Global Brand & Video Ads product development, commercialization, and go-to-market for x-product planning solutions, global pricing & incentive programs, premium video suite (Pulse, Partner Sold, Sponsorships). Lead the HQ Product Solutions and Operations team for Brand & Video products (within the PM organization)

Advisor to the co-founder and CEO: Treat's AI platform integrates with your eCommerce stack to analyze your ad creative, customer behavior, and demographic data to generate super-personalized ads that will attract your best customers.

Advisor to the founder and CEO (x-Meta): Adrsta is a "no code," AI-powered, marketing science SaaS platform for the cookieless world that combines mar tech and ad tech into a single solution. It's a fractional marketing science department at a fraction of the cost!

Mentor and advisor to early stage start-up founders and CEO's after they receive their Series A.ERA combines seed capital, hands-on help and a great co-working location with an expert team to positively impact the trajectory of early-stage startups. ERA runs two, four-month programs per year. They are New York City’s largest accelerator program.

The Game Day is a digital sports media company for the next generation of sports fans and gaming enthusiasts.

Responsible for all revenue generating products outside of consumer ticket sales. Reported to MSG Sphere President & CEO. Built a 30+ person Sales and Partnerships organization to prepare for launch, developed the strategic plan & GTM (aligned with MSG Chairman), and oversaw new product and brand sponsorship revenue.With MSG Sphere, we are creating an entirely new medium that will deliver immersive entertainment experiences at an unparalleled scale. Beyond a venue, Sphere is a multi-sensory platform with experiential technology programming directly to your senses. You will see in ways never imagined, hear with every fiber of your being, and experience like never before. To deliver on this promise, we are building the largest immersive venue in the world.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. I was the sole representative for Meta (FB/IG focus) to help drive investment and education for our suite of video products & solutions. The goal of the board is to propel adoption of digital video, advanced TV, CTV, and audio through education and adoption of standards and best practices; maximize the speed that the industry advances.

Beau currently serves as the Director of Product Marketing, Global Ad Solutions, for the Family Of Apps at Meta. In his role, Beau sits between product development teams and sales and is responsible for bringing global, cross-family ad product solutions to Meta’s advertisers and agencies. This includes the development of go-to-market strategy, planning, and activation across Meta’s suite of product offerings, with a focus on the highest priority launches and strategic big bets. With the goal of developing a seamless, measurable, and integrated buying experience for advertisers, Beau is tasked with integrating Meta’s product solutions x-app and across channel, bringing together multiple functions (product development, growth, marketing science, comms) across Meta's apps and services, with a focus on FB Blue App and Instagram.

Beau currently serves as the Global Director for Brand & Video Product Marketing at Meta. In his role, Beau is responsible for bringing x-family brand and video solutions to Facebook’s largest advertisers and agencies. This includes the development of go-to-market strategy, planning, and activation across Meta’s suite of product offerings, including Facebook Watch, Instagram Video, Stories, Reels, and Influencer Marketing/Branded Content formats. With the goal of developing a seamless, measurable, and integrated buying platform for brand and video advertisers, Beau is tasked with integrating Meta’s product solutions x-app and across channel, bringing together multiple functions (product, sales, and go-to-market) between Facebook blue app, Instagram, WhatsApp, Oculus & Messenger.

FameBit was acquired by Google in October 2016 and under Beau’s leadership, has developed into YouTube’s branded content platform. In his role, Beau oversaw all aspects of FameBit’s business operations (50 FTE), from direct sales to the self-service marketplace. In addition to overseeing sales and campaign execution, Beau managed FameBit’s go-to-market strategy, marketing, communications, business affairs and sales activation.  This included connection to Google and YouTube ads products (search/display/video), measurement tools, pricing, and packaging in addition to holding external partnerships with advertising agencies, talent agencies, content publishers, and YouTube creators. During Beau's time leading FameBit, the business expanded from a self service marketplace to a full service influencer marketing platform, partnering with global brands like Hershey’s (Case Study), Edgewell (Case Study), Nike, Estee Lauder, Calvin Klein (Streamy Award Winner), P&G, and Warner Brothers.

Short Bio: As Global Head of Product Commercialization, Beau is responsible for bringing Google’s premium video solutions to global markets. This includes partner inventory and O&O (YouTube), and is anchored in YouTube's top 5% of content called Google Preferred. He also has oversight of YouTube’s “Global Partner Sales Program” which enables shared inventory sales between Google, traditional media companies, and YouTube’s multi-channel networks.Responsible for the ideation, development, and launch of the Google Preferred program including expansion to 20+ international markets across the Americas, EMEA, and APAC

Founded and launched YouTube Partner Sales (Third party channels sales) business unit in March 2012; built a global team of seven. Program offers “white glove” sales and monetization support for content partners looking to sell into their own inventory on YouTube. Team is the primary “Sales POC” for 100+ of YouTube’s largest global content distributors; Vevo, CBS, Disney, FullScreen, Viacom, Shine, ProSieben, and Canal+.Team coverage include training, inventory analysis, monetization, and sales consulting. The program provided support in 18 markets across the Americas, EMEA, and APAC

Brand and Video specialist role. My primary goal was to drive YouTube and video adoption across the highest opportunity accounts across the Finance, Entertainment, Auto, and Travel verticals.

Responsible for closing new business and growing revenue for leading companies within the media & entertainment industry including Viacom, Turner, NBC Universal, Warner Brothers, CBS, Showtime, and HBO.

Google Business Solutions - Goal to drive digital search/display ad sales from mid-market (Fortune 1000) entertainment and media companies. Clients included Koch Entertainment, 4Kids Entertainment, Here Networks, Meredith Broadcasting, Sinclair Television Group, and various emerging online content distribution platforms.

Negotiated the sale of first-run, off-network, and syndicated programming including feature films for television with local affiliate television stations and multiple station operators. Programs included OPRAH WINFREY, RACHEL RAY, FRASIER and ENTERTAINMENT TONIGHT. Point of contact is CEO/EVP/VP.