Beau Walter Email & Phone Number

Waukesha, Wi, Us

Appleton, Wisconsin, United States

Leveraging HubSpot to develop integrated marketing campaigns to help clients in complex industries grow.• Developing comprehensive marketing strategies and campaigns for multiple B2B clients, leading strategy, project management, budget management, and tactical execution• Crafting campaigns to reach target audiences with relevant messaging, driving leads and brand awareness; leading optimizations through analytics, testing and research to drive iterative improvements

West Allis, Wisconsin, United States

• Developed new model for advertising sales-supported newsletter, increasing projected revenue by 13%

Palmyra, Wisconsin

Standard Process manufactures and distributes nutritional supplements through health care practitioners.• Led team of Social Media Manager and Marketing Manager to develop all digital initiatives • Oversaw multi-audience email strategy, driving data-based optimizations and increasing engagement rates• Introduced new HubSpot content strategy of landing page, eBook, and email nurture to drive engagement and conversions• Leveraged data to conduct user and A/B testing that drove optimizations across web, eComm, and email, increasing conversions • Initiated key email nurture program targeting new re-seller customers, decreasing time to first purchase by ~10%• Created sophisticated consumer lead-gen workflow on website, generating $1MM+ in potential revenue • Supported brand, product, and program initiatives through paid, SEO, social media, marketing automation, email • Drove strategy across two marketing agencies and key internal constituents for development and launch of new website; significantly increased organic traffic, pages-per-visit, and key engagements • Owned martech and dev roadmap, marketing automation integration, and content strategies; negotiated agreements• Drove traffic and engagements in support of brand initiatives and new product launches, across SEO, social, paid • Led strategy, development and sales enablement for new eCommerce platform, enabling re-sellers to sell online from their own customized, templated eComm sites; generated $2MM revenue in year two • Led cross-collaboration with IT, Sales, Brand & Design, Product, and Customer Care teams to execute key initiatives

Waukesha, Wisconsin

Telkonet, Inc. provides IoT-enabled commercial energy management and automation devices.• Developed and executed corporate marketing strategy and budget, to support Sales, build the brand, and deliver outstanding customer experiences• Member of the Executive team, shaping cultural and strategic plans• Led marketing department, including copywriter and designer, to create world-class deliverables• Developed and executed traditional advertising and digital marketing schedule, including social, blogging, content creation, print, directories, SEO, and tradeshow initiatives• Created company’s first content road map, targeted for specific funnel stages and SEO, resulting in notable engagement• Conducted branding workshop to define buyer personas, funnel stages and content needs, and to define a unified brand message and voice to deliver across all channels • Acted as administrator for Salesforce CRM to increase utilization and deliver key metrics reporting and campaign optimization• On-boarded Pardot marketing automation to engage audiences along the buying journey• Created segmented audience lists, to allow for targeted nurturing and engagement programs • Led launch of new website to engage customers through the buying journey • Led significant cross-departmental initiative to improve the customer on-boarding experience• Managed key vendor and agency relationships

Greater Milwaukee Area

Multi-Pack Solutions is a contract packager and manufacturer of industrial cleaning and personal care products.• Created and executed corporate marketing strategy and budget• Drove re-brand of three company names into one parent name, including social, digital, and all new collateral, significantly improving brand strength and awareness• Led development and launch of industry-leading new website, resulting in dramatic improvements in impressions and engagement • SEO efforts drove significant improvements in keyword positioning, ultimately leading to substantial increases in qualified leads• Targeted inbound & outbound marketing efforts resulted in increased traffic & qualified leads• Led implementation of Salesforce CRM and Pardot marketing automation, and acted as Admin role to drive engagement and gains • Integrated on-site experiences with digital to drive significant improvements in key in-person opportunities • Conducted robust market research, including VOC and focus groups, in support of new product development and strategic planning initiatives

Greater Milwaukee Area

Athea is a manufacturer and private labeler of specialty cleaners and wet wipes.• Developed corporate Sales and Marketing strategies for distribution and contract packaging channels• Only non-Exec member of Corporate Strategic Planning Team, driving critical company-wide initiatives • Hired and led team of graphic designers to create world-class design and content across all media• Hired and led national sales group of independent and factory reps • Collaborated with R&D to develop and launch new products, utilizing market insights and voice-of-customer• Established product pricing and profitability, and customer discount and rebate structures • Developed and managed electronic strategy, including web content, social media, and SEO• Developed tradeshow strategy, including lead generation, national sales meeting, featured products, booth design• Drove key projects and initiatives across departments • Dynamic communicator and presenter to all audiences, small and large, local and C-suite levels

Greater Milwaukee Area

Direct Supply is a manufacturer and distributor of equipment and services to long term care.• Developed go-to-market strategies for $30MM product portfolio, including product mix, pricing strategies, and promotional calendar• Created pricing and branding strategies for $25MM private label product line; launched new product line, generating $3MM in incremental revenue• Provided copy and design direction for development of new print and video marketing collateral • Functioned as in-house and industry product expert, supporting sales growth through continuous one-on-one and group sales training • Delivered sales presentations to top C-suite decision makers at leading national accounts • Invented and launched Direct Supply’s first patented product, US Patent #7,996,937

Bs, Advertising

Ux Academy Bootcamp

Principles of UX and UI design.