Beau Walter Email & Phone Number

Waukesha, WI, US

Appleton, Wisconsin, United States

• Leveraging HubSpot to develop integrated marketing campaigns to help clients in complex industries grow.
• Developing comprehensive marketing strategies and campaigns for multiple B2B clients, leading strategy, project management, budget management, and tactical execution
• Crafting campaigns to reach target audiences with relevant messaging, driving leads and brand awareness; leading optimizations through analytics, testing and research to drive iterative improvements

West Allis, Wisconsin, United States

• Developed new model for advertising sales-supported newsletter, increasing projected revenue by 13%

Palmyra, Wisconsin

• Standard Process manufactures and distributes nutritional supplements through health care practitioners.
• Led team of Social Media Manager and Marketing Manager to develop all digital initiatives
• Oversaw multi-audience email strategy, driving data-based optimizations and increasing engagement rates
• Introduced new HubSpot content strategy of landing page, eBook, and email nurture to drive engagement and conversions
• Leveraged data to conduct user and A/B testing that drove optimizations across web, eComm, and email, increasing conversions
• Initiated key email nurture program targeting new re-seller customers, decreasing time to first purchase by ~10%

Waukesha, Wisconsin

• Telkonet, Inc. provides IoT-enabled commercial energy management and automation devices.
• Developed and executed corporate marketing strategy and budget, to support Sales, build the brand, and deliver outstanding customer experiences
• Member of the Executive team, shaping cultural and strategic plans
• Led marketing department, including copywriter and designer, to create world-class deliverables
• Developed and executed traditional advertising and digital marketing schedule, including social, blogging, content creation, print, directories, SEO, and tradeshow initiatives
• Created company’s first content road map, targeted for specific funnel stages and SEO, resulting in notable engagement

Greater Milwaukee Area

• Multi-Pack Solutions is a contract packager and manufacturer of industrial cleaning and personal care products.
• Created and executed corporate marketing strategy and budget
• Drove re-brand of three company names into one parent name, including social, digital, and all new collateral, significantly improving brand strength and awareness
• Led development and launch of industry-leading new website, resulting in dramatic improvements in impressions and engagement
• SEO efforts drove significant improvements in keyword positioning, ultimately leading to substantial increases in qualified leads
• Targeted inbound & outbound marketing efforts resulted in increased traffic & qualified leads

Greater Milwaukee Area

• Athea is a manufacturer and private labeler of specialty cleaners and wet wipes.
• Developed corporate Sales and Marketing strategies for distribution and contract packaging channels
• Only non-Exec member of Corporate Strategic Planning Team, driving critical company-wide initiatives
• Hired and led team of graphic designers to create world-class design and content across all media
• Hired and led national sales group of independent and factory reps
• Collaborated with R&D to develop and launch new products, utilizing market insights and voice-of-customer

Greater Milwaukee Area

• Direct Supply is a manufacturer and distributor of equipment and services to long term care.
• Developed go-to-market strategies for $30MM product portfolio, including product mix, pricing strategies, and promotional calendar
• Created pricing and branding strategies for $25MM private label product line; launched new product line, generating $3MM in incremental revenue
• Provided copy and design direction for development of new print and video marketing collateral
• Functioned as in-house and industry product expert, supporting sales growth through continuous one-on-one and group sales training
• Delivered sales presentations to top C-suite decision makers at leading national accounts

Bs, Advertising

Ux Academy Bootcamp

Principles of UX and UI design.