Bec Bailey Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne

• In this role I led the overarching IndustrySuperFunds joint marketing campaign strategy development and implementation for Industry Super Australia (ISA), which is a research and advocacy body who manages collective.
• Led SEM agency review through Trinity P3 then appointed and onboarded Initiative media agency which resulted in cost savings and an uplift in SEM performance.
• Uplifted the well-known ‘Compare the Pair’ campaign to respond to changes in the industry, market and media landscape. A key highlight was establishing a ‘Compare the Pair’ branded on-screen, in-game comparison device.
• Delivered the ‘Retirement Income’ campaign in April 2016 to educate members on the benefits of leaving their money with their super fund at retirement (rather than withdrawing a lump sum). Tracked ad awareness levels.
• Delivered the ‘In Good Hands’ campaign in February 2015 to retain ISF members in an increasingly competitive market. After 6 weeks of activity, ad awareness levels achieved the long-term target and message takeout was.
• Delivered the ‘Banks Aren’t Super’ campaign in August 2015 to retain employers who have their workplace default super with an Industry SuperFund. Awareness among targeted business owners and decision makers of SMEs.

• In this role I managed all marketing communications for Australia and New Zealand, leveraging head-office assets (New York based). I used research insights to ensure that emails, event launches, website content.
• Developed clear processes with the New York based creative… Show more In this role I managed all marketing communications for Australia and New Zealand, leveraging head-office assets (New York based). I used research.
• Developed clear processes with the New York based creative team to brief, review and approve regional specific marketing activity which increased speed to market and contributed to cost efficiencies.
• Managed the customer service experience at the 2013 Melbourne, Sydney and Perth events and 2014 Melbourne and Auckland events, overseeing the introduction of the Eventbrite online registration system which reduced.

• In this role I managed integrated marketing communication activities for key client, Transport Accident Commission (TAC), across channels including TV, radio, press, digital, social, website, print, outdoor and.
• Delivered the ‘Ripple Effect’ campaign, highlighting road trauma victims’ stories. The campaign won numerous awards including ADFEST, AME, Cannes (Bronze Lion), Clio Award, D&AD, London International Award, MADC, One.
• Delivered the ‘Blood Oath’ campaign, asking young male Victorians to look out for their mates and make an oath to drive safely. The campaign received considerable free PR coverage.
• Delivered the ‘Seatbelt 25th Anniversary’ campaign, using Essendon FC and Melbourne Victory to remind Victorian's of the TAC's leading role in road safety. The integrated campaign included ATL activity and BTL activity.

In this role I delivered end-to-end marketing communication activities across a range of channels including TV, radio, press, digital, social, website, print and brochures. I wrote creative briefs, liaised with media agencies, presented recommendations to clients, managed budgets, developed and managed timelines, databases and quality control.A key.

In this role I managed the promotional event activities for key client, Diageo. I coordinated a team of 30+ promotional staff across Victoria, scheduled events, managed correspondence with venues and led staff at events.

Bachelor Of Arts / Bachelor Of Business (Marketing)

Monash Abroad Exchange Program

Monash Abroad Exchange Program, Nottingham Trent University, Nottingham, UK (2006-2007). I gained invaluable experience whilst studying.

Education record

Activities and Societies: Completed VCE at Sacré Coeur with Colours for GSV Sport and House Colours.