Bea Kay Freeh, Cmp Email & Phone Number

Greater Atlanta Area

HelmsBriscoe is the smart way to efficiently source your meeting needs. We provide you with the tools you need to make an informed selection. As the global leader in meeting procurement, HelmsBriscoe leverages the experiences of more than 1,200 associates spanning 55 countries to deliver world-class solutions while providing unsurpassed expertise and negotiating power. The sheer number of room nights booked and the collective insights shared between our seasoned Associates is beyond comparison. With the strength of the most trusted and largest site selection firm in the world behind you, your negotiating power just increased exponentially. Together, we can ensure you are securing the best possible venue for your event at the lowest overall cost. Our process saves you valuable time and money--at no cost to you. My services are completely complementary.

Greater Atlanta Area

Managed and oversaw the planning, development and execution of external and internal corporate meetings and events. Successfully negotiated contracts and delivered operational efficiencies while streamlining processes using Lean methodology and formulating and executing a strategic event plan. Conducted ROI analysis and post-event reporting; led efforts to ensure the organization utilized internal and external resources to guarantee success while addressing potential healthcare industry compliance issues. Developed and mentored event teams of up to 12 members and led identification of and partnership with third party vendors. Highly skilled communicator across all levels.ACHIEVEMENTS:• Strategic lead of annual Healthcare Business Summits with 500+ exhibits, 30+ committee meetings, 70+ education sessions, customized registration sites, total room block of 12,000/3500 on peak and financial budget of $6-7M with $5M in revenue• Negotiated contracts that reduced hotel room rates, increased number of concessions and saved the company over $1M• Conducted research to review and leverage cutting edge technology with meeting management software, incorporating social media apps • Established education and certification roadmaps for team members; developed and tracked a plan for all event employees to become proficient in key tools & technologies • Consistently achieved positive client & employee satisfaction ratings with 92-96% of attendees stating they were satisfied or extremely satisfied• Skillfully managed and re-arranged CEO’s leadership event held in Washington, DC with a Government shutdown that occurred 2-weeks prior to event date• Initiated post-event analysis with ROI data: enhanced & standardized reports to executives • Initiated and implemented an internship program partnering with Georgia State Univ• Created and introduced Risk Management Plan• Developed global & national level relationships • Achieved 13 years of exceptional ratings

Greater Atlanta Area

ACHIEVEMENTS:• Led initiative to combine 2 events into one annual Business and Technology Forum which saved a full day, reduced costs and generated $400k in revenue. Event included 1,000 attendees, 70 innovation exhibitors, 20+ committee meetings, customized registration site, total room block of 1,800/600 on peak and a financial budget of $800k. • Spearheaded launch of customized online registration technology that streamlined process and eliminated errors. MedAssets was one of the 1st companies to utilize this cutting edge technology. • Improved system processes that reduced on-site registration time 20 minutes per person. • Successfully managed 40+ national and regional trade shows streamlining logistics and generating process improvements while reducing budget. • Created and introduced Company Store. Researched and managed company’s promotional items.