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Global network of senior brand coaches helping marketing leaders create a brilliant brand vision and ideas to turn it into growth, through turbo-powered marketing plans and brand-led innovation. the brandgym is a network of 8 international brand coaches, founded in 2001. Speed, bottom line focus and personal dedication are our trademarks.What we do most of:⏩ Brand vision to action: help you crack your positioning and build the action plan to make it happen.⏩ Grow the core: an inspiring and speedy process to help you build a core growth marketing plan⏩ Brand architecture and portfolio: making your product range and brand portfolio work hardthe brand gym has published 6 marketing books, amongst which "the brandgym", "Grow the core" and "Return on Ideas".

Top rated Brand Strategy Professor at ITAM’s Marketing Degree and MBA.

Definition and alignment of the strategic innovation agenda for the Macro snack business working across 4 Business Units under the matrix modelPipeline development, prioritization, and management for key incremental platformsLeader for end to end innovation under the Stage Gate process, from opportunity identification to post launch analysis

Marketing perspective in the strategic definition of the next growth chapter of the Business Unit, from aggressive portfolio management, quality enhancement, equity building to point of sale visibility. Sonric’s becoming the 2nd player in the DTS channel and recognized as a LoveBrand by kids in 2012.Innovation excellence - launched Sonric’s Shots – best new product of 2012, as recognized by Brand Spark, launched Tix Tix Duo - confectionery innovation of the year as described by Euromonitor in 2013, Developed and launched breakthrough Innovation with Inspireka – the line of products that you can personalize, play and eat.Strong results with the fastest growing brands in key categories: Vualá and Milch being the fastest growing Brands in the sweet bread and chocolate categories, respectively.

Designed and implementated the innovation strategy mainly gums & candy categories for a 850 M USD business in Mexico. 3-5 year pipeline buildup. Innovation pipeline management. Portfolio management.Identified strategic growth opportunities within key categories to bring category back to significant growth. Cross functional lead from the white space identification through product launch.Specific innovation platform lead for Latin America in the gums & candy categories. Category representative in the Global gum and candy teams.

Global Gum team member in charge of supporting key businesses in the development of their gum strategy. Worked with Mexico, Japan, France and the UK.Led the evaluation and recomendation of mints opportunities among key 13 markets globally.Led a global productivity project that will generate 40 million US dollars in savings.

Development of growth strategy for Halls in Latin America which included relaunch of the base product and development of a pipeline of new products to take the biggest candy brand in the world back to growth in Mexico and double digit growth in Brazil, Argentina and Venezuela reaching 235 m USD throughout LATAM.Identification of growth opportunities in other Candy segments which included the development of several new products both in Latin America, the US and Canada.

Participated in the definition of the innovation strategy for 2006-2009, identifying both gaps and growth opportunities. Surpassed innovation target of 15% of net sales during 3 consecutive years.Applied innovation “Discovery” model and shared best practices with the commercial team, closely following consumer foresights and insights to drive innovation pipeline.Developed chocolate “white space” analysis and defined participation strategy for 2006-2007. Grew the chocolate line by 16% in 2006 vs 6% of Total Business.Participated in the commercial evaluation of potential acquisition targets based on their total business value opportunity.

Led the Breath Freshening brands group achieving record sales for the three brands (Clorets, Max Air and Deemint) +14% vs objectives for total portfolio.Led a common upgrade platform for Clorets for 10 developing economies (Thailand, Morocco, Egypt, and several Latin American countries.Developed an effective communication strategy for Clorets which achieved record awareness indicators and sustained its position of highest top of mind/ top share brand in the category.

Developed strategic plans for global (Carrefour) and local accounts (Soriana, Benavides). Successfully negotiated front end activities with both key accounts.

Clorets brand relaunch including (new formula, graphics and line extensions): +20% vs PY Developed and implemented marketing plans and budget control, including promotional activities directed to consumers and trade as well as TV, radio and magazine advertising.Coordinated market quantitative and qualitative research.

Monitored Brand results, coordinated promotional activities, and analyzed market research data