Bia Zappa Email & Phone Number

New York, United States

New York, United States

New York, United States

CUBOCC is a full-service creative agency that delivers uniquely entrepreneurial ideas to leading global brands by combining advertising with technology. As the first hire of the NY office, I worked with the founder on shaping our business model, processes, goals, prospecting clients, hiring and building teams, creating frameworks, and carefully crafting relationships with transparency, commitment, and delivering outstanding measurable results. For the past 6 years, I was one of the main actors responsible for promoting and sustaining organic double-digit growth for the agency. CUBOCC gave me the opportunity to experience roles and develop capabilities in several areas of expertise like project management, content strategy, consumer insight, business planning, creative leadership, account direction, and communication planning. This multi-faceted role has strengthened my entrepreneurial vision and skillset, which resulted in winning the trust of global brands such as Google, PepsiCo, Nexxus, Hellmann’s, Tresemmé, Vaseline and Dove, in a little over 6 years of existence. Responsibilities: . Account Leader and Strategy Director for all new business and portfolio clients. . Plan and lead multifunctional teams in the creation of Brand Books for global brands, from positioning statements to execution guidelines.. Plan and lead multifunctional teams in the creation of evergreen content strategies for global brands, from mapping and sizing opportunities to execution strategy and guidelines.. Lead the planning and creative execution of global ad campaigns for brands including Nexxus, Dove, TRESemmé, and Hellmann's.. Lead and implement learning strategies for digital campaigns in the US market for global brands. Planned and lead the deployment of the first direct to consumer Personal Care Brand for UL in the US from concept to launch.

São Paulo Area, Brazil

New Content is an agency specialized in Branded Content and Branded Entertainment, developing projects from insight to production for global brands.• Responsible for business understanding, research, insight generation, communication and media strategy for clients such as Google, Unilever, O Boticário, Petrobras SKYY Vodka and Whirlpool. • Briefed and supported creative teams on the development of branded content and branded entertainment projects in a variety of media formats such as a branded reality television show, magazines, a webshow, merchandising and social strategies. • Recommended, planned and executed the first reality show developed and produced by SKYY Vodka. Batalha de DJs aired on Multishow, the most popular Brazilian pay television channel amongst our audience. The project reached 13 million viewers on television alone, increased the audience 43%, generated spontaneous media worth $1.5 + million USD and increased Facebook daily visits 450%.• Developed and delivered branded content workshops and presentations for clients and industry forums.

The Rexona (Degree) brand was, at this point, absolute market leader with more than 50% in the deodorant category in Brazil. Rexona for Women was responsible for more than half of the master brand’s total sales value and volume. As a senior coordinator I was responsible for all the brands innovation projects, analyses and reports.• • Based on consumer research and trade data, identified and dimensionalized demand for the brand’s innovation projects.• Led the multifunctional internal teams involved in the launch of new products.• Briefed and led the brands communication agencies on the development of multichannel campaigns.• Responsible for setting, tracking, analyzing and reporting brand KPIs.

São Paulo Area, Brazil

The Deodorant category is one of Unilever’s strongholds in Brazil due to its market share (at the time around 68%) and, specially, profitability.• Led the development and implementation of trade marketing innovation strategies for Dove, Axe, Rexona (pricing, assortment, facing, promotion, etc.).• Was responsible for the communication with the sales teams - getting through all of the priorities, KPIs and category objectives.• Developed and delivered presentations introducing the deo category’s most strategic innovations to Unilever’s top retail clients in order to guarantee launch excellence and pipelines objectives.

• Responsible for the interface with the local teams (LatAm countries) negotiating the roll-out of innovation projects and giving them support throughout the process.• Participated in the generation of communication insights and concepts for Oral Carel (Close Up and Pepsodent) campaigns in Latin America. • Project leader coordinating multifunctional development regional teams on innovation projects in Latin America.• Briefed and led the packaging design agencies for all innovations.

Digital Communication And Media/Multimedia

MARKETING ANALYTICS - Marketing Analytics, Metrics, Sources and Statistics Segmentation, Targeting and Tracking; Testing.

Bachelor'S Degree, Social Comunication With Emphasys In Marketing

Activities and Societies: ESPM Social (1 year) - Worked as a marketing consultant for nonprofit organizations.Marketing and Advertising