Beatriz Parson Email & Phone Number

Alcobendas, Es

Madrid, Community Of Madrid, Spain

-Monitoring brand activity on social media and preparing KPI reports-Collaborating with the project team to make content strategy decisions based on the analysis of post performance.-Client communication.-Managing paid media for content promotion on social media (Instagram Ads, Facebook Ads, TikTok Ads, LinkedIn Ads…).-Collaborating with the project team in planning and executing creative campaigns.-Daily monitoring of social media platforms to detect potential crisis situations.-Conducting comparative analyses of competitors' social media presence and identifying opportunities and threats based on competitive analysis.-Staying updated on social media trends and changes, and identifying new opportunities to leverage emerging trends for daily content creation or creative actions.-Participating in the planning of new campaigns and projects.

Milan, Lombardy, Italy

• Social media organic and paid content preparation (images and video: cut, re-size, composition, filtering, additional post-production activities, text and copy inclusion, motioning of stills)• Digital marketing advertising content preparation• Content preparation for owned channel and e-comm (Home Pages, Landing pages, NL): images selection cut, re-size, composition, filtering and color correction, additional post-production activities, text and copy inclusion, motioning of stills)• Google Analytics to map consumer behavior, respond to contents and activations, campaigns KPIs and results• Support in creating project briefs for content production• Support on creation of materials and deck for internal circulation about Branded content production and specific project.• Support in creating content for the GTM and sales event.• Support in Milan Fashion Week January content and event and other small content productions

Madrid, Community Of Madrid, Spain

Brand Identity: • Creating a mood board to reflect a company’s style. • Choosing the appropriate typography for the company’s values • Designing the company’s logo •Skills learned: reference research, understanding of a brands style guide (colour palette, typographic research) and producing a proposal of a final logoE-commerce User Experience:• Design an interface aimed towards the elderly with the purpose for them to be able to easily navigate through an online shopping platform •Skills learned: reference research, user understanding, content architecture, UX design and wireframingMobile Landing Page Interface: • Advertising an event by means of an online poster• Creating a stylistic guide to define the event• Produce a variety of concepts and choose the most adequate one

Master'S Degree, Strategic Marketing And Communication

Bachelor Of Science - Bs, User Centred Design

Igcse'S And A-Levels, A-Levels (A*A*Ab) - Art, Spanish, Maths And Biology