• Lead station-wide, multi department initiatives • Strategize with the Leadership team to determine the company’s long-term vision and objectives• Coordinate local and corporate teams on internal and external communications• Produce annual department budget as well as overall station budget, including capital needs• Implement station branding & brand directives to align with corporation • Manage brand integrity to maintain quality across all internal and external station platforms• Lead employee retention activities and recognition programs • Manage a team of creative specialists including art directors, producers, and designers• Motivate and guide creative team in producing quality marketing and promotional campaigns for station’s news and digital products across multiple marketing channels • Oversee all creative and strategic messaging of station promotions• Work hands-on with producers and news leadership on tone and style of newscasts• Identify new revenue streams in partnership with sales leadership• Collaborate with external marketing and public relation agencies to launch campaigns• Liaison between station, network, and syndication partners to promote programs and products• Develop, lead, and execute community affairs campaigns and community events • Partner with key community stakeholders to foster strong community relations • Research and recommend capital and new technology to keep facility operating efficiently• Collaborate with digital team on local website and social media channels

• Led team of directors, producers, and technical personnel in production of daily newscasts• Maintained quality control of broadcast execution between newsroom and production staff• Recruited, trained, and inspired team of technicians on all studio broadcast equipment and industry roles• Maintained integrity and consistency of station image and brand identity across all newscasts• Wrote, produced, and edited daily hard news topical, image, and series spots, true to brand• Directed and switched live television newscasts with multiple feeds and heavy graphic content• Responsible for execution of all news specials, including election night coverage

• Instructed and motivated students on various roles in broadcast industry and prepare them for employment in the local market• Taught students on the use of all studio broadcast equipment, including field shooting and editing• Increased enrollment in first year to exceed highest enrollment in 10 years