Brian Cordova Email & Phone Number

Greater San Diego Area

Responsible for developing and managing marketing campaigns in specific channels, supporting business objectives, lead acquisitions, fostering client retention, executing business development, providing sales support, and advancing brand building. - Builds marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan- Markets through various channels and segment databases working with large data sets- Produces all creative content for digital and physical creative marketing opportunities- Develops business cases for marketing programs at the proposal stage and make recommendations on marketing tactics- Evaluates the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention- Proposes and manages marketing research projects to generate consumer insights in support of improved marketing strategy and communications- Partners with creative teams, other internal stakeholders, and external agencies and vendors- Leads the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes- Works with other marketing teams, other internal stakeholders, and external agencies and vendors

Greater San Diego Area

San Diego, California

Greater San Diego Area

• Responsible for three major outlets of the hotel with an emphasized focus on fine dining - Sally’s Seafood on the Water• Managed all client relationships for Sally's Seafood on the Water• Spearheaded entire social media campaign for Sally's Seafood on the Water with a focus on company transparency, staff recognition and local relevancy• Achieved highest service score in restaurant's history within Hyatt guest surveys through employee motivation along with promotion and execution of service standards• Organized and executed events of up to 300 people • Assisted in Sally's renovation planning for grand opening of $3M complete remodel• Facilitated 5 menu roll outs contributing in the following areas: menu engineering, price analysis, and ingredient and allergy information guides • Forecasted and generated scheduling guides to maintain payroll at minimum levels without allowing service levels to suffer—decreased overtime hours by over 50% in 2014 • Enhanced restaurant presence in the area to increase regular, local clientele

Responsible for assisting in overall marketing strategy, media plan, graphic design, advertising and public relations campaigns for the various markets within the hotel: Group, Transient, Catering/Wedding, Local, Spa and 9 Food & Beverage Outlets. Also assisting with renovation marketing strategy.Emphasized focus on: Account Management, Social Media Initiatives, Community Management, Brand Management & Implementation, Graphic Design

Greater San Diego Area

• Supported two Major Market Sales Managers and an Associate Director of Sales within various markets including group, leisure, and business transient sales• Maintained direct client relationships with tentative and definite hotel business• Drafted and executed both hotel sales contracts and addendums• Utilized Envision to build and maintain accounts for the Sales Managers• Planned and organized creative site inspections tailored to each client’s organization