched a refer-a-friend program that has brought in almost $8M in revenue this year alone • Use a combination of market research and internal data to guide target prioritization and offer development• Develop go to market plans for identified priority targets, including offering, pricing, product roadmap, messaging and channel mix• Manage a team of marketing consultants• Areas managed include: product/sales design, development and distribution; marketing websites and materials• Identify cross-sell initiatives and determine program effectiveness • Ensure programs adhere to compliance/privacy regulations and policies
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Segment Marketing SpecialistTaxact Oct 2016 - Jul 2017Cedar Rapids, Iowa Area Lead marketing strategy for TaxAct consumer product line Provide marketing strategy and direction to channel owners for implementation. Communicate vision and direction with executive leadership Manage all acquisition, retention and cross-sell marketing plans Track progress against identified KPIs: paid starts, paid completes, revenue, conversion rate, ARPU, cost of acquisition, etc. Monitor efficacy of marketing campaigns across channels and adjust the marketing mix as needed during season to optimize LTV Work with Creative Services and Marketing Ops to plan and execute the tax-season and intra-season communication plan
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Client Relationship ManagerMedtouch Jun 2015 - Oct 2016Cedar Rapids, Iowa AreaMedTouch is the leading provider of online strategy and technology for the best brands in health care. As a Client Relationship Manager I managed valued, longstanding MedTouch accounts. I served as the strategic adviser for my clients, helping them to develop long term marketing strategies with the ultimate goal of increased patient acquisition. I leverage my knowledge of the client’s needs to help them make decisions that will lead to continued online success.As a Client Relationship Manager my role was a blend of roles and responsibilities including account management, sales, project management and digital strategy. My key responsibilities include:• Serving as the strategic adviser, developing long term marketing strategies for 4 hospitals across the United States.• Developing and tracking marketing strategies for hospital clients. • Recommending campaign optimizations based on data.• Overseeing all client projects and communicating across teams, ensuring the projects are completed on time and on budget.• Managing all schedules, budgets, projects, teams and timelines for each client. • Building solid working relationships with the client to foster growth and help them expand their digital strategy, with the ultimate goal of increased patient acquisition.• Building out proposals and leading presentations to executive team members.• Meeting yearly sales goals by understanding client’s needs and political landscape and up-selling into added service offerings.• Working across MedTouch teams to advise clients on digital strategy and best practices.• Developing and maintain yearly budgets. -
Senior International Marketing ManagerGodaddy Jan 2014 - May 2015Hiawatha, Ia Oversaw GoDaddy brand advertising in International markets: Canada, UK, India, Mexico, Brazil and Latin America Led a team of media buyers Managed time sensitive projects and campaigns across channels and markets to ensure all deadlines were met Analyzed data on a daily basis to evaluate trends and make optimization recommendations Developed and fostered strong working relationships. Selected, managed and work closely with media and creative agencies Grew international TV new customers by 52% in 2014 and Branding new customers by over 6% Played a major role in launching and expanding the GoDaddy brand into Latin America. Built the GoDaddy brand presence from the ground up. Took the lead on selecting agency partners, researching all aspects of the markets, learning the regulatory landscape and coordinating launch across all channels Led a committee focused on making the Iowa GoDaddy office a great place to work -
International Media BuyerGodaddy.Com Feb 2012 - May 2015Hiawatha, Ia*Managed GoDaddy TV and brand advertising in specific international markets*Sought out and negotiated the best advertising placements to drive new acquisitions and expand GoDaddy market share internationally*Developed media plans and strategies*Carried out extensive research and data analysis and shared findings with larger teams
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Online Advertising ManagerGodaddy.Com Aug 2011 - Feb 2012Hiawatha, Ia*Proactively sought out and researched online advertising placements, focusing on international *Managed the advertising relationships with current online vendors*Negotiated placement rates and handled invoicing*Optimized current campaigns*Provided extensive reporting and campaign summaries
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Media Account CoordinatorHawthorne Direct May 2010 - Aug 2011Fairfield, Ia*Managed 8-10 client campaigns at one time*Produced extensive reporting, research and detailed campaign analysis*Served as liaison between the client and account managers*Learned the ins-and-outs of a Direct Response Advertiser -
Marketing InternshipIowa Children'S Museum May 2009 - Aug 2009Learned the inner workings of a non-profitHelped prepare for end of fiscal year by balancing records and entering all donations and couponsMaintained ICM Facebook and Cultural Corridor websiteWorked on PR projects with local libraries and special events Help prepare for launch of a new exhibit
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Frequently Asked Questions about Brittany Slaubaugh
What company does Brittany Slaubaugh work for?
Brittany Slaubaugh works for Workplace Learning Connection
What is Brittany Slaubaugh's role at the current company?
Brittany Slaubaugh's current role is Program Coordinator and Business Liaison.
What is Brittany Slaubaugh's email address?
Brittany Slaubaugh's email address is br****@****act.com
What is Brittany Slaubaugh's direct phone number?
Brittany Slaubaugh's direct phone number is +131953*****
What schools did Brittany Slaubaugh attend?
Brittany Slaubaugh attended University Of Iowa - Henry B. Tippie College Of Business, The University Of Iowa Tippie College Of Business.
What skills is Brittany Slaubaugh known for?
Brittany Slaubaugh has skills like Online Advertising, Advertising, Social Media Marketing, Marketing, Digital Marketing, Organization, Media Buying, Direct Marketing, Public Relations, Social Media, Online Marketing, Management.
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Brittany Slaubaugh
Elizabethtown, Ky1cvs.com
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