Established Miller Farm as an ice cream shop and garden center. Oversaw all operational aspects, including staffing, purchasing, inventory control, marketing and pricing strategies that increased customer foot traffic.

Championed the annual 5-year strategic business unit plan, collaborating with the executive leadership team to drive functional excellence within the MADE IN USA and MADE IN UK organizations. Led a team of product managers, providing mentorship and support to ensure effective execution of product initiatives, contributing to total revenue growth through B2B and e-commerce channels.• Spearheaded and managed the 990 collection an iconic franchise featuring 12 models, through limited relaunches, strategic collaborations, and effective portfolio management inspired by the original 990v1, attracting fashion brands, style seekers, sneakerheads, and celebrities.• Launched NB1 Custom Footwear E-commerce site for custom lifestyle and baseball shoes, ensuring 3-day shipping, enhancing customer experience, driving significant growth to the on-line business segment.• Worked closely with designers and engineers to achieve the BESPOKE vision deliver superior quality, comfort, and craftsmanship, and technical benefits in products, reinforcing the brand's premium positioning.• Partnered and collaborated with marketing and key influencers to identify customer needs and emerging design trends, successfully positioning products as BESPOKE. Recognized by Footwear News as “One of the hottest brands in 2019.”• Conducted quarterly business reviews and created seasonal portfolio plans and optimized product lifecycle management, to maximize efficiency, profitability and brand growth. • Developed and mentored 3 senior product managers, 1 product manager and an associate product manager fostering skill enhancement and career progression within the team.• Collaborated cross functionally with an 11-member team across marketing, sales, demand planning, and finance to commercialize comprehensive global product portfolios.

Devised a comprehensive product vision and developed a game-changing merchandising plan for legacy product lines, positioning them as BESPOKE using premium materials emphasizing superior quality, comfort, craftsmanship and speed-to-market. Crafted and managed domestic MADE products, including the iconic 990 franchise, launching specialty models in running, walking, and boots.• Transformed New Balance's domestic manufacturing capabilities, positioning them as a key competitive advantage. Developed a compelling marketing narrative around the "MADE IN USA/MADE IN ENGLAND" brand identity. This transformation enhanced product innovation and strengthened brand loyalty and market differentiation.• Presented a pioneering business case of the product vision and how turn domestic manufacturing into a distinct competitive advantage to executive leadership, secured an investment in funding for advanced manufacturing technologies and resources that improved profitability through lean efficiencies and improved capabilities.• Collaborated with marketing leadership to analyze market trends and consumer behavior, crafting a compelling marketing vision. This strategic framework outlined targeted initiatives that significantly drove revenue and profitability for MADE products, aligning brand positioning with consumer demand. • Championed annual Strategic Business Planning Summits with value chain leaders to align objectives, goals, strategies, and plans to continuously improve the business unit's 5-year plan. Conducted quarterly business reviews with the C-Suite Executive Leadership Team to assess progress against strategic goals, and KPIs fostering accountability and collaboration across functions.• Directed a cross-functional team of 12 product managers, designers, and developers, mentoring them to define and create BESPOKE product features that supported the merchandising strategy.

Drove revenue growth and directed the Kids Strategic Business Unit, increasing sales revenue to through effective product strategies.• Developed a global product range with regional divisions across North America, Europe, Latin America, and Asia Pacific to create a diverse portfolio of Grade, Pre, Infant, and Crib products.• Executed strategic merchandising plans and created comprehensive product solutions for categories, including running, basketball, classics, lifestyle, boots, and sandals.• Negotiated licensing agreements and secured two co-branded collections with Sesame Street and Peanuts, generating revenue through effective negotiations.• Directed and mentored a team of 13 product managers, designers, and developers, fostering collaboration and innovation.• Proactively addressed a 1 million pair capacity shortfall during the Back-To-School 2008 season, resulting from an Asian factory bankruptcy. Successfully mitigated the shortfall to 100K pairs in less than six months by outsourcing production to a specialized Kids Contract Manufacturer, ensuring timely product availability and minimizing impact on sales.

Spearheaded category management and successfully exceeded a growth target of 10% for total in-line sales, driving an average annual growth rate exceeding 15%.