Beatriz Araujo Email and Phone Number

Global Insights Manager responsible for Budweiser. Developing insights strategies to cascade to regional teams in +10 markets across different geographies to: Leverage brand power and equity performance; Innovation portfolio; Brand communication; Ad hoc studies in different methodologies quant/qual; Tracking studies (Kantar, Nielsen, Ipsos); Desk research for cultural context; Bud Music Platform tracking worldwide; (Live Nation, Tomorrowland, Lollapalooza, Olympics).

Responsible for the market research department in Brazil. Development and conduction of ad hoc research (qualitative and quantitative), besides broader studies about the Brazilian ride-hailing market. Conducting brand tracking and communication studies in Brazil. Strategic support in the areas of marketing, business development, and driver acquisition. Direct contact with the global team and coordination of projects and cross-country studies.

Professor at the Business School.

Market Intelligence Analyst at LATAM Pass, the company's loyalty program. To monitor and analyse of the national and international loyalty market; Benchmarking; To construct and analyse KPIs for the FFP program; To conduct strategic projects; To support business and product áreas.

Conducting quantitative market research along the innovation funnel for FMCG industry: testing ideas, concepts, packaging and products. Understanding the client's goals, through the construction of proposals; Development of questionnaires and control of field work; Creation of data analysis plans; Statistical analysis; Preparation of story-led reports and presentations focused on the client's objectives.

Monitoring the Fashion and Decoration sectors in Brazil (Textile; Clothing; Footwear; Bed, Table and Bath; Furniture and Mattresses); Short-term analysis; Projections; Development of sectorial studies with a focus on market size; Development and conduction of ad hoc market research (qualitative and quantitative): Preparation of questionnaires and scripts for primary research; Criticism and processing of results; Analysis of data and results; Preparation of reports and presentations to clients.

Monitoring of the Agricultural and Mineral Commodities sectors in Brazil (General Agriculture; Soy and Derivatives; Wheat and Derivatives; Coffee Industry; Sugar and Alcohol Industry; Meat; Dairy Products; Biodiesel; Automotive Agricultural Machines; Fertilizers; Natural Gas; Oil; Mining); Composition of sector studies and specific projects of these sectors; Conducting secondary research in relevant databases and publications; Collection and updating of databases; Short-term analysis; Projections; Analysis and projections of the Brazilian macroeconomic scenario: exchange rate and trade balance; Develop of sectorial comments in response to relevant events and market trends in the sector.

Support in the elaboration of the Institute's Economic Conjuncture Report in the sections 'World Economy', under the supervision of Paulo Mansur Levy, and ''Monetary Policy and Credit', under the supervision of Estêvão Kopschitz Xavier Bastos. Contact with national and international databases. Collection and updating of internal databases. Handling of economic data. Construction of indicators and analysis of the global economic situation (United States, Euro Area and China) and national (inflation, credit market and conduct of Brazilian monetary policy). Assistance in broader projects in the area of applied macroeconomics, focusing on the External Sector of the Brazilian economy

Dissertation 'The Recent Experience of Reserve Requirements Policy in Brazil - Some Empirical Evidence ’