Brian Sullivan Email & Phone Number

Tysons Corner, VA, US

Tysons Corner, VA, US

Assumed responsibility all products in travel and transient product portfolio, including sourcing, content management, rate shopping, and reporting products. Appointed co-leader of Cvent's 100+ person Dallas office

Tysons Corner, VA, US

Responsible for enterprise data initiatives at Lanyon prior to its merger with Cvent. Was asked in October 2015 to run Lanyon's $12 MM group product line.

Plano, TX, US

• Responsible for creation and execution of annual product plan as well as managing relationship between WorldVentures and company’s external product development and operations organizations as it relates to travel.
• Created and communicated company’s first ever annual strategic product plan in October 2013
• Implemented new processes in October 2013 to communicate, track, and process requirements to support the creation of 650+ annual trips offered by the company to its member base
• Responsible for key company-wide projects, including prototyping dashboard reporting for business intelligence project

Southlake, Texas, US

Created product plan for Travelocity’s global hotel supply offered by 75,000+ hoteliers worldwide. Prepared strategic and financial business cases for development of new hotel product enhancements. Interfaced with global partner services and web site line of business marketing to coordinate prioritization.

Southlake, Texas, US

• Produced messaging and marketing programs to drive demand for advertising opportunities among travel suppliers. Generated, negotiated, and facilitated relationships between internal sales, account managers, and.
• Negotiated a critical $65M, long-term contract extension with Travelclick, a primary media reseller
• Consistently exceeded corporate media plan - selling 48% above plan in 2010 and 64% above plan in 2011.

Southlake, Texas, US

• Managed response process to outsourced central reservation system proposals. Led cross-functional teams in generating company’s largest client engagements via RFP management role. Ensured proper deal review, contract.
• Spearheaded new centralized RFP support for global sales team that responded to $12.9M in annual revenue for new business – winning 72% of business within 1st year of operation.
• Expanded organizational visibility for large RFP’s by creating deal review process – processed $3.8M in annual contract value within first 6 months.

Southlake, Texas, US

• Guided global hotel product strategy for a line of business representing $140M in annual revenue and 45% market share of travel agency reservations worldwide. Developed and executed product plan for expanded number of.
• Consistently exceeded paid search advertising revenue plan – reaching $12M in direct contribution to business in 2007.
• Launched industry’s first upselling product in 2006 – delivering 12% gains in customer average daily conversion rate.
• Led a 10-person team, as Executive Sponsor, tasked with improving employee satisfaction across 90-member Global Product Marketing Team – increasing employee satisfaction scores 20% during tenure.

Southlake, Texas, US

• Launched and guided full product marketing life cycle for Sabre’s paid search advertising program. Generated, negotiated, and maintained partner relationships.
• Co-created three year strategic plan for hotel line of business expected to drive $100 MM in incremental revenue over three years

Southlake, Texas, US

• Launched paid search advertising program in August 2004 resulting in $2.4 M in revenue in first four months after creating business plan, drafting development requirements and providing training and sales consultancy.

Southlake, Texas, US

• Designed, built, and implemented Hotel Group Customer Performance Tracking database for internal account management and product marketing team use.

Southlake, Texas, US

• Generated pricing analytics for 2 price increases ($160M in incremental revenue) and drafted executive talking points for media and trade press in accordance with marketing communications strategy.

Mba, Marketing

Ba, Government