Beverly Chiarelli Email & Phone Number

Boston, MA

Boston, Massachusetts, United States

• Developed marketing content such as web pages, case studies, whitepapers, data sheets, and social streams. Built marketing nurture streams and sales tools for partner organizations. Analyzed marketing data, updated.
• Worked with a corporate designer to produce partner logo sets and brand guide
• Designed and constructed a partner portal based on SharePoint
• Developed and wrote customer case studies.
• Setup Salesforce instance and performed data hygiene for a non-profit

Woburn, MA

I search market dynamics and data to understand customer tastes/preferences to develop useful sales tools as well as strategies, engaging leadership content, and robust new plans for launching new products. I am responsible for liaising with sales teams to identify and target key accounts for ABM campaigns. I formulated a comprehensive 2020 marketing plan.

Boston, MA

In this interim role, I devised and implemented a short-term marketing plan, focusing on key vertical segments and companies to build the sales pipeline. Also, I coordinated with sales and the founder to develop the messaging platform, collateral, and demand generation campaigns. I established data management practices on the Pardot and Salesforce.

Greater Boston Area

In this position, I shifted the demand activities to an integrated approach that included leveraging social media and advertising. In close collaboration with sales groups, my team established small Account-Based Marketing campaigns combined with personalization techniques. I also coordinated with internal groups to generate lead flow, manage data handling.

Boston, MA

At this company, I liaised with various vendors to provide thought-leadership content, including e-books, webinars, animations, and video. Also, I developed a funnel model and estimated conversion rates based on sales data and campaign performance to communicate key findings to major stakeholders. My job description included executing a lead scoring model.

Roanoke, Virginia Area

Responsible for developing and executing worldwide demand generation programs organized by vertical industry and buyer personas all driving to create a 3X pipeline. Directed a team of 6 to provide regional marketing support as well as support for the CRM system and marketing automation platform. Conducted data hygiene analysis and built a plan to upgrade.

Waltham, MA

Developed marketing plans for North America based on revenue determining lead goals and funnel metrics. Outlined buyer personas for target market segments and identified key activities to maximize marketing investments. Organized and managed the region's marketing budget and overall execution of North American lead generation activities such as events.

Woburn, MA

Responsibilities include lead generation programs for the United States and Canada, product marketing across the product lines, events, press and analyst relations, telemarketing, vendor relationships, joint partner marketing, customer retention programs, data analysis, and the marketing plan with corresponding budgets.

Conducted market analysis for North America and wrote the marketing operations plan for 2008 and 2009. Worked with global marketing to outline requirements for demand generation, pipeline nurturing, and general awareness for this new solution category. Similarly worked with regional marketing teams such as events, industry, press and analyst to ensure.

As part of the company’s initiative to grow the partner ecosystem, the Software Solution Partner group, previously the Powered by SAP NetWeaver partner program, is responsible for recruiting software vendors to certify their solution’s integration with an SAP solution/platform. Wrote the recruitment business plan and budget. Built campaigns, developed.

Developed SMB partner marketing plan for over 120 partner companies the United States and Canada. Oversaw partner coop program and manage marketing relationships with strategic partners such as IBM, American Express, Sybase, and SoftBrands. Developed messaging platform and test campaigns to penetrate key vertical markets. Evolved partner marketing toolsets.

Various marketing projects such as market research, development of sales tools, development and execution of lead nurturing campaigns and development of thought leadership content. Developed client contracts and handled sales and invoicing.

Master Of Business Administration (M.B.A.), Marketing & Entrepreneurship

Master Of Science (M.S.), Accounting

Bachelor Of Arts (B.A.), Economics, Computer Science