Lauren Lopez Pellerano Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid, Spain

-Develop digital training strategies to drive sales growth in a digital environment.-Assist in planning and executing key company events such as the annual convention, sales network events, and product launches.-Create both physical and online training sessions for the sales force.Lead the implementation of a Live Video Shopping platform in the Spanish market.

Madrid, Comunidad De Madrid, España

LIBEEN is a rent-to-buy PropTech dedicated to making homeownership affordable, easy and flexible to all millennials🚀! —Awarded “Best Fintech Startup🏆” in 2020 by the most-read economic newspaper in Spain- El Periódico Expansión.-Desarrollar, ejecutar y medir las acciones del plan de marketing como contenidos para plataformas digitales, campañas de paid media y e-mail marketing. -Analizar las tendencias del marcado para identificar nuevas estrategias.-Crear y diseñar los assets de marca para la compañía. -Mantener la relación con agencias y proveedores para ejecutar el plan de marketing.

Madrid

-Creación de contenido digital para diferentes marcas (beauty y FMCG) -Planificación y ejecución de Paid Media: Social (Facebook, Linkedin), budgets: 10K/mes aprox. SEM (Google Ads, Display)-Entendimiento de las necesidades del target y desarrollo de una estrategia eficaz. -Realización de reporting mensual y foco en la optimización buscando una mejora continua de estrategias y campañas.

Dominican Republic

Creative planning and execution of the launch for the Overnight Reset Serum, which we managed to sell 450 units in 18 days. The campaign cost € 8,200 while the total sales for that month reached € 130,0000.Efficiency and control of the 2018-2019 marketing budget. We managed to reduce the budget by 10%, hiring new suppliers, and making strategic alliances.Monitor the content created by influencers, making sure it was aligned with the guidelines established by the franchise and continuity of the campaign. Supervision and monitoring of the launch of L'Occitane's Instagram account in the Dominican Republic (@loccitanerd). Working alongside the Community Manager we were able to reach 10k followers in 3 months and win the award for best performance in social networks granted by the franchise.

Dominican Republic

Content creation for @mustardsrd, @parlapellegrino, @bravectord, @paindesucrerd. I designed a monthly content plan for each brand based on the ongoing season and target audience. Reported monthly KPIs directly to the brand managers, such as new followers, likes, shares, and comments. Each account reached 350-400 followers on average.Built relationships with clients and potential clients.Monitored and reported on feedback and online reviews.Facilitated the engagement with customers by responding to their comments and queries.Managed the accounts’ Facebook Ads, reaching a total budget of € $1,900.

Master'S Degree, Marketing Digital

Diplomado De Creatividad Publicitaria, Advertising

Licenciatura En Marketing