Beverly Chiarelli Email & Phone Number

Boston, Ma

Boston, Massachusetts, United States

Developed marketing content such as web pages, case studies, whitepapers, data sheets, and social streams. Built marketing nurture streams and sales tools for partner organizations. Analyzed marketing data, updated Salesforce to reflect partner business objectives, performed data hygiene and produced reports to measure activities and progress.Selected Contributions:• Worked with a corporate designer to produce partner logo sets and brand guide• Designed and constructed a partner portal based on SharePoint• Developed and wrote customer case studies.• Setup Salesforce instance and performed data hygiene for a non-profit

Woburn, Ma

I search market dynamics and data to understand customer tastes/preferences to develop useful sales tools as well as strategies, engaging leadership content, and robust new plans for launching new products. I am responsible for liaising with sales teams to identify and target key accounts for ABM campaigns. I formulated a comprehensive 2020 marketing plan and established a budget while anticipating future expenses and costs to support 3X pipeline development. I also have improved communication flow and leveraging technical specifications, have produced compelling marketing material for the company’s newly launched products.✔ Detected, highlighted, and addressed 300 "page not found" errors to ensure a user-friendly experience.✔ Obtained and compiled reports from Pardot and other email systems to come up with a "one view" for email performance.

Boston, Ma

In this interim role, I devised and implemented a short-term marketing plan, focusing on key vertical segments and companies to build the sales pipeline. Also, I coordinated with sales and the founder to develop the messaging platform, collateral, and demand generation campaigns. I established data management practices on the Pardot and Salesforce platforms and analyzed funnel data to create reporting benchmarks.✔ Prepared three whitepapers to establish thought leadership, enhance social media awareness, and facilitate senior management’s decision-making process. ✔ Set a new brand standard and coordinated with a vendor to create presentations, prompt emails, and landing page templates.✔ Enhanced consistency and resolved major data issues in Salesforce, such as inconsistent data, missing data, and developed a campaign template to share data with Pardot. ✔ Designed and executed a marketing plan and associated budget, used by the company in a subsequent round of funding.

Greater Boston Area

In this position, I shifted the demand activities to an integrated approach that included leveraging social media and advertising. In close collaboration with sales groups, my team established small Account-Based Marketing campaigns combined with personalization techniques. I also coordinated with internal groups to generate lead flow, manage data handling processes, and assure effective data management and reporting metrics. I led my team in executing demand generation programs, evaluating technology investments, and collaborating with third-party vendors to maximize productivity, facilitating data analysis, and streamlining lead hand-off to sales.✔ Increased inbound web inquiries by 30% within 4 months to discuss and provide appropriate solutions.✔ Standardized demand generation reporting to demonstrate direct ties to pipeline development.✔ Improved email engagement baseline by 5% and produced infographics, whitepapers, webinars, and social content to support lead generation as well as development and form a culture of thought-leadership.

Boston, Ma

At this company, I liaised with various vendors to provide thought-leadership content, including e-books, webinars, animations, and video. Also, I developed a funnel model and estimated conversion rates based on sales data and campaign performance to communicate key findings to major stakeholders. My job description included executing a lead scoring model and generating critical monthly reports, comprising of funnel metrics, sales pipeline, website performance, and social media impact.✔ Increased organic web traffic by 40% in just one year and enhanced direct traffic by 230% over 12 months.✔ Utilized ABM tactics, resulting in a drastic change within the composition of new visitors, including 26% from targeted companies.✔ Improved the top of the funnel engagement by 61% within a period of just 9 months.

Roanoke, Virginia Area

Responsible for developing and executing worldwide demand generation programs organized by vertical industry and buyer personas all driving to create a 3X pipeline. Directed a team of 6 to provide regional marketing support as well as support for the CRM system and marketing automation platform. Conducted data hygiene analysis and built a plan to upgrade and cleanse lead data. Created a framework for lead scoring and associated reporting and hand offs to sales for follow-up. Managed a global budget for events, webinars, content development, partner and digital marketing. Worked with solution marketing and strategic partners to create thought-leadership content designed to ramp up demand generation.

Waltham, Ma

Developed marketing plans for North America based on revenue determining lead goals and funnel metrics. Outlined buyer personas for target market segments and identified key activities to maximize marketing investments. Organized and managed the region's marketing budget and overall execution of North American lead generation activities such as events, content syndication, and direct/email campaigns. Created and implemented a customer referral program as well as sales tools for different steps of sales.

Woburn, Ma

Responsibilities include lead generation programs for the United States and Canada, product marketing across the product lines, events, press and analyst relations, telemarketing, vendor relationships, joint partner marketing, customer retention programs, data analysis, and the marketing plan with corresponding budgets.

Conducted market analysis for North America and wrote the marketing operations plan for 2008 and 2009. Worked with global marketing to outline requirements for demand generation, pipeline nurturing, and general awareness for this new solution category. Similarly worked with regional marketing teams such as events, industry, press and analyst to ensure coverage to the key target markets. Developed short-term marketing tactics such as email campaigns, content syndication, and webinars to help build initial sales prospects.

As part of the company’s initiative to grow the partner ecosystem, the Software Solution Partner group, previously the Powered by SAP NetWeaver partner program, is responsible for recruiting software vendors to certify their solution’s integration with an SAP solution/platform. Wrote the recruitment business plan and budget. Built campaigns, developed offers, and supported events for ISV recruitment efforts and new certification offerings. Participated in the development and successful launch of SAP’s first international Partner Summit. Developed www.partnerwithsap.com website to attract third party software vendors as well as support the business development and industry business unit ISV champion groups. Researched and wrote the Software Solution partner guide, the SAP Certification brochure, and the Reference Guide to the Software Solution Partner section of the Partner portal. Developed content for the monthly partner webinars, newsletters, and portals.

Developed SMB partner marketing plan for over 120 partner companies the United States and Canada. Oversaw partner coop program and manage marketing relationships with strategic partners such as IBM, American Express, Sybase, and SoftBrands. Developed messaging platform and test campaigns to penetrate key vertical markets. Evolved partner marketing toolsets and managed service bureau to improve partner ramp up. Conducted partner marketing boot camp and “best marketing practices” webinars for the channel.

Various marketing projects such as market research, development of sales tools, development and execution of lead nurturing campaigns and development of thought leadership content. Developed client contracts and handled sales and invoicing.

Master Of Business Administration (M.B.A.), Marketing & Entrepreneurship

Master Of Science (M.S.), Accounting

Bachelor Of Arts (B.A.), Economics, Computer Science