Following a company MBO and business restructure, I was charged with reviewing, developing and implementation of national-level, brand positioning and marketing initiatives. With a strong emphasis on B2B sales development and retention, I delivered strategic marketing leadership to add revenue, define and refine corporate brand recognition, and developed new digital services along with expanding social media channels, event logistics and staff communications.Responsibilities included:• Maintaining brand integrity, quality and consistency for marketing and external PR activities across 5 UK locations• Wrote and proofread compelling marketing and sales copy for web, digital, print and social media platforms• Oversaw effective marketing budget spend and delivered cost/benefit analysis reporting• Developed and delivered marketing plans, communication strategies, advertising and direct marketing• Worked with regional offices and senior stakeholders developing integrated marketing plans to support business objectives• Project managed integrated marketing campaign delivery, communications and product/service launches• Developed content including campaign and e-marketing assets, presentation materials, web content and social imagery• Created marketing collateral including brochures, flyers, case studies, ads, testimonials, product data sheets and rate cards• Managed company website CMS including content loading, development, site amendments and liaising with web developers• Delivered internal company communications through bi-weekly e-newsletter and in-house social networking tool Yammer• Managed social media channels including content creation and scheduling for Twitter, Facebook, Instagram and LinkedIn• Developed and facilitated content for social channels, aligned to marketing and sales objectives, themes and messaging• Supported event delivery with content development, sponsor management, invitation design and guest list management

I worked collaboratively with the senior managers and other internal/external resources to coordinate and execute marketing programs that drove revenue and created brand awareness for the new business model.Responsibilities included:• Worked alongside senior management to define business positioning, go-to-market messaging, pricing and company strategies• Helped build revenue growth strategies and delivery of proposition roadmap, working with other managers across sales, projects and innovations as defined in the business plan• Created exciting, innovative product and service launches synchronised with business and revenue goals helping to drive B2B demand generation and sales pipeline• Developed social media initiatives that helped grow and reach the target audience, drive social sharing, employee advocacy, brand awareness and share of voice• Collated monthly reporting on marketing campaigns and social media channel performances and made recommendations for future actions based on the insights from the analysis

With the commercial decision to expand product services into new sectors and the appointment of a PR agency to work on refining corporate brand recognition and staff engagement. I was tasked with developing and refining integrated marketing and communication strategies with a focus on revenue, brand positioning and growing the business.Responsibilities included:• Improving ROI across all channels and marketing campaigns whilst establishing effective team KPI’s• Managing external PR agency defining strategy, press releases, copy-writing, award entries and group communications• Communicating key company messaging to staff along with implementing business initiatives and highlighting HR policies• Delivering sales campaigns in-line with the marketing strategy including direct mail pieces, tactical advertising and events• Ensuring correct approach to pricing and packaging of new products and services across business lines• Revisiting existing products and services to ensure appropriate collateral exists whilst identifying potential gaps to increase profitability and sales

Building on the successful launch of the marketing department and my expanding brief to support sales and business activities my role was further broadened with the addition of digital services including designing and developing a new company website, introducing new social media channels and taking advantage of new marketing automation platforms and email marketing services.Responsibilities included:• Working closely with project managers and sales teams to ensure client interactions and communications on proposals and tenders were positive, proactive and empathetic to the needs of the pitch teams• Generating bespoke venue rate cards and event set package flyers to meet clients onsite sales and marketing needs• Internal brand management including creation of style guide, font use, logo assets, print, email footers, vehicle and building livery• Developing standalone landing pages to meet with business and client event needs including registration and survey forms• Supply and distribution of branded promotional merchandise including USB memory sticks, branded notebooks and clothing

Following the decision to bring in-house marketing services to the company I was recruited to head up the new marketing department. Working closely in collaboration with the MD and management teams my role was to provide marketing and communication services to the wider UK network of branches.Responsibilities included:• Assisting with creating and developing marketing plans in line with business and sales activities• Generating new direct sales materials including brochures, case studies, data sheets and presentations• Managing company websites including online platforms and client portals• Analysing and reported on ROI for marketing campaigns and activities around the group• Delivering branch level marketing, advertising and promotion requirements

Managed the operational running of the marketing department answerable to the Marketing Director. The role included developing and implementing new and existing product ranges while closely supporting the sales team.

Organised the running and activities of a busy service department which installed and maintained fire equipment on a nationwide basis. From booking appointments, diary management and liaising with the client to managing invoicing, field reports and stock control.

Responsible for the running of the warehouse and dispatch department incorporating purchasing duties while ensuring a smooth and efficient service was provided for the sales and production teams.

Assisted in the running of a busy warehouse environment where speed, attention to detail and efficiency were paramount when picking for manufacture or shipping worldwide.